Marketing Reinvented

presented by MediaLink

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CES provides a first-hand view into the interfaces that inspire consumer behavior. Through this lens, strategic advisory firm MediaLink curates conversations dedicated to the transformation required to create relevance in marketing, today and going forward. From immersive media, to storytelling technology, to data and analytics, to the consumer journey to next-gen communication.

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10:30-11:30 AM January 9

ARIA, Level 1, Bristlecone 4

As today’s consumer content consumption patterns evolve, learn how to leverage technology for more efficient and effective storytelling, digging into the implications of cross platform content and modern technology driven experiences like VR.

11:45 AM-12:45 PM January 9

ARIA, Level 1, Bristlecone 4

With digital technology fueling so much of millennials’ behavior, hear from the experts as they demystify this hyper influential consumer group and plan for engaging with tomorrow’s consumers, determining the new rules for content creation and the role of technology.

1:30-2:30 PM January 9

ARIA, Level 1, Bristlecone 4

As technology advancements put super computers in the hands (and homes) of the average American, cognitive media is quickly moving from R&D to mainstream. When today’s consumer is interacting with your brand through AI mechanisms, how do you best communicate and drive outcomes at scale?

2:45-3:45 PM January 9

ARIA, Level 1, Bristlecone 4

Industry leaders converge to address topics such as the power of premium content, the productization of data in the TV landscape, the movement from primetime to multi-platform, and as viewing on ad-free platforms grows (and marketers are increasing their digital video spend), how are the players innovating around the television advertising experience.