C Space Keynote
The C Space Keynote will include an exclusive interview with Barry Diller, chairman and chief executive of Expedia, moderated by Michael E. Kassan, chairman and CEO of MediaLink, immediately followed by a panel discussion with top media and marketing leaders.
The session will explore the ways digital technology continues to disrupt the industry, which has in turn driven new ways to produce, distribute, and monetize content across the media landscape. Empowered consumers are gravitating to differentiated brands and experiences that are highly customized, increasingly convenient, and offer a consistent and excellent caliber of content.
Disruptor companies are racing against incumbents to drive consumer value, vying to be the first to deliver what users want, potentially even before it is clear they want it.