Game on.

Whoa #CES2018

Shaquille O'Neal. Charles Barkley. Joe Montana. Michael Phelps. Legends of all sports gather at CES. And for good reason. As the global event for technology innovation, CES provides the perfect arena for sports technology advancements. From smart products that enhance athletic performance to state-of-the-art venues and next-gen sponsorships, the new CES Sports Zone incorporates exhibit space with four days of conference programming for a customized experience. Start training now and prepare to witness the championship of tech shows.

Supporting Partner: Sports Innovation Lab

Discover the themes that will disrupt the industry, influence executives and impact the business of sports, on and off the field:

  • Media rights and sponsorships
  • Athletes and data-driven performance
  • Fan experience and immersive technologies such as AR and VR
  • Smart arenas and sports venues
  • Growth of Esports and Eleagues

The Latest News

smiling woman wearing VR headset

Sports Tech’s New Lineup

Explore front-line sports technology, wearables and fitness devices for athletes and fans alike from CES 2017.

close-up of a football on grass

Prime Time for the NFL

Starting this fall, Amazon will stream 10 Thursday night NFL games exclusively to Prime subscribers.

woman wearing a fitness tracker tying her shoe

Tech That Pushes Performance

New technologies, revealed at CES 2017, leveraging compact computer power, sensors and real-time data aim to improve performance and bring new experiences to life.

runner midstride

Under the Armour

Check out the CES 2017 keynote to discover what Kevin Plank, Founder and CEO of Under Armour, has in store for the future of sports innovation.

closeup of a basketball going through the basket

Fitbit Lands a Slam Dunk

Teaming with the Timberwolves, Fitbit promises to provide players and staff with access to leading fitness devices.

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