Game on.

Whoa #CES2018

Shaquille O'Neal. Charles Barkley. Joe Montana. Michael Phelps. Legends of all sports gather at CES. And for good reason. As the global event for technology innovation, CES provides the perfect arena for sports technology advancements. From smart products that enhance athletic performance to state-of-the-art venues and next-gen sponsorships, the new CES Sports Zone incorporates exhibit space with four days of conference programming for a customized experience. Start training now and prepare to witness the championship of tech shows.

Supporting Partner: The Sports Innovation Lab

Discover the themes that will disrupt the industry, influence executives and impact the business of sports, on and off the field:

  • Media rights and sponsorships
  • Athletes and data-driven performance
  • Fan experience and immersive technologies such as AR and VR
  • Smart arenas and sports venues
  • Growth of eSports

The Latest News

smiling woman wearing VR headset

Sports Tech’s New Lineup

Explore front-line sports technology, wearables and fitness devices for athletes and fans alike from CES 2017.

close-up of a football on grass

Prime Time for the NFL

Starting this fall, Amazon will stream 10 Thursday night NFL games exclusively to Prime subscribers.

woman wearing a fitness tracker tying her shoe

Tech That Pushes Performance

New technologies, revealed at CES 2017, leveraging compact computer power, sensors and real-time data aim to improve performance and bring new experiences to life.

runner midstride

Under the Armour

Check out the CES 2017 keynote to discover what Kevin Plank, Founder and CEO of Under Armour, has in store for the future of sports innovation.

Conference Sessions & Events

Sports Business Innovation Conference Track, presented by Turner Sports

Explore how diversity, community development and advancements in technology are disrupting and accelerating the business of sports.

calendar icon January 10
clock icon 10 AM - 12:15 PM
calendar icon January 11
clock icon 10 AM - 12:45 PM
Sports Technology Innovation Conference Track, presented by the Consumer Technology Association and The Sports Innovation Lab

Data? Streaming? eSports? Sports are throwing tradition out the window in favor of emerging media and innovative technology.

calendar icon January 9
clock icon 10:30 AM - 4 PM
calendar icon January 12
clock icon 10:30 AM - 12:45 PM
ELEAGUE Showcase, presented by Turner Sports

Following SBI@CES Panel Discussions, ELEAGUE – the premium esports content and live tournament brand from Turner and IMG – will present a special showcase at CES.

calendar icon January 10
clock icon 4 - 6 PM
NBA on TNT and Inside the NBA, presented by Turner Sports

TNT’s Inside the NBA studio team — host Ernie Johnson and analysts Charles Barkley, Kenny Smith and Shaquille O’Neal — will anchor a special live NBA on TNT telecast from CES including pre-game, halftime and post-game coverage surrounding the network’s NBA coverage throughout the evening.

calendar icon January 11
clock icon 4 - 11 PM

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