Gary's Book Club

presented by Barnes & Noble

Hear from noteworthy authors in the technology industry at Gary’s Book Club.

Stop by the Consumer Technology Association Stage to hear the interviews, meet the authors and get a copy of their books signed.

Covering topics ranging from innovation to history and tech policy, the featured books are available for purchase on site.

Mr Grisham will not be signing The Tumor at the event.  All copies  will be pre-signed, and distributed at the Focused Ultrasound Foundation Booth. Please stop by the booth to pick up a signed copy.


CES 2018 Gary's Book Club Authors

Ross Baird

The Innovation Blind Spot: Why We're Backing the Wrong Ideas and What to Do About It

Our innovation economy is broken. Entrepreneurial activity is near a 30-year low. Investors continue to dump billions of dollars into photo-sharing apps and food-delivery services, while challenges in health, food security, and education grow more serious. But there’s good news: the ideas that will solve our problems are hiding in plain sight.

In The Innovation Blind Spot, entrepreneur and venture capitalist Ross Baird argues that the innovations that truly matter don’t see the light of day—for reasons entirely of our own making. A handful of people in a handful of cities are deciding, behind closed doors, which entrepreneurs get a shot to succeed. And our innovation problem makes all our other problems harder to solve.

Stage/Booth Schedule
 

  • CTA Stage: Thu., Jan. 11, 2-2:30 PM
  • Barnes & Noble Booth Signing: Thu., Jan. 11, 2:30-3:30 PM

Asi Burak and Laura Parker

Power Play: How Video Games Can Save The World

Power Play looks to the future of games for impact as a global movement. Asi Burak and Laura Parker profile the luminaries behind some of the movement's most iconic games, including former Supreme Court judge Sandra Day O’Connor and Pulitzer-Prize winning authors Nicholas Kristof and Sheryl WuDunn. They also explore the promise of virtual reality to address social and political issues with unprecedented immersion, and outline what the next generation of game makers have in store for the future.

Stage/Booth Schedule
 

  • CTA Stage: Thu., Jan. 11, 1-1:30 PM
  • Barnes & Noble Booth Signing: Thu., Jan. 11, 1:30-2:30 PM

Peter Csathy

Media 2.0 (18): An Insider's Guide to Today's World of Digital Media & Where It's Going

Media 2.0 (18) takes you on a journey of how technology has transformed the world of media and entertainment and gives a detailed snapshot of today’s digital media world — including OTT video, music, virtual reality, augmented reality, and eSports.

Internationlly-recognized expert Peter Csathy identifies today’s digital media leaders, identifies their strengths and risks, and names his “Fearless Five” companies that made the boldest moves in 2017.  Csathy also lays out his “Top 10" predictions for digital media in 2018 and beyond.  

Stage/Booth Schedule
 

  • CTA Stage: Thu., Jan. 11, 11-11:30 AM
  • Barnes & Noble Booth Signing: Thu., Jan. 11, 11:30-12:30 PM

John Grisham and Neal F. Kassell, MD

The Tumor
The Tumor follows the present-day experience of the fictional patient Paul, an otherwise healthy 35-year-old father who is diagnosed with a malignant brain tumor.

Grisham takes readers through a detailed account of Paul’s treatment and his family’s experience that doesn’t end as we would hope. Grisham then explores an alternate future, where Paul is diagnosed with the same brain tumor at the same age, but in the year 2025, when a treatment called focused ultrasound is able to extend his life expectancy. Dr. Neal Kassell, MD, is the Chairman of the Focused Ultrasound Foundation, and provided the medical consulting for the technology used in the book.

Stage/Booth Schedule*
 

  • CTA Stage: Wed., Jan. 10, 1-1:30 PM
*John Grisham will not be doing a booth signing, although signed books will be available at the Focused Ultrasound Foundation booth.


Mark Hatch

The Maker Revolution: Building a Future on Creativity and Innovation in an Exponential World​

The Maker Revolution is a guidebook to the new industrial revolution. Artisans, crafters, DIYers, and inventors around the globe are changing the way we change the world—are you ready to join the movement?

This book shows you how to find your place in the revolution. You'll learn how the movement came about, and how Makers are already shifting paradigms and pushing the boundaries of innovation. You'll discover the people, organizations, and technologies that are catalyzing a re-thinking of industry, business, economic development and education, and you'll explore the ways in which specific types of participation could propel the movement toward greater access and inclusivity. You may even discover your own inner Maker, and decide to join the revolution.

Stage/Booth Schedule
 

  • CTA Stage: Tue., Jan. 9, 11-11:30 AM
  • Barnes & Noble Booth Signing: Tue., Jan. 9, 11:30-12:30 PM

Thomas Hazlett

The Political Spectrum: The Tumultuous Liberation of Wireless Technology, from Herbert Hoover to the Smartphone 

Popular legend has it that before the Federal Radio Commission in 1927, the radio spectrum was in chaos. “The Political Spectrum” debunks this mythology, showing how regulators blocked wireless competition at the behest of incumbents.  Spectrum officials produced a “vast wasteland” that they publicly criticized but privately protected.

The story twists and turns, as farsighted visionaries rise to challenge the old regime. Over decades, reforms to liberate the radio spectrum have generated explosive progress, ushering in the “smartphone revolution,” ubiquitous social media, and the amazing wireless world now emerging. Still, the book shows, the battle is not even half won.

Stage/Booth Schedule
 

  • CTA Stage: Wed., Jan. 10, 3:30-4 PM
  • Barnes & Noble Booth Signing: Wed., Jan. 10, 4-5 PM


Coleen Sterns Leith

Ultra Hi Def Marketing: The 5-Step Guide to Total World Domination in the Tech Industry​

The only consistent truth in the world of tech companies is that the landscape will change quickly and often. The question most CEOs have is: In the midst of so many changes, how can I keep my company relevant? 

In her book, Ultra Hi-Def Marketing, author Coleen Sterns Leith shares her proprietary methods that have allowed her clients to stand out from the competition for over 20 years.

Stage/Booth Schedule
 

  • CTA Stage: Tue., Jan. 9, 2-2:30 PM
  • Barnes & Noble Booth Signing: Tue. Jan. 9, 2:30-3:30 PM


Steve Miller

Uncopyable: How To Create an Unfair Advantage Over Your Competition

You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product, but also a fourth component, a high value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn’t found by going “outside the box” – you must build your own box. Let Uncopyable serve as your guide to achieving an unfair and enduring competitive advantage.

Stage/Booth Schedule
 

  • CTA Stage: Wed., Jan. 10, 11-11:30 AM
  • Barnes & Noble Booth Signing: Wed., Jan. 10, 11:30-12:30 PM


Chris Snook and Travis Wright

Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience 

Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. 

Stage/Booth Schedule
 

  • CTA Stage: Wed., Jan. 10, 2-2:30 PM
  • Barnes & Noble Booth Signing: Wed., Jan. 10, 2:30-3:30 PM


Stephen Wolfram

Idea Makers: Personal Perspectives on the Lives & Ideas of Some Notable People

This book of thoroughly engaging essays from one of today’s most prodigious innovators provides a uniquely personal perspective on the lives and achievements of some intriguing figures from the history of science and technology.

From his recollections about working with Richard Feynman, to his insights about how Alan Turing’s work has unleashed generations of innovation, to the true role of Ada Lovelace in the history of computing, Wolfram takes the reader into the minds and lives of great thinkers and creators of the past few centuries—and shows how great achievements can arise from dramatically different personalities and life trajectories.

Stage/Booth Schedule
 

  • CTA Stage: Tue., Jan. 9, 3:30-4 PM
  • Barnes & Noble Booth Signing: Tue., Jan. 9, 4-5 PM


Mariya Yao and Adelyn Zhou

Applied Artificial Intelligence: A Handbook For Business Leaders

“Artificial intelligence” is the buzz word of the day. You’ve no doubt read your fair share of media hype either proclaiming doom and gloom where robots seize our jobs or prophesying a new utopia where AI cures all human problems. The reality is somewhere in between.

Using concrete examples and engaging storytelling, our book Applied Artificial Intelligence lays out a strategic framework for business leaders to understand and apply these powerful emerging technologies to solve their most important enterprise challenges.

Stage/Booth Schedule
 

  • CTA Stage: Tue., Jan. 9, 1-1:30 PM
  • Barnes & Noble Booth Signing: Tue., Jan. 9, 1:30-2:30 PM

Video: Watch the Author Interviews from CES 2017



See all the speakers on the CTA Stage at CES 2017.