Gary's Book Club

presented by Barnes & Noble

Hear from noteworthy authors in the technology industry at Gary’s Book Club.

Stop by the Consumer Technology Association Stage to hear the interviews, meet the authors and get a copy of their books signed.

Covering topics ranging from innovation to history and tech policy, the featured books are available for purchase on site.


CES 2018 Gary's Book Club Authors

Asi Burak and Laura Parker

Power Play: How Video Games Can Save The World

Power Play looks to the future of games for impact as a global movement. Asi Burak and Laura Parker profile the luminaries behind some of the movement's most iconic games, including former Supreme Court judge Sandra Day O’Connor and Pulitzer-Prize winning authors Nicholas Kristof and Sheryl WuDunn. They also explore the promise of virtual reality to address social and political issues with unprecedented immersion, and outline what the next generation of game makers have in store for the future.

Steve Miller

Uncopyable: How To Create an Unfair Advantage Over Your Competition

You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product, but also a fourth component, a high value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller compellingly argues that new advantage isn’t found by going “outside the box” – you must build your own box. Let Uncopyable serve as your guide to achieving an unfair and enduring competitive advantage.
 

Chris Snook and Travis Wright

Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience 

Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. 
 

Coleen Sterns Leith

Ultra Hi Def Marketing: The 5-Step Guide to Total World Domination in the Tech Industry‚Äč

The only consistent truth in the world of tech companies is that the landscape will change quickly and often. The question most CEOs have is: In the midst of so many changes, how can I keep my company relevant? 

In her book, Ultra Hi-Def Marketing, author Coleen Sterns Leith shares her proprietary methods that have allowed her clients to stand out from the competition for over 20 years.

Peter Csathy

Media 2.0 (18): An Insider's Guide to Today's World of Digital Media & Where It's Going

Media 2.0 (18) takes you on a journey of how technology has transformed the world of media and entertainment and gives a detailed snapshot of today’s digital media world — including OTT video, music, virtual reality, augmented reality, and eSports.

Internationlly-recognized expert Peter Csathy identifies today’s digital media leaders, identifies their strengths and risks, and names his “Fearless Five” companies that made the boldest moves in 2017.  Csathy also lays out his “Top 10" predictions for digital media in 2018 and beyond.  

Video: Watch the Author Interviews from CES 2017



See all the speakers on the CTA Stage at CES 2017.