CES Press Release

CTA and Shelly Palmer to Co-produce New Trendspotting Tech Briefings & Floor Tours at CES 2017

Curated to help executives understand digital transformation at the nexus of technology, media, entertainment and marketing

Arlington, VA – 12/13/2016 – 

The Consumer Technology Association (CTA)™ today announced new Tech Briefings & Floor Tours and a CES Breakfast Series in partnership with ShellyPalmer™ Strategic Advisors (a division of The Palmer Group). Owned and produced by the Consumer Technology Association, CES® 2017 will run January 5–8, 2017, in Las Vegas.

“The Tech Briefings & Floor Tours are perfect for people who want deep insights into consumer technology and industry trends,” said Karen Chupka, senior vice president, CES and corporate business strategy, CTA. “We have worked closely with Shelly Palmer and his team of subject matter experts to create a deeper dive into the technology experience.”

Registered CES attendees can take 90-minute ShellyPalmer Trendspotting Tech Briefings & Floor Tours of either Tech East [Las Vegas Convention and World Trade Center (LVCC)] or Tech West [Sands Expo/The Venetian (the Sands)] for $995 per person, or a ~3-hour combined tour which covers both Tech East and Tech West for $1,495 per person (private transportation between LVCC and the Sands is included). 

Tech East Tours showcase innovative technologies from today’s top categories such as automotive, smartphones, tablets, televisions, home electronics, and audio. Tech West Tours feature companies and innovations shaping the future in areas such as health and wellness, wearables, robotics, IoT, 3D printing, and smart home.

“The new Trendspotting Tech Briefings & Floor Tours are great for busy executives who need to maximize their time at CES 2017,” says Shelly Palmer, CEO of The Palmer Group. “We’ve been curating and leading tours at CES since 1996, but this is truly a transformational year. We’re thrilled to team up with CTA to help make this the best CES ever.”

Trendspotting Tech Briefings & Floor Tours are available to all registered CES attendees on January 5-7. Tours depart from the ShellyPalmer tour booths located in the LVCC, South Hall 1 Lobby at Tech East or the Sands, Level 2 Lobby, at Tech West. Individuals will be placed in small groups based on departure time. Private group tours are available. 

From self-driving vehicles to anticipatory computing to mixed reality to natural language processing, three remarkable trends are converging, and the world will never be the same. On January 6 from 7:30-10 AM, Shelly Palmer and several guest speakers will explore the impact the on-demand economy, autonomous devices and machine learning are having on consumer behavior during the Innovation Series Breakfast presented by ShellyPalmer. This “must attend” CES networking event gathers leaders in technology, media, entertainment, marketing, government and finance who create value by leveraging their knowledge of consumer technology. Visit ces.shellypalmer.com to request an invitation. 

Learn more and register for CES 2017 on CES.tech. Visit CES.shellypalmer.com for more information or to book a tour.


Note to Editors:  The official name of the global technology event is “CES®.”  Please do not use “Consumer Electronics Show” or “International CES” to refer to the event.

Please note updated CES security measures on CES.tech, including bag check points, bag restrictions and exceptions and badge pickup locations for CES 2017.

Press Contacts:

Allison Fried
703-907-7603
afried@CTA.tech

Talia Kornfeld
212-532-3880
talia@shellypalmer.com

Alexis Zinberg
212-532-3880
alexis@shellypalmer.com