Conference Track

Marketing Reinvented

CES provides a first-hand view into the interfaces that inspire consumer behavior. Through this lens, strategic advisory firm MediaLink curates conversations dedicated to the transformation required to create relevance in marketing, today and going forward. From the diversification and resurgence of marketing technology to tech-driven creative experiences, hear from the leading brand marketing, agency and technology companies paving the way.

Tuesday, January 8

9:00 – 10:00 AM

Conference Session

The Diversification of Technology

LOCATION ARIA Level 1 Joshua 9

In today’s era of personalization, is there such a thing as marketing to the masses? This session will discuss the content, platforms and companies that are leveraging technology to provide access, lend a voice and move culture forward.

10:15 – 11:15 AM

Conference Session

The Resurgence of Marketing Technology

LOCATION ARIA Level 1 Joshua 9

Last year, the duopoly’s market share wrote off ad tech. Today, the industry realizes ad tech isn’t dead; it just carried dead weight. This session debates market drivers, different players’ contributions to the value chain and how technologies like blockchain are ushering in tomorrow’s experiences.

11:30 – 12:30 PM

Conference Session

The Future of Technology-Driven Content

LOCATION ARIA Level 1 Joshua 9

Consumers are demanding technologies such as AI, AR and voice to deliver points of engagement and tell stories along their journey. This session explores the implications of blending creativity, cross-platform content and technology-driven experiences.

All CES conference sessions are seated on a first-come, first-served basis.
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