5:00 PM-8:30 PM

Mandalay Bay, Level 2, Shoreline Exhibit Hall

CES Unveiled

Innovative startups and established global brands: get ahead of the game, stand out and break your news to media two full days before CES.

9:00 AM-9:40 AM

ARIA, Level 1, Joshua 8

Leadership Roundtable: AI Entertainment & Technology Visionaries   

A Leadership Roundtable representing what’s best in our industry; innovation with a clear vision of providing best-in-class devices, content and consumer satisfaction.

10:00 AM-10:40 AM

ARIA, Level 1, Joshua 8

The Hollywood Trajectory: Generative AI Timeline: 2025 – 2030  

Is AI the machine that’s going to “at Hollywood” or is it a tech wonder that takes creativity to the next level. What is the “State of AI today” and what about tomorrow? 

10:00 AM-10:40 AM

ARIA, Level 1, Joshua 9

The Explosive Advertising Experience: AI + 3D + XR + Spatial  

“The brand experience” delivered through NexGen devices is transformative, innovative and a triumph of magnificent creativity enjoyed by millions of consumers each day. 

10:00 AM-10:40 AM

LVCC, West Level 2, W232

CES 2025 Trends to Watch, presented by CTA

Right before CES opens its doors, preview the next big things and disruptive innovations that will redefine our industry in 2024.  

11:00 AM-11:40 AM

ARIA, Level 1, Joshua 8

TV, Streaming & Advertising: Dynamic Platforms – Dynamic Opportunity  

Somewhere between streaming apps and cable lies the future of what was known as television; it’s technology + Hollywood + advertising. 

11:00 AM-11:40 AM

ARIA, Level 1, Joshua 9

Monetizing Strategies for Hollywood & Brands  

Consumers embrace brand loyalty, great experiences and a trustworthy online environment. It’s a simple idea that only the best in our industry can deliver on and achieve. 

11:00 AM-11:40 AM

LVCC, West Level 2, W232

Safeguarding Innovation: How Standards Create a Safer World, presented by ULSE

Top minds in technology and safety science research will discuss new insights on the role standards play in protecting consumers, innovation, and emerging tech.

1:00 PM-1:40 PM

ARIA, Level 1, Joshua 8

Retail Technology Transformation: Online, AI, Social, In-Store  

The retail revolution online and in-store is about fantastic innovation, a combination of social experience, personal media and unique and rewarding buying environments. 

1:00 PM-1:40 PM

ARIA, Level 1, Joshua 9

AI, Cinematic, Spatial and XR: The Next Level of Creativity 

Visionaries are created after a lifetime dedicated to the joy of discovery, Today, we welcome cutting-edge creators, from among the technology industry’s best. 

1:00 PM-1:40 PM

ARIA, Level 2, Mariposa 5

Gaming and Franchises: The Future of Gaming IP

A look at how the biggest IP brands in gaming were built and how this IP will expand into new territories. 

1:00 PM-1:40 PM

LVCC, West Level 2, W232

Breaking through the EV Demand Plateau with AI and Data Analytics, presented by EY

EV demand is hitting a plateau and the consumer mindset around EVs is evolving. Does data analytics hold the key to unlocking EV demand? 

2:00 PM-2:40 PM

ARIA, Level 1, Joshua 8

Virtual Humans, Conversational AI: Text/Video/Audio Experience  

AI that responds with human intelligence and human emotion, reasons, converses in text, with a pleasant voice or even with human-like appearance is real today.

2:00 PM-2:40 PM

ARIA, Level 1, Joshua 9

AI and the Crisis of Creative Rights: Deep Fakes, Ethics and the Law  

On one side are the benefits of AI. On the other are issues such as copyright and deep fake abuse. Is current regulation sufficient to address this powerful technology? 

2:00 PM-2:40 PM

ARIA, Level 2, Mariposa 5

A Cultural Revolution

A case study on the changing face of gaming - from user experience and behavior to software innovation and disruptive game development. 

2:00 PM-2:40 PM

LVCC, West Level 2, W232

The Trusted Resource on the EV Future, presented by Cox Automotive

From car buying and ownership to battery lifecycle management, Cox Automotive leads a discussion on the path to a more sustainable future.

3:00 PM-3:40 PM

ARIA, Level 1, Joshua 8

The Disruption: Media, Streaming, Podcasting and Advertising  

The cord is cut and a massive media landscape is fully realized. Great programming is embraced and ad analytics serve new personalization strategies.  

3:00 PM-3:40 PM

ARIA, Level 2, Mariposa 5

Generational Shifts: The Evolution of Gaming

Gen Z and Gen Alpha now dominate the gamer population. Discover how they are reshaping game development and culture.

4:00 PM-4:40 PM

ARIA, Level 1, Joshua 8

Streaming Strategies: Platform Innovation, Advertising & Brand Loyalty  

More than ever, the media mantras of consumer satisfaction, data analysis, subscription eyeballs and brand loyalty represent the future of advertising and video.

5:00 PM-7:00 PM

CTA Foundation Accessibility & AgeTech Reception

Kick off CES with the CTA Foundation's supporters, grantees, and partners as we bring together the networks that support accessible and age-friendly tech. Location TBA.

6:30 PM-7:30 PM

NVIDIA Keynote

NVIDIA Founder and CEO Jensen Huang’s keynote will demonstrate the power of ideas, technology, and conviction to drive innovation and impact in business and society. Location TBA.

8:30 AM-10:00 AM

Venetian, Level 5, Palazzo Ballroom

CTA State of the Industry Address and Panasonic Holdings Keynote

Yuki Kusumi, Group CEO, Panasonic Holdings Corporation, will introduce new initiatives that focus on innovative technologies to enhance the sustainability of society.

9:00 AM-9:40 AM

LVCC, West Level 2, W218

2030: The Impact of XR Headsets, AR and Smart Glasses on Spatial Computing

Explore the various designs and form factors in VR-XR headsets, AR and smart glasses that will enable everyone to experience a new way of personal computing.

9:00 AM-9:40 AM

LVCC, West Level 2, W219

Mobility Intel Report

The future of mobility and related infrastructure as revealed by a leading mobility research expert. We will take a step outside today and get a glimpse into tomorrow.

9:00 AM-9:40 AM

Venetian, Level 4, Lando 4304

AI in the Smart Home: Applications and Ethics 

AI is enhancing home automation, energy efficiency, and user experiences. Explore these practical applications and associated ethical and privacy concerns. 

9:00 AM-9:40 AM

LVCC, North Level 2, N261

The Tech Frontier in Climate Resilience: How Data & Engineering Adapt 

Learn more about geospatial intelligence, data, and software engineering, and how all three are redefining climate adaptation efforts. 

9:00 AM-9:40 AM

ARIA, Level 1, Joshua 9

How Creativity Advances Commercial Excellence 

Unlock your business's potential with creative thinking. Learn how innovation drives growth and success in the evolving social and digital landscape.   

9:00 AM-9:40 AM

ARIA, Level 1, Joshua 8

AI Transformation in 2025: Speed, Innovation and Solving for Long-term Value

Companies must now embrace a mindset of urgency and a willingness to innovate and experiment to get ahead. Hear how AI can be a force multiplier—one that can drive long-term growth.

9:00 AM-9:40 AM

LVCC, North Level 2, N257

5G is Here and Mainstream: Exploring What’s Now and What’s Next

Wireless, healthcare, remote devices, AI, auto and smart cities - these are just a few of the ways businesses can use 5G to push enterprise goals. 

9:00 AM-9:40 AM

LVCC, West Level 2, W232

Tech Trends 2025: Explore What’s New & Next in Emerging Technology, presented by Deloitte

AI is here to stay, but what other trends should you know today to impact tomorrow? Join us as we dive into what’s next in enterprise tech, spatial computing, and more. 

9:00 AM-9:40 AM

Venetian, Level 4, Marcello 4404

Digital Health: The Next Frontier in Tech-Driven Wellness, presented by HS4A

Cutting-edge technologies reshaping patient care, diagnosis, and wellness. How tech can benefit 4.5 billion people without basic health care.

10:00 AM-10:40 AM

Venetian, Level 4, Lando 4302

UGD: User Generated Design

Discover product development strategies to involve the accessibility community early in the design process for truly inclusive innovation. 

10:00 AM-10:40 AM

LVCC, West Level 2, W218

How Businesses are Using Spatial Computing to Drive Measurable Results

Learn how many of the world’s best companies are leveraging spatial computing, including AR/VR/XR applications, and digital twins to achieve business success. 

10:00 AM-10:40 AM

LVCC, West Level 2, W219

Next Level Innovation

Taking the automotive interactive experience to a whole new level to improve the driving experience and differentiate the vehicle brand and exceed consumer expectations.

10:00 AM-10:40 AM

Venetian, Level 4, Lando 4304

Profitability in the Connected Home 

What are the business models driving profitability in the connected home market? Dive into consumer trends, subscription services, and monetization strategies.

10:00 AM-10:40 AM

LVCC, North Level 2, N261

Leading a Generative AI-fueled Enterprise: An Executive Playbook 

Generative AI technology is transforming processes, business models, and even entire industries. Learn how to overcome challenges and achieve GenAI at scale. 

10:00 AM-10:40 AM

ARIA, Level 1, Joshua 9

AI and The Art Of Content: Rethinking Strategy & Engagement 

Discover how AI can revolutionize content creation and distribution across entertainment. Learn how to position yourself at the forefront of digital innovation.  

10:00 AM-10:40 AM

ARIA, Level 1, Joshua 8

Rewriting the Creative Playbook: AI's Role in the Next Big Idea

Join us for a conversation between creators and the companies behind the most disruptive GenAI tools. Learn how to apply insights from those at the cutting edge of AI creativity.

10:00 AM-10:40 AM

LVCC, North Level 2, N257

Connectivity Convergence: 5G, Satellite, Low-Power for IoT

Access to 5G, satellites, and low-power solutions are now viable options in a single device, providing ubiquitous, seamless coverage and unprecedented possibilities. 

10:00 AM-10:40 AM

LVCC, West Level 2, W232

AI at the Edge: How AI is Moving from Cloud to Device, presented by Omdia

GenAI has transformed the data center, but at a cost in power, latency, and connectivity. Will in-device AI transform consumer electronics?

10:00 AM-10:40 AM

Venetian, Level 4, Marcello 4404

Future of Health, presented by Deloitte

As the health industry shifts, providers will need to focus on patient care, digital transformation, data and platforms. The future is now.

10:00 AM-10:40 AM

ARIA, Level 2, Mariposa 5

Amazon Ads: The Playbook for Timeless Brand Strategy

How can brands keep up with change without losing their charm? Discover strategies for remaining timeless and adaptable.

10:00 AM-6:00 PM

Venetian Expo, Level 2, Halls A-D, Level 2, Halls A-D, Booth #54123

AgeTech Collaborative from AARP

Meet innovative startups, be inspired by panels with CEOs and longevity experts, demo groundbreaking tech and immerse yourself in novel experiences. <a href="https://ces.agetechcollaborative.org/">Learn more.</a>

11:00 AM-11:40 AM

Venetian, Level 4, Lando 4302

Accessibility and Mobility: Bridging the Gap

Journey into cutting-edge transportation tech that is breaking barriers. Learn how innovations are expanding mobility options and creating a more inclusive world for all.

11:00 AM-11:40 AM

LVCC, West Level 2, W218

Spatial Computing – A State of the Union

Spatial Computing is a revolution blending computing with the real world. Key players share technical insights, use case learnings, the influence of AI, and discuss what’s next. 

11:00 AM-11:40 AM

LVCC, West Level 2, W219

Creating the Ultimate Vehicle Experience

The journey is about content, capabilities, functions, and flexible interfaces enabled to support the use of cases of today and tomorrow to drive future experiences.

11:00 AM-11:40 AM

Venetian, Level 4, Lando 4304

Smart Home Standards & Platforms: Who’s Winning 

In the battle to dominate in the smart home, what innovative platforms are attracting the next gen buyer and what standards are influencing interoperability efforts? 

11:00 AM-11:40 AM

LVCC, North Level 2, N261

A Leap of Faith: What Skydiving Can Teach Us in the Age of AI 

Explore how businesses can build, maintain, and restore trust, especially in critical areas like cybersecurity, AI, and data privacy. 

11:00 AM-11:40 AM

ARIA, Level 1, Joshua 9

Revolutionizing Personalization: Data, AI, & Brand Innovation 

Learn how top brands leverage data, AI, and personalization to enhance customer experiences. Gain insights on fostering innovation and experimentation. 

11:00 AM-11:40 AM

ARIA, Level 1, Joshua 8

From Doubt to Action: Why AI is Your New Media Strategy Ally

Learn how AI can boost media performance and improve decision-making from commerce leaders who are unlocking its full potential to gain a competitive advantage.

11:00 AM-11:40 AM

LVCC, North Level 2, N257

Smart Phones Will Be Smarter with AI. That’s the Promise, anyway.

Beyond facial recognition and language capabilities, our smart phones will be even smarter with the use of AI.  

11:00 AM-11:40 AM

LVCC, West Level 2, W232

GenAI in the Driver's Seat: Innovation or Expensive Gimmick?, presented by BCG

Join BCG and industry leaders as they explore GenAI's potential in automotive, tackling key challenges in implementation and scalability. 

11:00 AM-11:40 AM

Venetian Expo, Level 1, Hall G, Startup Stage

Exploring Diverse Funding Strategies for Digital Health Startups

Discover the various funding options available for digital health startups, including venture capital, government grants, and corporate partnerships, to drive innovation.

11:00 AM-11:40 AM

Venetian, Level 4, Marcello 4404

Tracking Your Body’s Signals for Better Health, presented by Abbott

New OTC biowearable tech unlocks new health insights. Experts explore how continuously monitoring your glucose reveals metabolic trends to help develop healthier habits.

11:00 AM-12:00 PM

ARIA, Level 2, Mariposa 5

C Space Keynote: SiriusXM

SiriusXM CEO Jennifer Witz will join Crime Junkie’s Ashley Flowers to deliver a keynote on the intersection of technology, creativity, and storytelling in audio.

11:45 AM-12:15 PM

LVCC, Grand Lobby, CES Creator Space

Niching in the Creator Space

See how unique creator skill sets drive connection across industries. Discover strategies creators use to engage audiences and excel in diverse fields.

1:00 PM-1:30 PM

ARIA, Level 1, Joshua 9

2025: The Year Marketing Will Change Forever

2025 will witness the groundbreaking acceleration of AI, shifts in consumer behavior and an evolving privacy landscape. Unpack how marketers can thrive in this paradigm.

1:00 PM-1:40 PM

LVCC, West Level 2, W219

Vehicle Payments – The Road Ahead

Future payment ecosystems explored revealing successful strategies for payments, targeted advertising, discounted offers, and points of interest for connected vehicles.

1:00 PM-1:40 PM

Venetian, Level 4, Lando 4304

Demand for Energy Management at Home 

This session highlights the latest innovations in energy-efficient technologies and smart devices that help homeowners monitor and reduce their energy consumption.  

1:00 PM-1:40 PM

ARIA, Level 1, Joshua 8

The Future of Gaming is Global

Hear from gaming leaders on the future of this worldwide phenomenon.    

1:00 PM-1:40 PM

LVCC, North Level 2, N261

GenAI for Everyday Experiences

Experience the art and science of GenAI and how new advancements are enabling everyday users to become AI experts.

1:00 PM-1:40 PM

Venetian, Level 4, Marcello 4404

Cognitive Enhancement: The Future of Brain-Computer Interfaces 

Explore cutting-edge BCIs, from wearables to implants, enhancing cognition. Delve into ethics, accessibility, and the societal impact of superhuman abilities. 

1:00 PM-1:40 PM

LVCC, West Level 2, W232

AI For All, How to Power AI with Enterprise AI Ready Data, presented by EY

Why current fragmentation of data and insights makes it difficult to unlock full AI adoption, and what steps can be taken to move to scale. 

1:00 PM-1:40 PM

LVCC, North Level 2, N257

How Smart Cities Can Stay Smart on Cybersecurity

The innovation and benefits of smart cities are proven, but now comes the challenge to keep information safe. Hear from leaders focused on building secure communities. 

1:00 PM-1:40 PM

LVCC, West Level 2, W218

Constellations and Debris: Maintaining Sustainable Space Practices

Adopting measures to promote sustainable space activities, by leveraging new technologies from all industries, ensures we don't negatively impact Earth and space alike.

1:00 PM-1:40 PM

Venetian Expo, Level 1, Hall G, Startup Stage

Empowering Women in Venture: Funding Gaps and Investing Opportunities

Explore the funding challenges women startup founders face and the need for more women to become investors, driving change in the venture landscape.

1:00 PM-1:40 PM

LVCC, West Main Lobby, CTA Stage

Fireside Chat: Bridging the Digital Divide for America's Future

Join a conversation on the importance of achieving digital equity and how it impacts America's global competitiveness, featuring insights from Dr. Nicol Turner Lee.

1:00 PM-1:40 PM

Venetian, Level 4, Lando 4302

Ensuring Accessibility in Self-Service Technology

Join experts as they explore best practices to guarantee that self-service technology is accessible for individuals with disabilities.

1:00 PM-2:00 PM

LVCC, North Level 2, N258

Is Big Always Bad: Big Tech and the Innovation Economy 

Are big tech companies fueling innovation or stifling competition? Are government moves to block mergers helping or hurting small businesses?. 

1:30 PM-2:00 PM

ARIA, Level 1, Joshua 9

The New Face of Shopping: Future of Commerce Media

The media network revolution is underway and poised for future growth. Hear how marketers can tap into more personalized experiences ensuring optimal consumer engagement.

2:00 PM-2:30 PM

ARIA, Level 1, Joshua 9

Beyond the Buzzword: The Rise of Consumer Experiences

Learn from marketers creating immersive, personalized and socially responsible experiences that resonate with the diverse and evolving expectations of consumers.

2:00 PM-2:40 PM

Venetian, Level 4, Lando 4302

Tech for Good: How Technology is Empowering Neurodivergents

It’s estimated that 1 out of 7 people worldwide are neurodivergent and technology is providing them with critical accessibility and empowering their lives. 

2:00 PM-2:40 PM

LVCC, West Level 2, W219

Connected Vehicle Safety: Reducing Roadway Risk & Saving Lives

Learn about cutting- edge solutions for vehicle data and roadway safety for connected vehicles that pave the way for a safer future in automotive and transportation.

2:00 PM-2:40 PM

Venetian, Level 4, Lando 4304

Navigating the Multifamily IoT Markets 

A look at strategies to deploy connected solutions in multifamily properties and regulatory and infrastructure considerations. 

2:00 PM-2:40 PM

LVCC, North Level 2, N261

AI at the Edge: Transforming Industries and the Workplace

Explore how predictive, generative and digital technologies are paving the way for improved experiences and operational efficiencies inside and outside the office.

2:00 PM-2:40 PM

Venetian, Level 4, Marcello 4404

NeuroTech in Healthcare: Revolutionizing Diagnosis and Treatment 

Discover how NeuroTech is transforming healthcare with advanced neuroimaging, AI-driven diagnostics, and personalized treatments for neurological disorders. 

2:00 PM-2:40 PM

LVCC, West Level 2, W232

Declaration of Autonomy: Is Trust the Limit of AI’s Possibilities?, presented by Accenture

Accenture's 25th Annual Technology Vision explores what happens when AI is everywhere, acting autonomously in a trust-scarce society.

2:00 PM-2:40 PM

LVCC, North Level 2, N257

Smart Communities: Sustainable Future

Smart streetlights, waste, traffic, grids and beyond. The way to make Smart Cities smarter is to plan for uber efficiencies resulting in better, greener environments. 

2:00 PM-2:40 PM

LVCC, West Level 2, W218

Driving into the Future: The Impact of Connected Cars

Connected cars will not only redefine how we travel and the future of mobility, but how we interact with our vehicles and experience the world around us.

2:00 PM-2:40 PM

LVCC, West Main Lobby, CTA Stage

The Diversity Journey: Challenges, Opportunities, and Leadership Insights

Join industry leaders as they explore the evolving landscape of diversity and inclusion, highlighting challenges, opportunities, and the future of D&I in tech.

2:00 PM-2:40 PM

ARIA, Level 1, Joshua 8

Beyond Consoles: The Future of Gaming

The console wars are over. Join us as we explore the shifting market dynamics, player preferences and the rise of cross-platform play.

2:00 PM-2:40 PM

ARIA, Level 2, Mariposa 5

Omnicom Group: Calling in Every Consumer: Creating Inclusion Through Tech Innovations  

Consumers want their needs and experiences reflected in brand products. This panel will discuss the importance of collaboration when creating inclusive tech. 

2:20 PM-3:20 PM

LVCC, North Level 2, N258

From Regulation to Reality: Does the U.S. Need More Privacy Laws?

How do we enhance consumer privacy and security, while promoting ongoing innovation & technological advancement? 

2:30 PM-3:00 PM

ARIA, Level 1, Joshua 9

From Gen Alpha to Z: The Next Gen Marketing Revolution

The rise of Gen Alpha and Z—entirely digital-native generations—is forcing brands to revolutionize their marketing strategies underpinned by new tech and innovations.

3:00 PM-3:30 PM

LVCC, Grand Lobby, CES Creator Space

Leveling the Playing Field: Fair Compensation and Credit

What are your creations worth? Who owns your intellectual property once it's published? Here's how to make sure you get what you deserve. 

3:00 PM-3:40 PM

LVCC, West Level 2, W219

Mobility Innovations: Unleashing New Possibilities

Creating opportunities for collaboration within the mobility community can be challenging but potentially can help achieve a safer and more intuitive experience for both.

3:00 PM-3:40 PM

Venetian, Level 4, Lando 4304

Home Security: Trends and Transformations 

Explore how sensors, surveillance systems, low power and AI-driven analytics innovations are enhancing security solutions for safety and peace of mind. 

3:00 PM-3:40 PM

LVCC, North Level 2, N261

AI PCs: Discover a New World of Experiences   

AI PCs and software are evolving at a rapid pace. Explore real-world use cases on how AI is transforming the way we work, play and create on the PCs we use every day. 

3:00 PM-3:40 PM

Venetian, Level 4, Marcello 4404

The Ethics of NeuroPrivacy: Protecting Minds in a Connected World

Address neuroprivacy, data security, and consent issues as NeuroTech integrates into daily life. Explore legal, ethical, and commercial implications of neurodata. 

3:00 PM-3:40 PM

LVCC, West Level 2, W232

Navigating the Consumer Tech Landscape: Insights to Drive Growth, presented by Circana

Circana leverages retail tech data and analytics to analyze key 2024 trends and reveal strategies for maximizing success in 2025. 

3:00 PM-3:40 PM

LVCC, North Level 2, N257

What's Next for Smart Cities: AI for Data, Planning and Beyond

The rise of AI-powered Smart Cities is significant. Learn from early adopters who have seen AI capabilities become notable force multipliers in our smartest cities. 

3:00 PM-3:40 PM

LVCC, West Level 2, W218

Cloud & Data Centers for Corporate Satellite Connectivity

Space segment evolution has driven digitalization and cloudification of ground segments, with satellite operators leveraging cloud services and edge computing. 

3:00 PM-3:40 PM

Venetian Expo, Level 1, Hall G, Startup Stage

Diversity Through a Global Lens: Navigating Inclusion Worldwide

Hear from global leaders as they share strategies and insights on navigating diversity and inclusion across different regions and industries.

3:00 PM-3:40 PM

Venetian, Level 4, Lando 4302

Empowering Independence: How AI is Improving Daily Lives

Discover how AI in assistive tech is enabling individuals with disabilities to better navigate their daily lives.

3:00 PM-3:40 PM

LVCC, West Main Lobby, CTA Stage

Fostering the Future: Strengthening the STEM Pipeline for Success

Explore how innovative programs are creating pathways and opportunities to build and sustain the next generation of STEM talent from education to industry.

3:00 PM-3:40 PM

ARIA, Level 1, Joshua 8

Speed, Customization, Innovation: AI in Gaming

Unleash the power of AI in game development! Learn how publishers and developers are using AI to speed up releases and design and tailor games for players.

3:00 PM-3:40 PM

ARIA, Level 2, Mariposa 5

CMB/ESPN: Tangled Up in Sports: Navigating the Media Web

Join ESPN & CMB for valuable insights into the relationship between sports fans and the media, and what it means for the future of media technology and experiences.

3:30 PM-4:00 PM

ARIA, Level 1, Joshua 9

The Creator-verse: Are Marketers Just Living In It?

Creators have taken the industry by storm, showcasing their storytelling skills and creative prowess. How are marketers working in new ways to co-create with tastemakers?

3:40 PM-4:40 PM

LVCC, North Level 2, N258

Shaping the Future of Care: What Lies Ahead for Digital Health Policy

What are the key legislative initiatives and challenges in digital health policy will we be facing with a new administration and a new Congress? 

4:00 PM-4:30 PM

ARIA, Level 1, Joshua 9

Beyond AI’s Marketing Hype Cycle

AI has the potential to improve many aspects of marketing. But how can marketers turn it into action? A discussion on looking beyond the hype and creating use cases today.

4:00 PM-4:40 PM

Venetian, Level 4, Marcello 4404

Betting on the Brain: Investor Insights into NeuroTech’s Future 

Explore where investors are placing bets in NeuroTech, from early-stage startups to established companies. 

4:00 PM-4:40 PM

LVCC, North Level 2, N257

Digital Inclusion is Driven by Human Connection

Digital inclusion is a core ingredient to create a successful smart community, whether its insuring access to healthcare, career opportunities or civic engagement.  

4:00 PM-4:40 PM

LVCC, West Level 2, W218

Calling from Space 

Satellite operators are creating new business models in the D2D market. Analyze how this is shaping the industry, what strategies are being adopted, and their challenges. 

5:00 PM-6:00 PM

Delta Keynote Experience

Delta CEO Ed Bastian will host a keynote experience at Sphere. This immersive address will highlight Delta’s vision for using technology to enrich the human experience. More information will be available soon.

6:00 PM-8:00 PM

Wynn, , Innovation For All Hospitality Suite

Innovation For All Venture Meetup

A networking reception celebrating women and diverse led venture funds.

7:00 PM-8:30 PM

Venetian Expo, Level 6, Casanova 604

CES International Reception

Network and connect with colleagues from around the world. This event is open to all international attendees, exhibitors and media.

7:00 PM-9:00 PM

Venetian, Grand Canal Shoppes, TAO Asian Bistro and Nightclub

CTA Member Party

Connect with fellow CTA Members and tech executives in a relaxed, social atmosphere at one of CES’ most anticipated networking events.

7:00 PM-9:00 PM

Women in Consumer Technology Legacy Award Reception, Sponsored by CTA

Honor the women in our industry who serve as role models and are true pioneers in every way! Join us at this year’s 16th annual award reception. By invitation only.

9:00 AM-9:40 AM

Venetian, Level 4, Lando 4302

How the Internet Creates Trends 

Hear from platforms, creators and industry execs on how social is dictating consumer trends and not just reacting to them. 

9:00 AM-9:40 AM

LVCC, North Level 2, N261

The Global AI Public Sector Landscape

Explore the evolving global AI policy landscape with experts as they discuss regulatory frameworks, ethical challenges, and the future of AI governance across nations.

9:00 AM-9:40 AM

LVCC, West Level 2, W218

Robots at Retail

Whether they're taking inventory, delivering the goods, or helping you try before you buy, robots are playing an increasingly important role in the retail ecosystem. 

9:00 AM-9:40 AM

Venetian, Level 4, Marcello 4404

Innovation in Residence: Testing tomorrow’s tech today

Explore how health tech in living labs is paving the way for innovation in aging at home. Learn about collaborative efforts between technology, providers, and residents.

9:00 AM-9:40 AM

LVCC, North Level 2, N257

Rechargeable Batteries in Consumer Tech - A Path to Sustainability?

A discussion on avoiding thermal events in recycling & waste systems and the impact of new mandates on battery removability, producer responsibility and right to repair.

9:00 AM-9:45 AM

ARIA, Level 1, Joshua 9

Visionaries of Breakthrough Programming

An exploration into how content chiefs are evolving to win over audiences and creative talent during a time of industry change.

9:00 AM-10:00 AM

LVCC, North Level 2, N258

Tech Without Borders: The Benefits of Tech for All Communities

How can technology break down barriers facing communities, both rural and urban, while unleashing economic opportunity, jobs and innovation? 

9:00 AM-10:00 AM

Venetian, Level 5, Palazzo Ballroom

Volvo Group Keynote

Martin Lundstedt, President and CEO of Volvo Group, will reveal their push toward net-zero emissions and redefining what’s possible through innovation and collaboration.

9:00 AM-6:00 PM

Venetian Expo, Level 2, Halls A-D, Level 2, Halls A-D, Booth #54123

AgeTech Collaborative from AARP

Meet innovative startups, be inspired by panels with CEOs and longevity experts, demo groundbreaking tech and immerse yourself in novel experiences. <a href="https://ces.agetechcollaborative.org/">Learn more.</a>

9:20 AM-10:00 AM

Venetian Expo, Level 1, Hall G, Startup Stage

Health AI Startups: Innovating the Future of Healthcare

Explore how AI startups are transforming healthcare, from diagnostics to patient care, and the challenges they face in scaling and securing investment.

9:45 AM-10:15 AM

ARIA, Level 1, Joshua 9

Headliner Conversation

A one-on-one interview with a senior executive leader or top creative personality.

9:50 AM-10:30 AM

Venetian, Level 4, Lando 4302

How Will Technology Redefine the Future of Luxury?

Fashion and Business: Hear from executives, founders and innovators on how new tech will change how we buy, sell, and consume luxury beauty and fashion.

10:00 AM-10:20 AM

ARIA, Level 1, Joshua 8

Kicking Off Creative with Next-Gen Tech

Join a discussion from a brand leader on the future of enterprise creativity and its innovative approaches.

10:00 AM-10:40 AM

LVCC, North Level 2, N261

The Race for Large Language Model Supremacy

Discover the state of the race for large language model supremacy, featuring top models and upstarts vying to unseat them, competing on different levels of innovation.

10:00 AM-10:40 AM

LVCC, West Level 2, W218

In a Relationship: Humans, Robots and Smart Manufacturing

Cobots, robots and humans working together, are driving new innovations  in manufacturing. Hear from the leaders in the space multiplying output, productivity and results. 

10:00 AM-10:40 AM

Venetian, Level 4, Marcello 4404

Vital Voices: Champions for women’s health and innovation

Explore women’s health challenges like Alzheimer’s, cancer, and menopause, and the tech shaping their future. Hear stories, learn about tech, and champion health equity.

10:00 AM-10:40 AM

Venetian, Level 4, Lando 4304

Matter: Industry Collaboration for a Sustainable Smart Home

Industry experts explore smart home adoption & opportunities for service providers to contribute to a more connected, sustainable future.

10:00 AM-10:40 AM

LVCC, North Level 2, N257

Leading the Way for a Carbon Neutral Future

Industry leaders discuss the ways companies are prioritizing reducing emissions with new technologies and the impact of new ESG reporting laws on these policies.

10:00 AM-10:40 AM

LVCC, West Level 2, W219

How AI Can Close The $3 Trillion Education Gap

How AI can bridge the huge education gap by enhancing access, personalized learning, and innovation in underfunded systems.

10:00 AM-10:40 AM

ARIA, Level 2, Mariposa 5

Havas/Trptk: The GLP-1 Revolution in Culture and Consumption

Join health and culture experts to unpack the seismic impact of GLP-1 innovation – how drugs like Ozempic and Wegovy are impacting health, lifestyle, and behavior.

10:00 AM-10:50 AM

LVCC, West Level 2, W232

The Era of AI is Here

The global technology supercycle of AI is here. Join us to hear how AI is redefining experiences, revolutionizing business models, and driving industry growth.

10:15 AM-11:00 AM

ARIA, Level 1, Joshua 9

Fans, Creators and Marketers – Unite!

A look at the powerful union that fans, digital creators and marketing leaders can forge to successfully promote projects to audiences.

10:20 AM-10:40 AM

ARIA, Level 1, Joshua 8

GenAI Personalization: Finally Fulfilling the Promise of Digital

This panel will explore how generative AI enables brands to deliver personalized marketing that drives revenue and improves ROI. 

10:20 AM-11:20 AM

LVCC, North Level 2, N258

"Conversation with a Commissioner" CES Edition

Join us for a series of one-on-one conversations with Commissioners from key U.S. federal commissions. 

10:30 AM-11:00 AM

LVCC, West Level 1, Mobility Stage

Reliability in the Auto Industry: A Software-Centric Approach, sponsored by Deloitte

Reliability is vital in the auto industry. AI and industry collaboration can enhance development, testing, quality, and loyalty… a new roadmap for the future of auto.

10:40 AM-11:10 AM

Venetian, Level 4, Lando 4302

The Future of Fashion Retail 

A discussion on the latest platforms dominating fashion. Learn what it takes to go from startup founder to retail hero.  

10:40 AM-11:10 AM

ARIA, Level 1, Joshua 8

AI-Powered Transformation: Reimagine the Creative Enterprise

Join industry leaders to explore AI-driven transformation and collaboration strategies for enhanced efficiency and creativity.

11:00 AM-11:40 AM

LVCC, North Level 2, N261

Workforce Readiness and AI

Explore how AI is transforming the job market, with insights on preparing the workforce for the future, reskilling, and embracing AI-driven opportunities.

11:00 AM-11:40 AM

LVCC, West Level 2, W218

Dual-Use Autonomy and Drones: A Path to Commercialization

Join us for a panel discussion on the intersection of national security and consumer products in the areas in air, land and sea based autonomous systems and drones. 

11:00 AM-11:40 AM

Venetian, Level 4, Marcello 4404

The Future of Assistance: Robotics transforming daily life

Explore how advanced robotics, initially for military use, now enhances daily life and industries. Learn about assistive tech aiding individuals and transforming sectors.

11:00 AM-11:40 AM

Venetian, Level 4, Lando 4304

Alliance IoT Standards & the Role of Collaboration: A Fireside Chat

Join Alliance President & CEO and industry experts for a fireside chat on Alliance standards and IoT industry innovation and collaboration.

11:00 AM-11:40 AM

Venetian Expo, Level 1, Hall G, Startup Stage

A Startups Guide to Finance

There are many tentacles to manage as you move from startup to success. Learn from top financial experts about creating a winning entrepreneurial framework.

11:00 AM-11:40 AM

LVCC, North Level 2, N257

Sustainable Semiconductors: Standards for a Greener Tech Future

Explore how semiconductors serve as sustainable building blocks in technology, driving innovation and adhering to standards while minimizing environmental impact for a greener future.

11:00 AM-11:40 AM

LVCC, West Level 2, W232

The New Era of the Automotive Ecosystem

The automotive sector is undergoing a digital transformation. This shift includes unconventional partners, creating a more integrated and innovative environment.

11:00 AM-11:45 AM

ARIA, Level 1, Joshua 9

Succeeding with AI and Entertainment

As the entertainment industry understands AI is here to stay – how are today’s leaders assessing how to best navigate and succeed with this technology?

11:10 AM-11:40 AM

ARIA, Level 1, Joshua 8

Redefining Agency Dynamics: A Fireside Chat on AI and the Future of Marketing

Sir Martin Sorrell and a leading automotive CMO will discuss AI and agency evolution.

11:15 AM-11:30 AM

LVCC, Grand Lobby, CES Creator Space

Ushering in a New Generation of Digital Creators

Join Chris M. Williams, CEO of pocket.watch, for a fireside chat on scaling kids' content, the creator economy's impact, and the future of kids’ entertainment.

11:15 AM-11:50 AM

Venetian, Level 4, Lando 4302

Tech Meets Luxury: Innovation in the French Fashion Industry

Explore how the French luxury sector leverages cutting-edge technology to enhance customer experience, optimize production, and shape the future of high-end fashion.

11:45 AM-12:30 PM

ARIA, Level 1, Joshua 9

Building a Storyverse through Innovation

How are companies looking at opportunities across film, TV, video games, music, podcasting more to tell their stories?

12:10 PM-12:40 PM

LVCC, West Level 1, Mobility Stage

The Mobility Revolution: Leadership in the Age of Connected Vehicles, sponsored by Deloitte

The transformation to connected vehicles redefines convenience and accessibility for consumers. Leaders must develop a digital-first approach to unlock new opportunities.

1:00 PM-1:15 PM

ARIA, Level 1, Joshua 8

The Biggest Sports Fan Trends of 2025 Revealed

In this interactive presentation, explore the newest, most surprising, and impactful data-driven insights anchored to the biggest sports & entertainment events of 2025.

1:00 PM-1:40 PM

LVCC, West Level 2, W218

AI or Die? Why Farms Must Embrace the AI Revolution to Survive

A conversation about how AI is being used today (and in the future) to make farms more resilient, productive, safe and profitable.

1:00 PM-1:40 PM

Venetian, Level 4, Marcello 4404

Spotlight Panel: The Future of Health: Views from the Top

Key health care leaders will discuss the future of health care, the role technology will play, and the opportunities and challenges that lie ahead. 

1:00 PM-1:40 PM

LVCC, West Level 2, W219

Mine the Data Gold Rush and Capitalize on a Media Network of Screens 

Learn how to curate rich data ownership and media partners that amplify people connections generating larger & more diverse revenue streams.

1:00 PM-1:40 PM

LVCC, North Level 2, N261

AI Investment Trends

Gain insights from top investors on the future of AI, investment trends, and the opportunities driving the next wave of AI innovation and growth.

1:00 PM-1:40 PM

Venetian, Level 4, Lando 4302

The All-Seeing Store

Cameras have become a ubiquitous part of retail, keeping an eye on everything from theft protection to checkout, from inventory to consumer try-ons.  

1:00 PM-1:40 PM

LVCC, North Level 2, N257

Sustainability and the New Product & Service Economy

A focus on sustainability is one of the largest innovation opportunities in history. Hear from large, multinational companies who are placing it at the enterprise’s core.

1:00 PM-1:40 PM

LVCC, West Main Lobby, CTA Stage

Accessibility & Inclusion: Expanding the Diversity Conversation

Explore how accessibility, product inclusion, and neurodiversity are essential to creating a truly diverse and inclusive environment in today's workplace and products.

1:00 PM-1:40 PM

LVCC, West Level 2, W232

Inclusive Investing: Driving Detroit's Entrepreneurial Growth

Discover how inclusive investing and philanthropy fuel Detroit's entrepreneurial ecosystem and empower women.

1:00 PM-1:40 PM

Venetian Expo, Level 1, Hall G, Startup Stage

AI 2.0: Investing in the Era of Intelligence

New frontiers of AI innovation are sparking opportunities for investors as a new crop of global AI start-ups focuses on practical applications and industry-specific solutions.  Successful investors reveal their takes on AI as it infuses everything.

1:00 PM-2:00 PM

LVCC, North Level 2, N258

From Risk to Resilience: Supply Chain Playbook for Innovators

What are the key risks and challenges that consumer tech companies of all sizes face during the age of supply chain diversification and resilience. 

1:15 PM-1:55 PM

ARIA, Level 1, Joshua 8

The Fluid Fan: Leveraging Data to Reach Sports' Most Valuable Fans

Experts reveal how they’ve harnessed observational data to pinpoint and demonstrate the value of reaching and engaging the next generation of fans.

1:30 PM-2:00 PM

ARIA, Level 1, Joshua 9

Headliner Conversation

A one-on-one interview with a senior executive leader or top creative personality.

2:00 PM-2:40 PM

LVCC, West Level 2, W218

Pink Pineapples & Pitless Cherries: Gene-Editing & The Future Farm

A warming climate is an existential danger to many crops. An examination of how gene-editing & new forms of plant-breeding will save our food and feed us in the future.

2:00 PM-2:40 PM

Venetian, Level 4, Marcello 4404

Health AI in 2030

What will health AI look like in five years? Experts debate how the use of AI will revolutionize health care.    

2:00 PM-2:40 PM

LVCC, West Level 2, W219

From Data to Dollars with AI-Driven Personalization 

Leverage machines to unlock dynamic, personalized people messaging. Unleash AI’s tech power to convert prospects and ignite brand advocacy!

2:00 PM-2:40 PM

LVCC, North Level 2, N261

Health, Wellness, and AI

Discover how AI is revolutionizing healthcare and wellness, from personalized treatments to advanced diagnostics, shaping a healthier future.

2:00 PM-2:40 PM

Venetian, Level 4, Lando 4302

Putting AI to Work at Retail

Industry experts will discuss cutting-edge AI applications that will transform the retail industry and provide advice on how to begin your AI journey. 

2:00 PM-2:40 PM

LVCC, North Level 2, N257

The Green Dream: How Sustainable VC went from Ethos to Opportunity

Top investors share how sustainable investments have created a green future - anchored in growth, returns and a brighter future.

2:00 PM-2:40 PM

LVCC, West Main Lobby, CTA Stage

Women in Tech Interview

Join us for a fireside chat with women at the top of the tech industry as they share their journeys to the top and how they have tackled their biggest challenges.

2:00 PM-2:40 PM

ARIA, Level 1, Joshua 8

How AI is Being Used By The Most Effective Sponsors In The World

Successful brands are moving from outfield signage to one-to-one consumer connections that are powered by AI. Learn what’s working and what’s coming next.

2:00 PM-3:00 PM

Venetian, Level 5, Palazzo Ballroom

Accenture Keynote

Accenture Chair and CEO Julie Sweet will share her vision of how data, AI and new ways of working will transform lives and solve global challenges.

2:15 PM-2:45 PM

LVCC, Grand Lobby, CES Creator Space

Growing Your Channel and Business

Discover the strategies successful creators use to expand their channels and build thriving businesses. Learn how to effectively create content and leverage social media to engage audiences and drive growth.

2:20 PM-3:20 PM

LVCC, North Level 2, N258

America's Fintech Future: Is the U.S. Ready to Be a Global Powerhouse?

What fintech policies and innovations do we need to position America as a powerhouse leading the world in financial technology and digital finance. 

2:45 PM-3:30 PM

ARIA, Level 1, Joshua 9

Breakthrough Tech Trends – What Will Stick?

Media and entertainment leaders weigh in on what they are excited about now.

3:00 PM-3:40 PM

LVCC, West Level 2, W218

Robot Farm 2050: A Look at Robotics & The Future of Farming

This session examines farm bots' transition from automated weeding and plowing to newer uses like swarm harvesting, drone pollination & multi-crop harvesting.

3:00 PM-3:40 PM

Venetian, Level 4, Marcello 4404

Beyond the Bottom Line: Driving Quality and Value in Healthcare

The healthcare industry is moving toward value-based care. Explore strategies for improving patient outcomes and promoting quality management.  

3:00 PM-3:40 PM

LVCC, West Level 2, W219

Soldering a Marketing Circuit Board: Componentry Decisions 

An AI-powered singular Cloud or Best-of-Breed solutions? Thought leaders recommend stacks that deliver personalized omnichannel experiences. 

3:00 PM-3:40 PM

LVCC, North Level 2, N261

The Future of Entertainment

Explore how AI is transforming the entertainment industry, from content creation to personalized experiences, redefining how we engage and enjoy media.

3:00 PM-3:40 PM

Venetian, Level 4, Lando 4302

Shopping in the Immersive/Metaverse: Are We There Yet?

A seamless blend of physical and digital experiences is creating a new dynamic for a new generation of consumers. 

3:00 PM-3:40 PM

LVCC, North Level 2, N257

King of Your Hill: Your Home is the Nexus for a Sustainable Future

Beyond solar roofs and electric cars, explore the latest innovations and approaches helping homeowners save money, simplify their lives, and create a green future.

3:00 PM-3:40 PM

LVCC, West Main Lobby, CTA Stage

Rethinking Work: Shaping the Future of the Modern Workforce

Explore how personalized work experiences, leadership, and emerging tech are redefining the modern workforce.

3:00 PM-3:40 PM

ARIA, Level 2, Mariposa 5

XR Extreme Reach: The Future of Representation: Technology Meets Humanity in Advertising

Discover how real-time AI metrics help brands measure and boost authentic representation in ads, driving trust, audience resonance, and greater marketing ROI.

3:00 PM-3:40 PM

ARIA, Level 1, Joshua 8

Quantifying the Impact of Sports Sponsorships on Fan Behavior

Explore how cutting-edge data analytics and measurement tools are transforming the way brands assess fan engagement, sponsorship ROI, and overall impact.

3:40 PM-4:40 PM

LVCC, North Level 2, N258

Trade in 2024: Will the World Fracture or Reglobalize

How will the next U.S. Administration's approach to trade policy and negotiations benefit or imperil the consumer technology industry? 

4:00 PM-4:40 PM

LVCC, West Level 2, W218

Soil Tech: Regenerative Farming & New Soil Technologies 

Exploring new regenerative tools and soil technologies that are helping farms avoid the dangers of mono-crops and factory farming. 

4:00 PM-4:40 PM

Venetian, Level 4, Marcello 4404

The Future of Funding: Investment Trends Shaping Tomorrow's Care

As 2025 begins, this panel will reflect on the digital health funding and exit trends that shaped 2024, and what to anticipate in the year ahead. 

4:00 PM-4:40 PM

LVCC, West Level 2, W219

Data Gold or Ethical Minefield. Mind Your Next Step

Discover how to personalize messaging across screens without compromising and navigating the fine line between personalization and privacy! 

4:00 PM-4:40 PM

LVCC, North Level 2, N261

The AI Assistant and the CX Revolution

Discover how AI assistants are transforming customer experience, driving personalized interactions, and revolutionizing the way businesses connect with customers.

4:00 PM-4:40 PM

Venetian, Level 4, Lando 4302

Shoppable Video

Social Commerce is poised to drive $90.5b in revenue this year in the US alone. So why not let video make shopping entertaining and frictionless? 

4:00 PM-4:40 PM

ARIA, Level 1, Joshua 8

AI integration and the Impact on Sports

Generative AI has the opportunity to reshape sports broadcasting. Learn how industry leaders are leveraging AI to transform the sports industry. 

4:00 PM-6:00 PM

ARIA, Level 2, Mariposa 5

TikTok: Trends to Business Transformation: Be What Happens Next on TikTok

Start the year inspired and ready to win. Discover TikTok trends and solutions to keep your brand relevant while putting growth on repeat.

4:30 PM-6:30 PM

Wynn, , Innovation For All Hospitality Suite

LGBTQ+ & Allies Reception, Hosted by CTA and LGBT Tech

LGBTQ+ & Allies Meetup convenes industry titans to celebrate LGBTQ+ contributions to the tech industry.

9:00 AM-9:40 AM

LVCC, West Level 2, W219

Automotive Cybersecurity Revs Up

Cybersecurity in auto is a growing concern. Learn how to protect your connected car as you would your home, your phone or beyond.  

9:00 AM-9:40 AM

LVCC, North Level 2, N257

Safe Money: Venture Leaders Leading the Way in Cybersecurity

Investors and founders are hyper-focused on what’s happening in cybersecurity. Hear what they see regarding growth and the tech fueling innovation. 

9:00 AM-9:40 AM

Venetian, Level 4, Marcello 4404

Next Gen Wearable Tech: Shaping the Future

Explore the latest in wearable technology, and the ways these innovations are helping providers improve care and empowering consumers to take control of their health. 

9:00 AM-9:40 AM

Venetian, Level 4, Lando 4302

FoodGPT: How To Build an AI-Powered Food Company

We will explore how generative AI and other technologies are transforming how food companies create products and feed us.

9:00 AM-9:40 AM

Venetian, Level 4, Lando 4304

Wearables: Transforming Lives and Upping Your Fitness Gains

On your wrist, on your eyes, on your fingers, in your ears, and on your clothes, wearables are hard at work keeping you organized, healthy and fit. 

9:00 AM-9:40 AM

LVCC, West Level 2, W218

Quantum is Here: Computing Advancements and Tangible Applications

Learn from industry leaders how quantum computing has emerged from the laboratories as a powerful tool that is now transforming key sectors and disciplines.

9:00 AM-9:40 AM

ARIA, Level 2, Mariposa 5

AI & Creativity: Navigating the New Frontier in Advertising

Examine how AI is being used to shape innovative marketing strategies while challenging and enhancing the human touch.

9:00 AM-9:40 AM

LVCC, North Level 2, N261

The Energy Infrastructure of the Future

Explore the infrastructure challenges of connecting renewable energy to the grid. What are the resource gaps and how are companies are tackling critical demands?

9:00 AM-10:00 AM

LVCC, North Level 2, N258

What's AI Got to Do with It? Views from the FTC & Industry

What is the public policy landscape for AI, and what are the consequences for the AI ecosystem and U.S. competitiveness?   

9:00 AM-12:00 PM

LVCC, South Level 2, S223

WEF Breakfast Meeting

World Electronic Forum (WEF) Breakfast and bi-annual meeting. This event is open to all WEF members and global tech associations interested in joining WEF.

9:00 AM-6:00 PM

Venetian Expo, Level 2, Halls A-D, Level 2, Halls A-D, Booth #54123

AgeTech Collaborative from AARP

Meet innovative startups, be inspired by panels with CEOs and longevity experts, demo groundbreaking tech and immerse yourself in novel experiences. Learn more. (link to https://ces.agetechcollaborative.org/)

10:00 AM-10:25 AM

Venetian, Level 4, Marcello 4404

Advancing Women’s Health: Innovations, Challenges, and Solutions

Explore the latest innovations in women's health, addressing unique challenges, cutting-edge solutions, and the future of personalized care for women worldwide. 

10:00 AM-10:40 AM

LVCC, West Level 2, W219

How Has AI Impacted Auto? In Every Possible Way.

From manufacturing efficiencies to customer experience and safety, AI has impacted the automotive industry. Here's how AI will continue to influence the auto landscape. 

10:00 AM-10:40 AM

LVCC, North Level 2, N257

Securing the IoT: What is the Lay of the Land?

The threat of cyber-attacks is growing exponentially and securing all three layers of the IoT stack – not just devices, but also networks and platforms – is paramount. 

10:00 AM-10:40 AM

Venetian, Level 4, Lando 4302

Dinner, Presented by Rosie The Robot & The Star Trek Food Replicator

A look at innovations being built for the kitchen of the future, including 3D food printing, food replicators, bioreactors, food robotics, and more.

10:00 AM-10:40 AM

Venetian, Level 4, Lando 4304

Raising AI Kids Responsibly

A new generation of kids are being brought up with AI technologies as a part of their lives. How does this affect their learning, entertainment and socialization? 

10:00 AM-10:40 AM

LVCC, West Level 2, W218

Global Industry Challenge: Celebrating International Year of Quantum

Participants hosted in global clusters representing key sectors and technologies will collaborate and compete to develop solutions for specific use cases in six industries.

10:00 AM-10:40 AM

LVCC, West Level 2, W232

Revolutionizing Customer Engagement

Delve into the future of marketing and advertising where immersive, tech-enabled experiences are reshaping creativity and fostering deeper brand-to-consumer connections.

10:00 AM-10:40 AM

ARIA, Level 2, Mariposa 5

Adapting to Change: Demographic Shifts in Advertising Strategy

Discover how demographic shifts are reshaping advertising strategies. Explore new approaches to engage diverse audiences and connect meaningfully with evolving consumer needs.

10:00 AM-10:40 AM

LVCC, North Level 2, N261

Navigating the Energy Transition

From investing in long-term sustainability targets to current power demands, tech leaders discuss how they are meeting the energy transition needs.

10:00 AM-1:00 PM

CTA Women in Tech Brunch, Hosted by CTA, FQ, and BGV

Join us as we celebrate the outstanding accomplishments and contributions from women throughout the tech industry. Location TBA.

10:20 AM-11:20 AM

LVCC, North Level 2, N258

AI and Fair Use Showdown: Who Owns the Future of Innovation?

What are the legal boundaries being set, the implications on IP and creativity, and the profound impact these decisions have on innovation across industries? 

10:25 AM-10:50 AM

Venetian, Level 4, Marcello 4404

Tech in Regenerative Medicine

Discover cutting-edge technologies that are revolutionizing regenerative medicine and their transformative impact on healthcare. 

11:00 AM-11:30 AM

Venetian Expo, Level 1, Hall G, Startup Stage

Patient Safety Technology Challenge Grand Awards

The Patient Safety Technology Challenge Grand Awards come to CES 2025. Watch 6 finalists from a pool of 700 pitch their tech-enabled patient safety in hopes of winning.

11:00 AM-11:40 AM

LVCC, West Level 2, W219

What’s Next in Vehicle Tech

Hear from auto leaders on how the use of AI, AR and beyond is pushing forward innovation in car manufacturing, capabilities and consumer experiences. 

11:00 AM-11:40 AM

LVCC, North Level 2, N257

U.S. Cyber Trust Mark: Getting Ready for Certification

The U.S. Cyber Trust Mark cybersecurity certification for consumer connected devices is rolling out now. Hear experts discuss the expected requirements and processes. 

11:00 AM-11:40 AM

Venetian, Level 4, Marcello 4404

Health at Home: Where Health Meets Smart Living

Discover how smart living technologies are transforming healthcare at home, enhancing wellness, remote monitoring and personalized care for a healthier future. 

11:00 AM-11:40 AM

Venetian, Level 4, Lando 4302

The Future of Personalized Nutrition in the Era of Ozempic

The food and pharmaceutical worlds are clashing as new GLP-1 drugs reshape how we eat. We'll examine how personalized nutrition will evolve in the era of Ozempic.

11:00 AM-11:40 AM

Venetian, Level 4, Lando 4304

A Globetrotters Guide to Tech

The travel industry has learned to harness technology to make consumers feel like the world is their oyster. Hear about the tech that opens new vistas. 

11:00 AM-11:40 AM

LVCC, West Level 2, W218

Quantum is Now: Unprecedented Improvement in Precision and Sensitivity

Learn about real devices that far surpass classical sensors, opening new frontiers in medical imaging and diagnostics, environmental monitoring, manufacturing, and GPS.

11:00 AM-11:40 AM

ARIA, Level 2, Mariposa 5

Personalizing Advertising: Leveraging Data and Analytics

Learn how advertisers can harness data and analytics to create personalized campaigns. Discover strategies to tailor messages and improve customer engagement effectively.

11:00 AM-11:40 AM

LVCC, North Level 2, N261

The Key to Powering a Sustainable AI Revolution, presented by Arm

AI is potentially the most important technology of our lifetime, but it hangs in jeopardy, thanks to an existential power crisis threatening rapid generational progress.

11:45 AM-12:15 PM

LVCC, Grand Lobby, CES Creator Space

Measuring Success in the Creator Economy

Discover why measuring creator performance is essential in the creator economy and learn how the creators’ impact often surpasses that of traditional advertising.

1:00 PM-1:40 PM

LVCC, North Level 2, N261

Embracing AI: Revolutionizing the Future of Work

AI is transforming the future of work, from boosting efficiency, driving innovation, and redefining roles. Learn strategies to thrive in this evolving landscape.

1:00 PM-1:40 PM

LVCC, North Level 2, N257

The Cybersecurity Talent Gap

Cybersecurity is growing, but the talent pool isn't. How do we bridge the gap? Hear from leaders training, cultivating and developing the next generation of cyber talent. 

1:00 PM-1:40 PM

Venetian, Level 4, Marcello 4404

Tech on the Frontlines: Adapting Tech for Healthcare

Learn how technologies from other industries are being adapted for healthcare, driving innovation for frontline workers. 

1:00 PM-1:40 PM

Venetian, Level 4, Lando 4302

Bleep Boop Bake: Welcome to The Food Robot Revolution

A session analyzing how robotics and automation are changing food production, food service, and hospitality.

1:00 PM-1:40 PM

Venetian, Level 4, Lando 4304

Tech and the Insightful Life

What you can measure makes you stronger, smarter, and healthier. These new technologies provide actionable insights into your life. 

1:00 PM-1:40 PM

LVCC, West Level 2, W219

Transforming Commercial Mobility: AI-Driven Autonomous Solutions

Learn how autonomous solutions, led by advances in AI, are increasing safety and efficiency in construction, manufacturing and trucking.

1:00 PM-1:40 PM

LVCC, West Level 2, W218

The Future of Immersive TV

Learn about the latest in television technology including screen technologies, audio enhancements and AI processing that will transform the home entertainment experience.

1:00 PM-2:00 PM

LVCC, North Level 2, N258

Autonomous Vehicle Olympics and the Rules of the Game

How are autonomous and electric vehicles reshaping urban and rural mobility, accessibility, safety and the future of transportation? 

1:40 PM-2:10 PM

Venetian Expo, Level 1, Hall G, Startup Stage

U.S. Army xTech Live Pitch Competition

The US Army invites small & medium businesses to the xTech Live pitch competition at CES 2025. Showcase your innovations and pitch directly to the Department of Defense.

2:00 PM-2:40 PM

LVCC, North Level 2, N261

AI vs AI: Fighting Deepfakes, Disinformation and Misinformation

What are the best ways to fight AI-generated deepfakes and misinformation? With detection and authentication via AI. Who will win in the battle of AI vs AI? 

2:00 PM-2:40 PM

LVCC, West Level 2, W219

Trends in Electric Car Consumption: Who, What, Where

EV sales and adoption are dominated by China and the Nordic region. How and why and what does this tell us about the future of EV on a global scale? 

2:00 PM-2:40 PM

LVCC, North Level 2, N257

Do You Need a Chief Cybersecurity Officer?

Insights on how small and medium-sized businesses can protect their supply chain, data, and customers against increasing cyber threats. 

2:00 PM-2:40 PM

Venetian, Level 4, Marcello 4404

Future Health Workforce

As the healthcare workforce experiences long-lasting shortages, discover how the industry is using new skills, technologies and strategies to meet future demands. 

2:00 PM-2:40 PM

Venetian, Level 4, Lando 4302

Grocery Store 2050: The Future of Food Shopping

How delivery, AI-powered checkout, restocking robots, personalization, and more change how we shop for food.

2:00 PM-2:40 PM

LVCC, West Level 2, W218

How AI is Changing Consumer Behavior

Consumers are engaging differently with their devices and AI is a huge driver in this shift. How can tech companies keep up through data capture and new products? 

2:00 PM-2:40 PM

LVCC, West Level 2, W232

Challenges & Solutions in the Energy Transition

Emerging technologies both drive and address the challenges of the energy transition, shaping a sustainable future while overcoming technical and scalability barriers.

2:15 PM-2:45 PM

LVCC, Grand Lobby, CES Creator Space

Keeping Sane: Mental Health in the Creator Economy

In today's digital landscape, creators face unique mental health challenges. Discover strategies for maintaining well-being, fostering resilience and finding balance.

2:20 PM-3:20 PM

LVCC, North Level 2, N258

Global Perspectives on Innovation Policy

Innovation knows no borders. Join international diplomats and policy leaders as they explore the opportunities and challenges of scaling innovation globally.

3:00 PM-3:30 PM

LVCC, Grand Lobby, CES Creator Space

Monetizing Your Creative Journey

Forge valuable partnerships and leverage your unique voice to enhance brand visibility, build sustainable income streams and drive engagement in today’s dynamic market.

3:00 PM-3:40 PM

LVCC, North Level 2, N261

Predictive AI: Transforming Customer Service and Business

Unlock predictive AI's potential in business. From customer experiences to operations, learn how this tech is revolutionizing industries. 

3:00 PM-3:40 PM

LVCC, West Level 2, W219

Autonomous Vehicles: The Future is Finally Here

The latest on integrating AVs into communities, building trust with consumers, and using new AI strategies to fine-tune AV technology. 

3:00 PM-3:40 PM

LVCC, North Level 2, N257

Data Collection, Privacy and Why You Should Care

As more personal data finds its way out through data leaks, learn what is really happening with your information and what individuals can do to protect themselves. 

3:00 PM-3:40 PM

Venetian, Level 4, Marcello 4404

Digital Therapeutics: The New Frontier

Uncover the rise of digital therapeutics, exploring how technology-driven treatments are transforming healthcare, improving patient outcomes, and redefining medicine. 

3:00 PM-3:40 PM

Venetian, Level 4, Lando 4302

Bugs, Gene-Editing, & Lab-Grown Meat: A Peek at The Future of Food

The world's population is growing, and we need new solutions to feed 10 billion people by 2050. This session will explore everything from lab-grown meat to edible bugs.

3:00 PM-3:40 PM

LVCC, West Level 2, W218

AI in Hollywood – The Tech Behind the Hype

Hear from industry leaders across tech and content platforms on which AI innovations will affect the future of media. 

3:00 PM-3:40 PM

Venetian Expo, Level 1, Hall G, Startup Stage

The Future of Women & Diverse-Led Funds

Dive into the evolving landscape of women and diverse-led funds, uncovering bold strategies, unique challenges, and untapped opportunities shaping the future of investing.

3:00 PM-3:40 PM

LVCC, West Level 2, W232

Revolutionizing Luxury: Sustainability and Innovation in Fashion

Explore how an expressive luxury brand is innovating for sustainability and adapting to Gen Z's evolving values through a powerful strategic collaboration, while catalyzing fashion's climate response.

3:40 PM-4:40 PM

LVCC, North Level 2, N258

What it Takes to Be an International Innovation Leader

Discover insights from international policy experts & diplomats on what it takes for countries to lead in innovation, with insights from CTA’s new Innovation Scorecard.

4:00 PM-4:40 PM

LVCC, North Level 2, N261

AI for Dummies: How to Get Started

Welcome to AI 101! An overview of ways you're already using AI as well as practical use cases for new AI technology. From chatbots to robot vacuums, we got you covered. 

4:00 PM-4:40 PM

LVCC, West Level 2, W219

The Road Ahead: Software Defined Vehicles

Remote services, hotspots, sophisticated navigation - the connection between us and our cars only grows deeper. What's next for consumers? 

4:00 PM-4:40 PM

LVCC, North Level 2, N257

Data Breach Protection and Prevention

Hear how top companies are preventing data leaks and, in the worst cases, recovering, investigating and restoring data to protect consumers. 

4:00 PM-4:40 PM

Venetian, Level 4, Marcello 4404

The Rise of Personalized Medicine: Genomics and Beyond

Personalized medicine has enormous potential. Experts will discuss advancements in genomics and the future of personalized care.

4:00 PM-4:40 PM

Venetian, Level 4, Lando 4302

The Future of Restaurants: How Technology is Changing the Way We Dine

A conversation on how restaurants are leveraging technology to adjust to rapid change and reimagine how to do business in the era of AI, automation, and personalization.

4:00 PM-4:40 PM

LVCC, West Level 2, W218

AI in Hollywood – Applied AI: The Good, The Bad, and The Unknown

Technologists and Creators share their experiences on the real-life applications of AI tech that has changed the way we think about IP, development and production. 

4:00 PM-4:40 PM

Venetian Expo, Level 1, Hall G, Startup Stage

Maximizing Conference Success: Funding and Partnerships for Startups, with Black Girl Ventures

Discover how startups can leverage conference attendance to secure funding, build partnerships, and accelerate growth with insights from entrepreneurs and leaders.

4:00 PM-4:40 PM

LVCC, West Level 2, W232

Game Changers: Transforming the Live Venue Experience

Discover the technologies revolutionizing live events, enhancing engagement, and creating a seamless and immersive fan experience.

5:30 PM-7:30 PM

Wynn, , Innovation For All Hospitality Suite

Celebrating Black and Brown Tech Leaders, Hosted by CTA, BGV, & BTC

This event brings together Black and Brown Founders, tech leaders, entrepreneurs, and allies. Hosted by CTA, Black Girl Ventures, and The Black Tech Collective.

8:00 AM-5:00 PM

Venetian Expo, Level 1, Room 101

Shark Tank Open Call

Shark Tank is seeking Entrepreneurs! Show your best business or products. Open call with casting team, get a wristband to secure your spot!

10:00 AM-4:00 PM

Venetian Expo, Level 2, Halls A-D, Level 2, Halls A-D, Booth #54123

AgeTech Collaborative from AARP

Meet innovative startups, be inspired by panels with CEOs and longevity experts, demo groundbreaking tech and immerse yourself in novel experiences. <a href="https://ces.agetechcollaborative.org/">Learn more.</a>