Augmented and Virtual Reality

CES is the only place to see the latest and greatest virtual and augmented reality. See how brand marketers, content producers, sports technologists and health care professionals are using AR/VR to create immersive experiences.

How XR Will Change the World


Immersion at Scale: How XR Will Change the World

A trio of technologies promise to redefine our reality over the next several years by delivering experiences that merge the physical and digital worlds. Welcome to the world of XR tech, a code name describing the intersection of augmented reality (AR), virtual reality (VR) and mixed reality (MR).

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CES Success Story


Startup Black Box VR came out of CES with months of development work, a concrete business roadmap and industry buzz.

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The latest on Virtual Reality & Augmented Reality

Beyond Gaming: XR Gets Down to Business

XR, which encompasses augmented, mixed and/or virtual realities, will bring data into three dimensions and unlock the next computing platform, creating tremendous opportunities for businesses and consumers. Gain insight from CTA's research on the most compelling B2B use cases for AR, VR and more.

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