Augmented and Virtual Reality

CES is the only place to see the latest and greatest virtual and augmented reality. See how brand marketers, content producers, sports technologists and healthcare professionals are using AR/VR to create immersive experiences.

VR Gains Momentum, with an Eye Toward 5G and 8K

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VR Gains Momentum, with an Eye Toward 5G and 8K

While the entertainment industry has been using virtual reality (VR) as inspiration for plotlines, consumers are bringing VR into their homes and getting a taste of what is possible with immersive entertainment. The excitement surrounding VR is building as new headsets, software and applications hit the market.

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The latest on Virtual Reality & Augmented Reality

AR/VR: Separating Innovation from Science Fiction

VR quickly pivoted beyond gaming and entertainment pursuits to find altogether new use cases in the commercial and industrial sector—think brand-marketing, engineering and education.

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