Augmented and Virtual Reality

See the latest innovations in virtual reality and augmented reality and discover how immersive experiences are being used across industries, from health care to agriculture and manufacturing to retail.

January 9

Gary's Book Club: Crafting Stories for Virtual Reality


LVCC, Grand Lobby, GL-5

January 9

Imagining the Future with Emerging Tech


Venetian, Level 4, Lando 4302

January 8

Beauty Tech 360: AI and AR Personalized Solution


LVCC, North Hall, N253



LVCC, South Hall 1 - 21839



LVCC, South Hall 1 - 21645

dear architect


Sands, Hall G - 52629



LVCC, South Hall 1 - 21839

Key Locations

AR/VR & Gaming

Discover where digital information and the real world collide and experience the future of immersive entertainment. Through specially designed hardware and software full of cameras, sensors, algorithms and more, your perception of reality can be instantaneously altered in context with your environment. Experience the latest in gaming and immersive virtual reality. See the latest in head-mounted displays; haptics; eye, head and motion tracking; 360 video; directional sound; and software.


LVCC, South Hall 1

Distance From:
  • ARIA
    2.8 mi.
  • Sands Expo
    1.4 mi.
  • Mandalay Bay
    6.1 mi.
Immersive Media Evolves To Win The Fluid Fan


Immersive Media Evolves To Win The Fluid Fan

The Sports Innovation Lab will highlight how fluid fans participate, create, and spectate in the new age of sports. See the latest best practices in virtual reality, machine learning, and social viewing technology shaping the future of sport.

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Latest on Augmented & Virtual Reality

The Next Generation Olympics

For each Olympics, brands, tech companies, and host cities put on the most exciting games complete with drones, VR, cashless payments, and more. Join sports leaders as they describe the innovative ways the Olympics become more sustainable and thrive.

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Speaker Spotlight

Joanna Popper

Joanna Popper is a Hollywood and Silicon Valley media executive. She is HP’s Global Head of Virtual Reality for Location Based Entertainment. Joanna developed a TV show partnership with NBC and Singularity University for a TV series on technology and innovation.

See this speaker at:

AR/VR/XR Everywhere: Live Events, Arcades and Theme Parks

10:15-11:15 AM January 6

ARIA, Level 3, Juniper 4