Sports Technology

Discover how technology is changing the business of sports through enhancing athletic performance, smart arenas, esports and next-generation sponsorships.

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Soap Operas, Superheroes and Sports Media’s Story-Driven Future


Soap Operas, Superheroes and Sports Media’s Story-Driven Future

At CES 2020, a chief executive spoke to me about showing fans a never-ending soap opera. An analytics director talked about the audience’s connection to heroes. And two talk show hosts explained their philosophy of putting personal stories in a positive light.

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As the global event for technology innovation, CES provides the perfect arena for sports technology advancements. Discover the digital, wearable and simulator technologies that help fitness enthusiasts workout and train like professional athletes.


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CES Success Story


Startup Black Box VR came out of CES with months of development work, a concrete business roadmap and industry buzz.

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The latest on Sports Technology

Bet on It: How DraftKings Is Expanding Sports Consumption

The authorized sports betting operator of the NBA, DraftKings, speaks about the nuances of sports betting and how it has allowed new fans to engage with sports.

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