Josh Walker 

Good afternoon, everybody. Welcome back to the sport stage at CES. We have been talking about eSports in gaming all day and we have a very special session for you a fireside chat, which is really going to explore one of the things we've been talking about and it's really been the topic most of the conversations here, which is authenticity matters when brands and gamers and influencers get together so we have a fireside chat with the original influencer she was an influencer even before influencers were thing. So please welcome Aundrea Robbins Rosenbaum down I told you I'd mess it up. And Dabier, they're going to have a conversation about how there's an authentic relationship between influencers and brands got welcome to the stage Have a seat. Oh, you guys staging something? Is there something? We can do a selfie? You guys have been streaming backstage and stuff. Alright, welcome to stage guys. Thank you.

 
Aundrea Rosenbaum 

Hi, everybody. Thank you guys so much. Whoa today I know right? Right really quick there.

 
Dabier Snell 

How y'all doing today? First of all, Are y'all good? All right, cool.

 
Aundrea Rosenbaum 

I love it. I love it. So first, this is a fireside chat right? This is not a panel. So I want to make sure that we keep this to be completely engaging. If you guys have questions I do plan on having time at the end because this is about getting you guys the information that you want to hear. As I said, my name is Andre Rosenbaum, I work at Dell and Alienware. I head up the PR team for gaming side there and I have both my bosses in the audience so make sure you say hi nice things, but Dabier is the influence of ours part of our Alienware hi program. And so I want to quick take a quick poll. How many people out there are here representing brands? We see some hands over here was a

 
Aundrea Rosenbaum 

couple of hands up. Yeah, how many of you guys are here as self proclaimed influencers content creators professional gamers awesome. So what we want to do is we really want to take this conversation and we just heard about how brands are engaging with other partners, other tech brands, but we actually want to double click on that, and see how brands are engaging with influencers. And then even more importantly, how influencers want to engage with brands. So Dabier, I mean, he listed a bunch of things on what you're doing. So can you tell us a little bit more about who you are?

 
Dabier Snell 

Um, well, I'm a lot of things. I'm an actor, I do music. I'm a rapper, I stream on Twitch, doing content on YouTube. So we're content creator, I skate, been skating since I was like 11 12 years old. So I've like skated, like X Games before I've done like, like big tournaments. So I've had like, a lot of, I've done a lot of things. I continuously do things. I don't know why they just I just want to do it and I make it happen. And streaming was something that I kind of was like, I want to see where it goes. I had no idea What it would become I started streaming on my PlayStation. And about a year into it. This is like where no one was watching me at all. I was like, Hey guys, How y'all doing? Like, let's get into it about to place them. No one was watching me at all. And my sister bought me a PC and a kind of really started everything. And then I invested in myself in my brand, and in my product of what I was using, and ever since then, and I just didn't stop.

 
Aundrea Rosenbaum 

So you bring up a great point, right? You child actor even doing some of that still you're rapping, you're skateboarding, all of that, and then gaming. You figured out what your brand is, how did you then go and pitch that to other brands mean these major companies companies like Dell, and Alienware, who have really identified and know their morals and values? How did you figure out who you wanted to work with?

 
Dabier Snell 

Honestly, that took time for me for me it's so time because I knew I didn't just want to go to a brand and go Hey, sponsor me. Like it was like No, I like I have to reel myself back in Figure out what I want to do. What are my goals? What do I want to make happen? Where do I see myself in five years, and then make it happen? It's not like, you know, oh, it's just one of those things. I'm just like, hey, like, I'm doing this, I'm doing that. It's like, No, I have a plan. I'm making it happen. This is the progress we've made so far. And with your help, we can possibly do even more. So when I had an opportunity to even sit down with you guys, it wasn't like a Hey, so here's a dinner and let's chat and talk and it wasn't even like that. It was like a party at E three. I had a friend of mine a mutual friend that got me in I started to talk to everybody. Mind you, the I was talking to a lot of the influencers there and it was right next to the kitchen where all the food was coming out. So I was kind of doing like a little little spying like trying to get the food out getting getting the first dub Dibs early. And I talked to the PR the marketing and everyone else just Just cuz I'm a social individual, and I caught I have you and Ray and I had a long conversation with Ray, not knowing who he was. He was just there at the party. And he's like, I think he would be a fantastic fit for Alienware Dell in terms of their Alienware hive and what they're doing with content creators. Like it's awesome. Like, that's great. Come to find out he's like one of the heads and I was like, oh, then they started to come together and then maybe two weeks later, I was in an ad. I emailed him he emailed me back and he was like, I think he would be fit like for Alienware. Let's make it happened.

 
Aundrea Rosenbaum 

Yeah, so you bring it to cope good points for all you brand people out there. Apparently food is very important. So make sure you have that at all of your events. But also you don't ever know who you're talking to. Right? Especially in this world of Esports. We have 14 year old pro players out there we have people who are you know, like my 10 year old daughter's out there streaming and she goes I was talking to another person I found out has multi millions of followers. And so you know know who you're talking to

 
Dabier Snell 

that our brain is lol, kid right there, right? Definitely one of the up and coming ones for sure.

 
Aundrea Rosenbaum 

For sure. So then how do you figure out you have your brand you met us or any of the people that you work with? How do you figure out how to get those creative juices going? I know that, you know, not everything always aligns all the time, right? We have our KPIs and goals you have yours. How do you handle that? Or how would you ask brands to handle that?

 
Dabier Snell 

Well, for me, as an actor, I was used to the engagement of hearing No, I was used to the rejections of know like when I wanted when I was auditioning and I didn't get a role for something that I really wanted. So I was used to just you know, hearing that no getting back up doing it again, let's keep it moving. Like at the end of the day, I'm I'm still going to be continuing on with my goal regardless to you know, whomever I'm talking to Mac might not be necessarily interested in what I'm doing. That's okay. But I know that there's somebody that That will fit in what I want to do. And I guess the more that I started to put that together, the easier it became for me to just talk to everybody and go, Hey, like, this is what I'm doing this is what's happening. And I didn't get a lot of people that are interested in that are still interested now. It's just all about time and patience. So I feel like with any content creator, and then any brand, it's all about patience, patience, not only with the content creator themselves, because they're still learning, they're still figuring out what they want to do, how they want to do it, and you know, may break boundaries too. But then on the other side, the content creator also has to realize that, you know, even though the brands have a whole bunch of money and all this stuff, that's not what it should be about. It should be about the relationship that you're working with, you know, whomever you're you're talking to the most at the brand, develop those relationships and grind and grow because at the end of the day, it's better to have longevity with a brand rather than a paycheck. Like a one year thing,

 
Aundrea Rosenbaum 

that is a great call out I think at Dell you know, gaming is definitely a big part of the company. But we're we're multifaceted company. We have data servers, clouds, we have a whole enterprise side of things. And the influencer program isn't just sitting in the gaming community. And one of the things that I think we've seen success and it's really that authenticity. And to your point, I will we call them internally, like up and comers, finding those people. It's not just in we're on sports stage, it's not just after they win the Super Bowl, do we think that they're relevant? And do we want them to come out and pay the money to all of a sudden go talk about our brand, we actually look at the people who are up and coming the people who are universities that are go hustling and getting to all the esports tournaments, or, you know, these new data scientists that are engineers that are out there that are trying all these new things, but maybe haven't hit it yet. And bringing them into the program. Right. So is that something that you think is really important, even on the gaming side is working with people that are really one authentic? But to and I guess the million dollar question in this is does necessarily Twitter following or social following matter when it comes to being an influence? And

 
Dabier Snell 

no, because I'm right here and I have maybe under 50,000 followers on my Twitter, I have 50,000 total views on my twitch I have like 3000 followers, I average 15 to 30 viewers and I'm sitting here as a keynote speaker at CES. Like, what is life like? This isn't a normality? I'm not a ninja who has a large following. I'm not a T foo, who has a whole bunch of clout. I'm just me. ambush king who loves games, who acts who does all types of things in the entertainment industry, and hopefully can create an audience that will not only support me, but then I can also support them back because I know what that's like to want a PC or want a graphics cards, upgrade your upgrade your stream and like might not be able to afford it. I understand what that's like to live Maybe not have the time to stream because of work or because you know of whatever is happening in life, whether it's family, whether it's friends. So it takes time. But I look at myself and I don't want to be that person to go, you don't need a large following or a huge amount of clout to not necessarily even become relevant. I think just because relevancy comes and goes like a roller coaster. If you look at any film, or any person in films, people have their highs where they're, you know, it's PR, they're at the red carpet events, everything's hot, they got a number one movie in the world. And then there's the time where it dies off like the box office, they've had their box office, now it's time to rest. They look at other scrapes, and then they work back up to the height of the cloud. So I feel like there's so many people trying to stay up there, but don't realize that it's actually good to come back down and rest and kind of look at everything. Okay, let's switch it up a little bit. Let's do something different.

 
Aundrea Rosenbaum 

Yeah. And you talk a lot about the longevity of relationships. And I know that that's definitely important to us. And you talk about highs and lows, getting into some of the things that obviously, as they talked about on the panel before, it's okay to go out and try things. It's okay to fail, right? As an influence different, right? As an influencer, and you can see this alliance and the sports industry is a great place to talk about this now is where athletes may say something or may not say something and get criticized for and then you see brands all of a sudden dropping them very quickly. They're not maintaining that relationship. How is it that on your side, you know, and that holds true? On the other way around? There's times that brands get, you know, put their foot in their mouth and they mess up. Right? So how is it that you work with that and I know you have a lot of partnerships, how do you go through those things? How do you explain yourself if you are working with a brand and vice versa?

 
Dabier Snell 

I think that kind of falls in the like from what I was saying earlier patients, having the patience to understand that maybe not everybody knows everything. Not only with the brand because the brands are learning to, there's people right now that I'm having conversations with that's interested in getting into sports that have no idea about this world. But then there's people who are gamers who want to get into the sport space that has no idea about it, but they might be fluent in another space, whether it's music, or it's, you know, you know, whether it's PR or its distribution or so everybody is kind of different. So, I think there's definitely a matter of patience for each person, especially newer people that are coming on newer streamers who are making a name for themselves, and learning about how to do disengage their mind like in the middle of a heated battle, like, you know, in a video game and being able to still talk the chat at the same time. That's something that I'm still learning, like with myself on streaming, but I thank God that my streamers understood that my stream and my chat understands that you're learning you're growing and we appreciate the fact that you are learning from these little mistakes like here and there, oh, you're doing something that I'm glad that my stream also kind of holds me accountable for certain things too because that always keeps me humble too. And I have a team like management team I got, you know, close friends and family, you know. So one of my biggest things is staying humble. Just stay humble. Focus on yourself. And also don't be afraid to think about other people to think about what their mindset is going into certain situations and just kind of just read the room a little bit, read the room, see what's going on.

 
Aundrea Rosenbaum 

You know, that brings up a great point for all of the brands that are out there our communities are what make us right that's that's our bread and butter to everything. You have a strong community you have a strong fan base, and that's all that a brand could ask for. How do you handle the in betweens, you know, getting it and my objective from Dellen, Alienware and getting my messages across without looking insensitive or without looking an authentic to your community because I know that they don't always align Right, right. Like you said it could be an athlete and be interested in music. How do you think handle those balances?

 
Dabier Snell 

Well, I can kind of put it in the same way as like any YouTuber who does reviews for stuff can kind of see it being honest is what all brands should have, to where their content creators are honest enough to go, Hey, you know, these are things that you guys should work on in terms of, you know, whether it's your product, whether it's the marketing, whether it's because everybody's input is, you know, needs to be held to somewhat of a higher standard. But it depends on how the how you take it. So how you give it and how you take it. You know, you got to be able to be humble enough to understand that but also at the same time, brands appreciate someone who's being honest, like hey, I love what you guys have, I appreciate your product. Here are things that I think that might improve that I think you guys might love that I think other people would also see to that, you know they might love and brands appreciate that honesty when you give them honesty, rather than just saying yes, I love it. I love it all the time. Um, that makes you different from the next person who's going to be saying that over and over again, rather than you coming in and saying, I love what you have. And I think there's some things you guys can tweak here and there like we can kind of get in depth with it and whatnot, and they're gonna be like, Alright, cool. Let's see, let's see what your input is, you know,

 
Aundrea Rosenbaum 

no, I so talking to the influencers that are out here. I'm fortunate enough to be part of a company who is definitely open minded and, and how we go into our marketing we work with our influence. It's been amazing. So I'm really fortunate, but I have talked to a lot of influencers who have said there are creative differences. When you go out how do you handle those? I'm not sure if you've come across any personally but how do you handle those in or what's your advice to influencers? Who do find that, you know, Crossroads when they're working with a brand and there is a creative difference between your message and there's,

 
Dabier Snell 

um, I think goes back to being honest, being honest and not just fully accepting. You know what they have, but then also not just being like, No, I'm Not gonna listen to what you're saying either I think there needs to be a level of communication there where maybe if it doesn't work out, maybe it's not for the brand or it's not for the or it's not for the concentrator, that's fine because there's always something that will come up, somebody else will want to work with you and someone else will want to hear your inputs or someone else want to see what your you know, your what your next projects are, and they want to help enhance it or or, or do better. So, what I've learned from my brand manager is not all, not all money is good money. And not all. Not all advice is good advice. So you have to kind of weed weed out what's good and what's bad, stay true to yourself, but at the same time, understand that brands do have to have some form of level of professionalism. So I think like for example with our relationship, you guys know my past I've worked with Disney like movie surfers I've done like lighting on The CW. So I have that I have that balance of marketing and professionalism from like a TV and brand standpoint. But then as a streamer, it's like a whole different ballgame. Because like Twitter and Twitch and chat is like a totally different vibe from like, anything you can ever see from any other comments section in the world. So, you know, it's definitely that balance of knowing like, okay, maybe this isn't for me, and that's fine. But there's always something that will eventually come up that might fit you perfectly. And you might be like, so let's did it. Like, let's do it, like, no hesitations. Let's get it going. But not everything is for everyone and it's okay to let that go. Don't burn bridges. But it's okay to be like, maybe this isn't for me.

 
Aundrea Rosenbaum 

Well, and I think in we've learned this even within our relationship, that even within a company in a partnership, it's okay to say no to certain things that may not fit. So what do you like best as an influence? Or is it when a brand comes to you with here's what I want ABCD and the Or is it when like, Hey, I like you, I want to work with you. This is kind of the genre and what I'm trying to think let's partner what's easiest or what's best for you.

 
Dabier Snell 

I kind of like the let's work, and just kind of see where it goes. Because then the creativity flourishes like crazy. I'm a very creative individual, I think outside the box, I, immediately I start thinking of ideas like Yo, what can we do? Who can we hire, to enhance the quality of like, what I want to do and what I want to showcase if you guys want me to showcase something, let's do it to the best of our abilities with as much or as little as budget as possible. That's fine. Like let's figure out what we can do. I am well reverse in the ABCD as well, because that also you have to be you have to be able to do both. Yeah, like as a brand as a content creator. You do have to be able to handle both because not every brand is going to be okay with everything but then not every brand is going to be strict with everything. So you do have to understand and know that you do have to work both sides of the room because the one person would I'll say Alienware might be very open to go, Hey, like, we want to work with you, let's do something, let's see where it goes. And then somebody else might be like, hey, so we kind of stick to a certain budget a certain schedule, ABC, D, and C, and then just kind of be like, okay, I can still work. Let's see what we can do and how we can put it all together. So you definitely have to be versatile. But at the same time, it's always better to, especially if you're the creative individual, like myself, who thinks outside the box and is not afraid to do something that's like crazy or cool or, or captures a moment that you might not have captured from another brand, that openness to go Hey, let's see, like kind of where things go. I love that.

 
Aundrea Rosenbaum 

Yeah. And, well, we're about halfway through someone and bring up a couple of those tablets.

 
Dabier Snell 

Know this timer right here. It sounds kind of cool because now I'm like looking around like okay, just give me a little bit time little tick tock my head.

 
Aundrea Rosenbaum 

Here. It's stressing me out because it keeps ticking down. Don't press the red button. Great. I know it's a very big and red. But kind of going back to like this taboo topic. You were talking about investments and pricing. You know, a lot of brands out there like cool, they're unpopular. Let's give them X amount go tweet this, will you, right? Or they come and they say, Hey, I don't want to offer you anything. But if you want to do this, I know we know different relationships happen with different brands, but it's your job. This is your livelihood being an influencer? And we have a I would say like a policy. I don't know if I would call it a policy, but just more of an idea of that. We pay influencers for their time, not their opinion. Right. And that's really big again, on the authenticity side, where do you find success in that? Is there ever a time that it's okay to say, Hey, here's X amount of money, go say this, or is that really like no, you know, how do you work with the investment, monetary side of things with influence?

 
Dabier Snell 

I would love to come back in a year and see if this answer changes. I would love to see like just how like, like because I'm still learning like little things. I love to see it to you. From now like if my answer take like, Well, you know, you know, last year I said this let's I'll reiterate that no Um, so I think right now, um, like I said not all brand if not all brands fit your vibe of what you're doing like I said it's okay to kind of let that go. That's fine. I think if you necessarily need the money that's that's okay too. But at the same time know that the people that are watching you are also seeing an understanding your brand and what you're doing and what you want to do and they want to see the vision unfold. They want to see it grow. People have seen growth. People love seeing a timeline of seeing somebody grow get better learning as an individual. The quality is what people love seeing that timeline. I love going on YouTube and seeing like timelines of like, like their most recent video to like a six month ago one year video. I love seeing that past of their growth. So, I think back to your question, um, I think what's important is not being afraid to say no, because not every brand fits your face value. Not every brand fits your brand. And that's okay. Um, and also at the same time, it's like don't be afraid to take risk either. You know, it might be something that is completely unorthodox. If it fits you in some way Don't be afraid to try it like okay, let me it's a little weird. I would rock it but I don't know if my fan base might like agree with me like I don't know. If you strongly believe in if you strongly believe in that brand if you strongly believe in the people that are working for it, then don't be afraid to pull the trigger go let's do it.

 
Aundrea Rosenbaum 

I think that's beautiful. We had lunch before we came up here today and one of the things is that pizza

 
Dabier Snell 

was fire I'm just lately

 
Aundrea Rosenbaum 

and but you know, I won't give my age but one of the things when I was starting as a gamer, it was not very popular. No, I'm you know, get off Gaming go outside, they focused on books, you're never going to make it as a gamer. And now one of the things that I was very fortunate as my parents, my dad was always saying, Do what you love and the money will come. And I think that that was some of the best advice that I've been given right, build it, and they will come. And I love seeing that within our influencers now, today, because there is a lot of pressures and social norms and norm there are pressures from brands and things to be a certain way. But you were telling me at lunch about how you've really stay true, and it's taking you longer to get there. Yeah, but because you stay true. Your following is loyal. You know, the people that you work with are right on and they are coming,

 
Dabier Snell 

right. It takes time. But at the same time, like I know, development of anything takes time. Lucas Films wasn't made in a year. Google wasn't made in six months. Like that took a lot of time and a lot of development. Not only way The brand itself but the person who was also doing the brand new, like Steve Jobs didn't do that. And then you know, two months like no over wasn't made yesterday like it. Like it took time for the development. So if you think in that way, know that your time is going to come when everybody has eyes on you. And people are like Yo, I, I'm glad to see you finally made it you truly deserve it you've been working for so long. Perfect example, scape of tarkoff is one of the biggest games right now on on stream thessaly, one of the biggest content creators on escape from tarkoff right now had a viewership of like, I think what I was hearing was he had about 10,000 to about 25 25,000. At the time, that was still a big viewership. But because of the drops, he's escalate, it's like 50 to 60,000 viewers a stream. So that took me years to get to a point where you know, oh, I have something. It's going to take time but I have something very children We're cool guy. But when he's in the game, he's crazy. Like he's really dope. Same with a ninja who took 1215 years, who just to stay true to himself. But that's a time Now eventually he did change up. But he learned he learned about what brands wanted, he learned. And that's, and that's his side of it aside is, you know, still being true to themselves but not understanding that, you know, maybe I need to clean it up a little bit, maybe I need to not curse as much maybe I need to, maybe I can do like, you know, half a clean stream and then maybe we can do after dark then the after dark streamers started to kind of create, so everybody's different in terms of how they create their brand. But then at the same time, how they interact with other people. Everybody's different. So for me, I've always been the type to be honest with every brand, and just go like, Hey, I'm a very energetic individual. I'm very fun. I'm very outgoing. And I think outside the box, we're not afraid to do so I'm not afraid to do something cool and not do some crazy. Let's have Some fun, let's really see what this content what we can create can, you know can can show for other people. Let's see what can happen. And like I said, My viewership isn't huge yet, but I have had those few rates from like people who have seen my quality who has seen what I can do like I have a blooper on my stream. Like I don't I curse, but I have a blooper. I think it's funny. And people think that it's funny on my streams that watch it. So nowadays, it's like Lee Lee leaves when I curse people on my streamer used to it. So when I when I curse and the Bleep doesn't happen. I was like, wait a minute, what? Where the Bleep go like, they're, they're used to it now. So, like I said, it kind of goes back to when you're treating yourself. When you're figuring out yourself. It's okay to grow. You're supposed to grow when you make it as a multi billionaire you're supposed to grow from where you was 100,000 air when you're a 10,000 era you're supposed to learn from when you you know you're supposed to learn and because more people are going to want to approach you more people are going to want to teach you how to not only keep your money but save your money, but also, you know, invest in other people and other things. And I think it's beautiful to, you know, see twitch kind of flourish, but also seeing the competition between Twitch and mixer right now. I love it. I love this little mixer and Twitch battle. And now Facebook's getting into the scene now. And it's really starting to kind of bring this hype of like, Whoa, like this is a lot of fuel in the fire right now. You know, just everyone to be their best. It's cool. It's cool. It's really putting a fire under people right now. I think it's cool.

 
Aundrea Rosenbaum 

And you talked about you know, you being different acting and you talked about ninja and having to change things up. You know, taking that a step further. We work a lot with people I forget if it was grace or Sarah on the panel before talked about how there's over 67% of people identify or claim that they game and so there's more gamers out there the non gamers out there. Finally the majority

 
Dabier Snell 

my family Games my parents game see like to this day they're the ones that actually got me on Call of Duty. Maybe I don't

 
Aundrea Rosenbaum 

know if my dad games yet but

 
Dabier Snell 

me years ago before like, like because I was at the time I was very big into racing so I had a Sega Dreamcast if anybody knows Sega, Nintendo 64 family recenter Sega Genesis like I see, I see, you know what it's like, I played those games for a long time and Starfox 64 double Oh, seven golden. I like the classics that like, you can never like you can go back to those games. You'd be like, Yo, I love those games. So I was really deep into Gran Turismo, and I was all big racing head. Like one of my best friends the movie chicane, like, that's how I ended up being friends with him. I've known him since kindergarten. And like our big thing was we loved racing. We'd loved cars. That was our big thing. My dad showed me Call of Duty he was playing story mode. And he he bought almost all the cards. He had all the cards like that was his one game like he'll slaughter everybody. And then I was like, let me let me get in. Let me have some fun because I don't usually do the FPS shirt. I was I was strictly a racing type of guy. I loved it. I hooked up my ethernet cord. I was like, see what this online things about? I never looked back one day and I was like, oh, like four hours later. It's four in the morning. I'm deep in it, like figured out all the math and I was in it. I never looked back. So it's the I evolved from there.

 
Aundrea Rosenbaum 

So as we've evolved, I think, is it okay for brands? Or I guess would it be your advice even to brands that want to come talk to you that it's okay to go after people that not necessarily are the professional gamer? Right? That's something we're sitting there. We're Alienware like okay, who are the big gamers out there? Is it okay to go after the EDM? Would you want brands who may be part of a energy drink or something like that that aren't necessarily tied directly to what you do to come after you

 
Dabier Snell 

and let's like answer that question to what is a professional streamer? To be honest, Ninja summit one G. lyric Dr. disrespects four totally different below. Largely known streamers, but every person is different in their stream in their brand everybody's a little different lyric doesn't really have like a facecam but he's still super popular plays games that is very popular but sometimes he plays stuff that maybe isn't really popping someone g you know used to play for nine then he was like I'm over it played see the thieves and in he just skyrocketed to another world doctor disrespect I mean we all know the doc I mean the doc is I mean six foot eight manly steel of God like the guy is just like amazing. Like you can't not talking about how amazing the doc is. But that's him. That's his brand. Everybody is a little bit different. There's no such title as a professional. Because everybody's different. There's no there's no default in in being a professional. You're either a streamer or you're not. And they're streamers their streamers their content creators. They're amazing content creators there entertaining cause content creators, the reason why people come back and donate to them and sub to them because they appreciate those long hours that they're taking to be able to go and watch their watch your stuff and go like, Yo, I love your content. So in terms of professional, I feel like it's like, what is the professional? That

 
Aundrea Rosenbaum 

is a great point. You know, we had a panel at South by Southwest, and we had Jordan Fisher, who is a Broadway star, right. He's somebody who's known for his acting and the singing, but he's also a great streamer. He works a lot with Dr. Lupo and Dr. Lupo and you know, we work a lot with them. So I think it's good for brands to tap into that. So speaking of you know, Broadway actors, EDM management, right? I know, right? I was, I was gonna get there. And brands are afraid to work with people or shouldn't say are afraid. There's always that fine line, right? You have a lot of people who have managers do I go to the manager and talk to the manager. Do it Go to the influencer directly. Is it appropriate? Is it not? What is your advice? Because you have a manager like what's your advice to brands,

 
Dabier Snell 

I have like a couple different managers I got a management in terms of my, my acting, so like TV, commercial, theatrical. And then I have a management for like my brands and stuff. When it comes to my brands, RJ, RJ Thorp, that took time for me to like, that took time for me to learn to let go and understand that he's amazing at his job, and that he respects not only what I want to do, but he also respects the fact that like, there is so much more to be had. I've taught I've learned so much from him in terms of development and growing up myself. Then now it's like, I feel like I'm like, there's times I do business and then I'm like, I got you in my head. I know exactly which handle again, what you want me to say. So like I said, for me, I think when it comes to any content creator, you have to really trust your brand management, not to let things go overboard not to let that person lose, or or cross or burn any bridges. You have to really fully trust your brand manager to let him work. And when I was working with you guys and having this discussion, I was a little hesitant, but I had worked with him for so long and other things that it was like, why am I hesitant at this point? And I just was like, hey, RJ, here's here's their contact. Let's have a discussion. Let's sit down. And after that, I was like, I'll never be as good of you again, because we always

 
Aundrea Rosenbaum 

had a very organic, never been contracts all that's always uncomfortable

 
Dabier Snell 

in those situations and it's understandable when you do like a brand and talking to people and it's always that uncomfortableness, when money starts to be a situation it's always uncomfortable, regardless to where you want. I want 100,000 that whole discussion still kind of leaves you like I don't want to lose this opportunity over money if I if I can. But at the same time, there is a time where you do have to be compensated for Your work and what you're doing. So, you know, trust in your brand management trust in who's managing you, if you don't have that trust, it might be smart to move on. But if you don't have trust in your brand manager, is he really your brand at me? Or she? Or is he or she, I'm your, your, your brand manager or just at manager in general, you have to be able to trust that person.

 
Aundrea Rosenbaum 

Well, this bright red light continues to look at me. And I do want to give the audience time to ask questions. And so I just have two final questions and we'll break them up.

 
Dabier Snell 

But I would love to keep it short because I've been talking a lot.

 
Aundrea Rosenbaum 

All right, that's fine. That's why they're here. But I do want to find out one What is your if you had to give advice, what is your advice to brands like just in general. And then same thing as we have saw, we have influencers in the audience also and also on the live stream. I've had people blowing me up on my notes, but I forgot to turn off my notifications. So they're blowing me up. And so the influence of Are pinging me right now? What's your advice to them? So what's your advice to brands working with influencers, and then what you're in for in your advice to influencers when they work with

 
Dabier Snell 

brands, my advice influences is don't be afraid of rejection. But then also stand out. Don't be afraid to do some different. Think outside the box. But also know that Be patient, your time, your spotlight is going to show up. It depends on how long you want it to be. It could be 10 years, it could be five minutes. But trust in yourself trusting yourself knowing that when your time comes, you're going to flourish. But also understand that you have to learn within that time to learn develop. Take the time to look back at your videos and see what I did wrong. What can I improve in? Don't be afraid to do that. Don't be afraid to correct yourself. It's fine to make mistakes, learn from them. That's why we're literally here. on this planet is to learn and adapt and grow. Like I still am learning adapting right now, while I'm streaming like I still am learning, and my chat knows that to ask for brands, um, you know, accept people with open arms, see, see what their passions are and what they want to do see what their future is. Because sometimes their future in terms of what they're talking about is really going to set some, some someone apart from somebody else, like being able to go like Yo, my plan is I want to have the streaming office and I want to make you know, I want to make content where I have a stream team, I want to be able to do this I'm gonna be able to do that somebody who can have like more than three different goals. That's somebody I think you should pay attention to. Then 10 instead of somebody was like, I know a few people like my main goal is to be partner. That's it. Like that's it just go partner. Like you got to think outside of that. Being me being partner is a is a dream. Yes. I'm Gonna make that happen but that's literally like a quarter of the rest of the pie in terms of what I want to do like that's just a little bit being partner is a big dream but it doesn't mean anything if you don't have an incredible viewership and incredible chat incredible fan base that is enjoying your content it is loving what you're doing, you know, I'll take I'll take my same amount of viewers over 1000 viewers that don't know who the heck I am any day of the week I'll take some I'll take my few people that from James who constantly comes to my stream tomorrow show who's like always correcting me on my on my grammar like like when I'm doing little mistakes like like little things like that and and Peter who's like this big bubble of country and he's but he's fantastic and and to deaconess army whose army vet who like always gets in my head but he shows me love and it's like, I'd rather have these great amazing people that support me and but at the same time, I can support this too, you know?

 
Aundrea Rosenbaum 

Yeah, with great power comes great responsibility. And I think that's true. When brands and influencers really find something that clicks and it's not afraid to go beyond the boundaries, right? It's not just about being a hardware company or a software company. It's about empowering female gamers, as we talked about in the panel before. It's about, you know, Dell takes big on sustainability. And it's about being more responsible and working with those to make, you know, one aware of it just pure awareness.

 
Josh Walker 

But she had a princess dragon and Princess space, making it Yeah.

 

Aundrea Rosenbaum 

And then but then to utilizing the resources that we have as brands to be able to go and enable these people who are making it aware and give them the platform to do so giving them the technology and the support and the resources to do so. Well, we are at our last five minutes, and I see a lot of faces out there. Does anybody have any questions for Dhabi? Oh, look at this out of his seats,

 
Dabier Snell 

wow. One was gonna ask some questions. I'll be honest with you.

 
Dabier Snell 

How are you doing Steve?

 
Aundrea Rosenbaum 

He says my friend, I know that people on the livestream please

 
Josh Walker 

come down. Right?

 
Aundrea Rosenbaum 

And I would repeat the question because I know that the live stream can't hear and so he was talking about Dabier and licensing his brand and what damir has done to license his brand and who he is.

 
Dabier Snell 

Oh, see this is usually when the brand manager comes in and kind of steps in it has a conversation. I'm still learning about licensing, but I do want Want to get more into it? Because, like I said, I'm a jack of all trades, but I'm still learning pieces of everything. So I do want to sit down with you and go, hey, let's talk about licensing. Let's figure out like, what's next on there? I didn't even think about license

 
Aundrea Rosenbaum 

probably. Yeah, that's fine.

 
Dabier Snell 

I wouldn't have even thought of licensing at that time. But I know that if when you grow growing, your team is bigger than just I need other streamers and I need money.

 
Aundrea Rosenbaum 

Like and you have your licensing your academia,

 
Dabier Snell 

and everything you need. You need people that will not only see your vision, but understand that like, you know, they respect what you want to do. So I'm still learning licensing. I'm still learning I'm still figuring that out. Let me have this discussion in a year and it's probably gonna be a lot stronger.

 
Aundrea Rosenbaum 

And then we'll go and he's gonna find you don't worry. Yes, sir.

 
Aundrea Rosenbaum 

So he was asking who in terms of what time he streams? Like? What are the learnings that you've had in the actual hours that you stream?

 
Dabier Snell 

Here's what I've learned about that. I'm still figuring this out. I love this question. I usually stream at night, and I'm in the wee hours. So I'll start from like, sometimes I'll start from like five to six. Sometimes I'll start a little earlier, like three to four, depending on what's going on. And I will get off to like six 7am in the morning. And usually I'll get viewers from Germany, Sweden, the UK, I'll get some Australian viewers. I'll get some. Is that purposeful?

 
Aundrea Rosenbaum 

Is that because they're like untapped markets?

 
Dabier Snell 

Or it's an untapped market? Because, you know, usually the viewership is pretty low at nights on the west coast, or at least in the USA, but then, you know, the other countries are thriving when we're sleep. So when I'm streaming, I'm getting people from like, all over the world. But then when I'm on during the day, I'll find some people from like California, I'll find some people who actually Middle courses a lot of people who are like night owls like myself, so I'll find people that are night owls that are from here that are from California from New York to Texas. But usually I find international viewers late night and then during the day I find viewers that a little bit more in the USA and in the in Canada, etc. Sounds like good

 
Aundrea Rosenbaum 

question was When does he see the most viewers at night or during the day

 
Dabier Snell 

probably at night right now, just because that's my schedule. I think if I switch it during the day, eventually that viewership also pick back up too. So I think it depends on your marketing, what you're pushing, but then also what you're doing too. So it really does depend.

 
Aundrea Rosenbaum 

Awesome. We have another question right here.

 
Dabier Snell 

Oh, Lord, here we go.

 
Aundrea Rosenbaum 

So to repeat his question for the live stream. He's saying he's as a reporter, he gets a lot of questions from parents, and about streaming. And it's not necessarily about the money in streaming, it's about the games that they're streaming, you know, is about streaming, what's popular and what's appropriate, all of that stuff. So it goes

 
Dabier Snell 

back to what I was saying about development. I'm developing my stream to where I want to be able to plug in my Nintendo 64 and go back to classic games. I've been wanting to do that for a long time. But that takes time because of wiring timing. My console is kind of dusty, so I gotta do some surgery on it before I really be able to play it again, because it's been a while. But, um, in terms of that, I would say don't be. Don't be afraid to do both. Excuse me. Don't be afraid to switch over play some games that especially if you're passionate about something that doesn't have a big viewership. Do it because somebody might go to that game. And then all of a sudden your viewership is growing because you're the only person that's streaming that game. And then more people will see you playing the game. And people will be like, yo, who is this guy? This is dope. What other games as a player only plays for night. Cool, and then your viewership will slowly grow. From there. I played for night, I fell into the let me play was popular. First I fell into it. I started to learn to play other games and not be afraid to do some different. I'll play some old school games like sonic, sonic the hedgehog, like the classic one where you know, the killer whale that collect kind of comes after him like that one to jet grind radio, like way back in the day, like I'll play those classic games because I enjoy them.

 
Aundrea Rosenbaum 

But don't be afraid to play both. And I know there are a lot more questions and we have gotten the big red light a couple of times. So I'm going to go ahead and wrap up. I want to thank CS not only for having us here, but for bringing eSports to the sports page or to the stage. Thank Dhabi air. I'm very fortunate work for Dell, and Alienware. Thank you I'm throw the opportunity to allow me to be here. Dhabi or myself will be down here in just a minute soon as we get a mic and we can answer I saw a bunch more questions. We'll answer them then.

 
Dabier Snell 

Thank you, everybody.

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