C Space at CES: A Full Schedule of Advertising, Marketing, Content and Entertainment
January 4, 2020
Technology is disrupting trends and creating new mediums and methods for marketers and advertisers. Meet some of the industry’s leading marketers to discuss the future of branding and entertainment.
Explore a potential CES 2020 schedule focused on advertising, marketing, content and entertainment, and add your favorites to your agenda.
Discover more C Space sessions on our full schedule.
Tuesday, January 7
C Space Storyteller: Technology Driving Brand Transformation
9:30-10:15 AM
ARIA, Level 2, Mariposa Stage
Meet the exciting CMOs integrating the latest tech innovations into work that is transforming their brands.
C Space Storyteller: AARP
1-1:30 PM
ARIA, Level 2, Mariposa Stage
Global aging is the greatest business opportunity of our lifetime. Yet people 50+ are under-represented in the development and marketing of new tech, leaving billions in potential revenue untouched. Rethink the 50+ market and enjoy major growth opportunities through 2050.
C Space Storyteller: WarnerMedia
1:45-2:15 PM
ARIA, Level 2, Mariposa Stage
Jeremy Legg, CTO, WarnerMedia and Andy Forssell, EVP & GM, WarnerMedia Direct-to-Consumer will share their experiences with building a streaming video platform in the ever-evolving media landscape.
Wednesday, January 8
C Space Storyteller: Creativity vs. Data
9:30-10:15 AM
ARIA, Level 2, Mariposa Stage
To achieve brand goals, companies are challenged to integrate both creativity and analytics in their strategies for success. Learn best practices from top marketing and brand executives as they address the alliance of creativity and data, and how to strike a balance between the two.
C Space Storyteller: P&G
10:30-11 AM
ARIA, Level 2, Mariposa Stage
What do consumers want? Brands that are good corporate citizens. As consumer expectations evolve, companies are building purpose strategies. P&G Chief Brand Officer Marc Pritchard shares how P&G is reinventing brands from being all about themselves to being a force for good and for growth.
C Space Storyteller: Pinterest and HP
11:15-11:45AM
ARIA, Level 2, Mariposa Stage
Despite endless opportunities to connect with others online, Millennials report feeling more lonely, isolated, and anxious than ever. These leaders will discuss how technology can — and must — help nurture a truly healthy and inspired life, both on and offline.
C Space Storyteller: Amazon Music
1-1:30 PM
ARIA, Level 2, Mariposa Stage
A New Era of Music: HD Streaming — Amazon Music’s North American head of label relations, Andre Stapleton, will be joined by 15-time Grammy Award-winning musician Alicia Keys and Grammy Award-winning mastering and mixing engineer Emily Lazar to discuss the importance of delivering music the ways artists recorded it via lossless audio on the newly launched Amazon Music HD. The panel will be moderated by brand partnerships specialist, content strategist, journalist, and founder of 1803 LLC, Andrew Hampp.
Thursday, January 9
C Space Storyteller: Edelman
9:30-10:15 AM
ARIA, Level 2, Mariposa Stage
In Brands We Trust: Do consumers today trust brands to do what is right with their products, their customers and their societal impact? Join a discussion with leading marketers about how brands can earn trust with an increasingly skeptical consumer base.
C Space Storyteller: Politics and the Media
2:30-3:15PM
ARIA, Level 2, Mariposa Stage
Should brands take a stance in the political debate? What effect does the increased use of technology play in building a brand position, message communication and audience engagement in the political debate? Hear a discussion on the intersection of marketing, tech and politics.
See the Latest Tech at C Space
Don’t miss the latest advertising, marketing, content and entertainment innovations on the CES show floor.
C Space Exhibits
ARIA
C Space at CES brings together the world's innovators, marketers and creatives all in one venue. Discover disruptive trends and how they are going to change the future of brand marketing and entertainment. Experience new technologies that change the way consumers behave.