From smart arenas and esports to enhancing athlete performances, CES has you covered on all things sports tech.

Explore a sports tech-focused CES 2020 schedule and add your favorites to your agenda.

Discover more sessions on our full schedule.

Tuesday, January 7

Tech Has Changed the Live Sports Experience

9:30-10:15 AM
ARIA, Level 3, Ironwood Stage

Technology has changed how we procure tickets, enter stadiums, purchase concessions, follow the action and more. From event marketing, PR and ticket-buying options to all aspects of the game-time and post-game experience, learn how technology has significantly enhanced the live sports experience.

NFL on the Digital Frontier

10:30-11:15 AM
ARIA, Level 3, Ironwood Stage

NFL’s chief information officer will share the innovative ways that the country's largest professional sports league is advancing both the game and the fan experience through digital technology, such as sensors, AI and machine learning.

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The Future of Sports Betting

1-1:45 PM
ARIA, Level 3, Ironwood Stage

The business of legalized sports betting in America is expanding rapidly, propelled by legislative moves and significant advances in consumer-facing technologies. Experts from the largest digital betting apps and services, major professional sports leagues and financial institutions will discuss this fast-changing, multi-billion dollar industry.

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The Next Generation Olympics

3-3:45 PM
ARIA, Level 3, Ironwood Stage

For each Olympics, global brands, technology companies, and host cities put on the most exciting games possible complete with drones, virtual reality, cashless payments, and world-class hospitality. Join sports leaders as they describe the innovative ways the Olympics become more sustainable and thrive.

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Wednesday, January 8

Esports and Technology: An Innovation Game-Changer

9:30-10:15 AM
ARIA, Level 3, Ironwood Stage

In the world of innovation, is technology positioned at the driving or receiving end of the $1 billion global esports industry? Hear the latest CTA research and industry experts discuss how esports enables advancements in gaming hardware, content and infrastructure, and explore its effect on the emergent technologies of 5G, artificial intelligence, and augmented and virtual reality.

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Sports and Esports: The Future of Fan Engagement

10:30-11:15 AM
ARIA, Level 3, Ironwood Stage

As the world of sports rapidly evolves, how do marketers keep up with the ever-changing behavior and habits of its fan base? Explore the rise of esports and its effect on younger audiences’ consumption of traditional sports.

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How Are Brands Engaging with Esports and Gaming?

1-1:45 PM
ARIA, Level 3, Ironwood Stage

Brands are benefiting from backing esports. In fact, research shows that 39% of brand exposure in esports broadcasts came from companies not related to gaming. Esports also offers direct access to a prime consumer group: 18- to 35-year-olds who may have already cut the cord to traditional TV. Hear how brands are successfully engaging customers through esports and gaming.

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Thursday, January 9        

The State of Sports Analytics

9:30-10:15 AM
ARIA, Level 3, Ironwood Stage

Sports franchises use big data to support roster decisions, improve player performance and optimize coaching decisions, but analytics also help identify new revenue streams and enhance the in-game fan experience.

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Technology that Will Revolutionize Sports

10:30-11:15 AM
ARIA, Level 3, Ironwood Stage

Cloud, artificial intelligence, 5G and XR are revolutionizing business opportunities in the sports industry. Explore the rising players in this game-changing market and what lies ahead for 2020.

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The Future of Streaming Sports

11:30 AM-12:30 PM
ARIA, Level 3, Ironwood Stage

Sports are perhaps the most critical piece in the future of live television. As long-term TV contracts expire and exclusive broadcast rights are up for bid, streamers are in a fierce competition to claim new territory.

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See the Latest Sports Tech Innovations

Don’t miss the latest sports tech innovations on the CES show floor.

Sports Tech Marketplace

ARIA, West Level 3

Discover the digital, wearable and simulator technologies that help fitness enthusiasts workout and train like professional athletes.

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Innovation Awards Showcase

Venetian, Venetian Ballroom

At the Innovation Awards Showcase, products honored in the CES Innovation Awards program — an annual competition recognizing outstanding design and engineering in consumer technology products — are on display. See the eight products honored in the Fitness & Sports category.

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All Sports Tech Exhibitors

More than 160 companies are exhibiting sports-related technologies at CES 2020.

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Explore the full CES schedule.