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GM Forges Path to Electric Vehicle Adoption

November 2, 2021

For 25 years, General Motors (GM) been racing to create affordable, long-range electric vehicles (EV). Utilizing CES® as a platform to display evolving technology, GM has steadily pushed the automotive industry toward electric vehicle adoption. And it isn't slowing down any time soon.  
 
Following her popular opening session at the all-digital CES 2021, GM Chairman and CEO Mary Barra returns to the CES keynote stage in 2022 to discuss the new generation of EVs set to inspire drivers and accelerate the transition to a net zero carbon future.

“At General Motors, our vision for the future is a world with zero crashes, zero emissions and zero congestion,” Barra said. “The key to unlock that vision is electrification. The electrification of global transportation can help reduce emissions and power the advanced systems and connectivity between vehicles and transportation infrastructure to help reduce congestion and crashes.”

The key to realizing this goal is swift adoption of EVs and electrification. For GM, this means placing an emphasis on creating vehicles and in-car services that can personalize the driving experience and meet consumer desires.


Rethinking Electric Vehicle Design

Recently GM announced that its already impressive line of all-electric vehicles would be growing with the addition of the all-new Chevrolet Silverado EV. This highly anticipated truck will be unveiled at CES 2022. 

Designed to offer more than 400 miles of drive time, GM’s newest EV is built on the same vehicle tech used in the GMC Hummer EV, Cadillac Lyriq and the Cadillac Celestiq — all of which first appeared at CES 2021. 

GM expects to increase the popularity of EVs by rethinking the look and feel to provide more flexibility in customizing what GM calls the personality of the vehicle. And the Chevrolet Silverado EV is no exception. The pickup will feature a variety of options, including a fixed-glass roof and four-wheel steering.

With modularity, function and style, GM aims to help every driver find an EV that fits their needs.


EVs Beyond the Road

“Electrification will be a catalyst for a range of new experiences, and that includes how autonomous vehicles will transform our daily experience,” Barra said.

Along with cars, GM expects that its vertical takeoff and landing drone concepts can revolutionize personal air travel and represent personal aerial luxury in the near future. But beyond transportation, Barra and her team see an opportunity where delivery and logistics contribute to an all-electric future that better meets evolving consumer expectations and lifestyles.

GM’s BrightDrop business is an example. BrightDrop is a connected ecosystem of smart products that can reduce vehicular and environmental impact while meeting growing delivery needs. Partnering with FedEx, the company seeks to increase safety and security of delivery while sending out more packages per day. Reliable logistics provided by solutions such as BrightDrop can help carriers ship vital items (e.g. COVID-19 vaccine doses) in a timely manner.

GM believes that this is an inflection point in history, and is the moment when the world can take the opportunity to transition to an all-electric future — one that better serves each driving consumer.


Discover the Technology Redefining the Automotive Industry

Seeking the latest in vehicle tech? Look no further than CES 2022. Here you will find hundreds of exhibitors driving the future of mobility. Register today to join us in Las Vegas, Jan 5-8, 2022.

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