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2025 Honoree Award

Gait Beauty Measurement System

Shiseido Co., Ltd.
  • 2025 Honoree in Beauty & Personal Care

"Gait" refers to the posture, stride and arm swing that a person has when walking, and it has a significant impact on the impression that one makes on others. This new experience we have created focuses on how one's gait can make a beautiful impression by visualizing the invisible impressions that we make. Based on the results, personalized recommendations can be provided to help people achieve their ideal gait. Maintaining a beautiful gait improves the beauty of one's movements and gestures while changing the body from the inside out, improving how one's face is perceived as well.

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