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2025 Honoree Award

SAMSUNG AI SCREEN

Samsung Electronics America, Inc.
  • 2025 Honoree in Artificial Intelligence
With its 2025 TVs, Samsung is introducing AI Screen—an adaptive and fully personalized way to interact with content.
The technology consists of AI Discovery, the first to use on-device multi-object detection models to identify people, places or products, in real time. Samsung AI provides details directly on-screen, helping you learn –who’s that actor? And, what shoes is he wearing?– without requiring other devices or online searches.
AI Screen also consists of AI Interpreter, the first on-device AI translator on TVs, eliminating language barriers in live broadcasts. It compares content language with your system language to instantly translate closed captions.
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