Conference Track

Digital Hollywood

From prime time TV to the streaming wars, it’s all playing on your smartphone; from podcasting at home and on the road to AR/VR/XR at theme parks, PCs and headsets; from media partnerships to influencer marketing, the industry leaders are all heading to the Digital Hollywood conference at CES! Get a front row seat for the event that’ll have everyone talking.

Price: $400

Monday, January 6

9:00 – 10:00 AM

Conference Session

AR/VR/XR: Top Technology and Entertainment Companies

LOCATION ARIA Level 3 Juniper 4

The AR/VR/XR industries might be understood as V/X on all Platforms: Social Media - Smartphone – Computing, TV/Movies and Live Experiences. From visual communications, advertising, news, retail data and vertical specialties to cinematic experiences, this is the world that surrounds us.

9:00 – 10:00 AM

Conference Session

Power of YouTube, Twitter, Instagram, Snapchat and Facebook

LOCATION ARIA Level 3 Juniper 1

Gen X/Y/Z live there 24/7. And older folks sort of do too. It’s controversial but represents the bottom line of marketing. It’s personal communication and it’s deep dive advertising. Social Media data is how most industries strategically evaluate their future.

10:15 – 11:15 AM

Conference Session

AR/VR/XR Everywhere: Live Events, Arcades and Theme Parks

LOCATION ARIA Level 3 Juniper 4

VR/AR/XR is the celebrated platform for the most sophisticated advertisers, entertainment and immersive marketing strategists. It’s about AR/XR in Times Square to larger than life immersive experiences in Theme Parks and Arcades. XR is the essential Hollywood tent-pole brand extension.

10:15 – 11:15 AM

Conference Session

Future of Brand Partnerships and Influencer Marketing

LOCATION ARIA Level 3 Juniper 1

In a world of social and 24/7 media, the relationship between consumer and brand has been forever altered. Star Power has been usurped by Influencer Marketing and brands are implementing all-media strategies integrating social and influencer content and advertising concepts.

11:30 – 12:30 PM

Conference Session

Transforming Contextual Advertising and Media

LOCATION ARIA Level 3 Juniper 1

Media and the information they deliver are increasingly contextual. Some refine messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is plowing ahead. It is a fascinating mix of analytics, content, media and advertising.

11:30 – 12:30 PM

Conference Session

Podcast Leadership: The Industry Visionaries

LOCATION ARIA Level 3 Juniper 4

Podcasting is a media sensation! There are over 750,000 active podcasts. Over 144 million Americans have listened. Sixteen Million subscribe to 6 shows per week. The advertising industry is on board. In this session, we have assembled the industry leadership.

1:00 – 2:00 PM

Conference Session

Future of TV: From Primetime to Multi-Platform Packages

LOCATION ARIA Level 3 Juniper 1

Viewership wars have arrived again. Somewhere between Netflix, Amazon, Streaming Apps and cable packages resides the future of what was once known as “Television”. Technology has teamed up with media, advertising and Hollywood. It’s going to be a bumpy ride!

1:00 – 2:00 PM

Conference Session

AR/VR/XR as a Branding Strategy

LOCATION ARIA Level 3 Juniper 4

The advertising and VR/AR/XR industry was a partnership waiting to happen. The immersive experience on all platforms, from smartphones to the vast array of major brand XR experiences may be the best relationship between brand and consumer ever devised.

2:15 – 3:15 PM

Conference Session

The Immersive Media Leadership Think Tank: AR/VR/XR

LOCATION ARIA Level 3 Juniper 4

The Immersive Experience expands as the boundaries of the technology platforms grow –Smartphone/Tablet, Computer, TV/Film/Games and Theme Park/Environments. The future is being invented in front of our eyes, ever changing and redefining communications, entertainment, social media and advertising.

2:15 – 3:15 PM

Conference Session

Internet TV and OTT: Programming Everywhere

LOCATION ARIA Level 3 Juniper 1

The proliferation of TV is pushing video to an unlimited audience and the Streaming Wars are on! The TV industry has merged into mega-conglomerates and invested billions in additional programming – the New Golden Age for TV programming and 24/7 viewing.

3:30 – 4:30 PM

Conference Session

The Augmented/Mixed Reality Experience

LOCATION ARIA Level 3 Juniper 4

Augmented and Mixed Reality experiences are not only exciting, they are finally profitable as well. In this session, we will explore case studies of success, from visual and photographic innovation and texting to how data is explored inside the XR universe.

3:30 – 4:30 PM

Conference Session

Podcasting in Hollywood: Leadership in the Industry

LOCATION ARIA Level 3 Juniper 1

Hollywood and traditional media are now producing podcasts. Hollywood celebrities announce “Podcast Projects” like feature films and every studio and TV Network has announced a Podcast division. Private Equity firms are flooding the market with cash. Podcast are now ShowBiz.

All CES conference sessions are seated on a first-come, first-served basis.
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