Conference Track

Future of TV is Now

The Future of TV is Now is a thought leadership series that convenes CEOs, CMOs, chief strategists, investment officers, and researchers to discuss market trends and industry opportunities surrounding television advertising. The series is held at global industry tentpole events including Cannes, Advertising Week, CES and more. Executive leadership from brands, agencies, and publishers have joined the conversations focused on creativity, data and measurement, personalization and ad technology, and more.

Tuesday, January 7

8:45 – 9:10 AM

Conference Session

The New Frontier of Television

LOCATION ARIA Level 3 Juniper 1

The television experience is shifting monumentally. Viewership is converging between linear and streaming, and more than 70% of U.S. households are connected TV users. This fireside chat will explore the massive opportunities brands have within the new connected TV frontier.

9:15 – 9:55 AM

Conference Session

Scaling Success in Connected TV

LOCATION ARIA Level 3 Juniper 1

As television continues to converge, it’s hard to ignore the triple-digit growth of connected TV (CTV) impressions—but how will this ultimately affect advertisers? Our panel of business leaders will share how advanced advertising experiences on CTV are driving innovation in creative, engagement and measurement.

10:00 – 10:40 AM

Conference Session

Decoding TV Measurement to Improve Consumer Experiences

LOCATION ARIA Level 3 Juniper 1

As the TV landscape evolves, advertisers must assemble the right tools to understand consumers. Learn insights into the overlap and incremental reach of OTT and linear TV, opportunities for measurement, and what greater TV measurement and transparency means for businesses.

10:45 – 11:10 AM

Conference Session

Rewriting the Brand Playbook for the Addressable Age

LOCATION ARIA Level 3 Juniper 1

Marketers must rewrite their marketing playbook for the consumer of today. Hear from Mastercard CMO & CCO Raja Rajamannar on the importance of taking brands to a multi-sensory level and how to forge meaningful and lasting connections with consumers.

11:15 – 11:50 AM

Conference Session

TV Is Essential to Omni-Channel Marketing

LOCATION ARIA Level 3 Juniper 1

As advertisers continue to refine and prioritize customer experiences, the ability to leverage data intelligently across TV, video, social, mobile and display becomes increasingly imperative to success. Hear from experts how to incorporate connected TV into strategies to deliver true omni-channel experiences.

11:55 – 12:15 PM

Conference Session

Planning For TV Convergence is the New Normal

LOCATION ARIA Level 3 Juniper 1

2020 is the year that the business of television will make a tectonic shift. As the move to streaming propels forward, there are massive implications on marketers as they plan, create their brand story, and measure. Be empowered and plan intelligently for TV convergence.

All CES conference sessions are seated on a first-come, first-served basis.
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