Sports and Esports: The Future of Fan Engagement

As the world of sports rapidly evolves, how do marketers keep up with the ever-changing behavior and habits of its fan base? Explore the rise of esports and its effect on younger audiences’ consumption of traditional sports.

Wednesday, January 8

10:30 – 11:15 AM

LOCATION ARIA Level 3 Ironwood Ballroom

All CES conference sessions are seated on a first-come, first-served basis.
WEB-IIS60