How Are Brands Engaging with Esports and Gaming?

Brands are benefiting from backing esports. In fact, research shows that 39% of brand exposure in esports broadcasts came from companies not related to gaming. Esports also offers direct access to a prime consumer group: 18- to 35-year-olds who may have already cut the cord to traditional TV. Hear how brands are successfully engaging customers through esports and gaming

Wednesday, January 8

1:00 – 1:45 PM

LOCATION ARIA Level 3 Ironwood Ballroom

All CES conference sessions are seated on a first-come, first-served basis.
WEB-IIS60