Conference Track

C Space Storytellers

Influencers and newsmakers share stories and case studies about the unique relationships between brands, entertainment and technology. Brand executives highlight best practices in leveraging new media platforms, agency evolution, diversity and inclusion, and creating a purpose-driven brand.

Tuesday, January 7

9:30 – 10:15 AM

Conference Session Live Stream

C Space Storyteller: Technology Driving Brand Transformation

LOCATION ARIA level 2 Mariposa Stage

Meet the exciting CMOs integrating the latest tech innovations into work that is transforming their brands.

10:30 – 11:00 AM

Conference Session Live Stream

C Space Storyteller: S4 Capital

LOCATION ARIA level 2 Mariposa Stage

True digital disruption requires decisive change management, and carries implications for organizational structure, data management, technology investments, and the creative process. S4 Capital will share how its approach has driven unprecedented results, and memorable and meaningful creative for top brands.

1:00 – 1:30 PM

Conference Session Live Stream

C Space Storyteller: AARP

LOCATION ARIA level 2 Mariposa Stage

Global aging is the greatest business opportunity of our lifetime. Yet people 50+ are under-represented in the development and marketing of new tech, leaving billions in potential revenue untouched. Rethink the 50+ market and enjoy major growth opportunities through 2050.

Wednesday, January 8

9:30 – 10:15 AM

Conference Session Live Stream

C Space Storyteller: Creativity vs. Data

LOCATION ARIA level 2 Mariposa Stage

To achieve brand goals, companies are challenged to integrate both creativity and analytics in their strategies for success. Learn best practices from top marketing and brand executives as they address the alliance of creativity and data, and how to strike a balance between the two.

10:30 – 11:00 AM

Conference Session Live Stream

C Space Storyteller: P&G

LOCATION ARIA level 2 Mariposa Stage

What do consumers want? Brands that are good corporate citizens. As consumer expectations evolve, companies are building purpose strategies. P&G Chief Brand Officer Marc Pritchard shares how P&G is reinventing brands from being all about themselves to being a force for good and for growth.

11:15 – 11:45 AM

Conference Session Live Stream

C Space Storyteller: Pinterest and HP

LOCATION ARIA level 2 Mariposa Stage

Despite endless opportunities to connect with others online, Millennials report feeling more lonely, isolated, and anxious than ever. These leaders will discuss how technology can—and must—help nurture a truly healthy and inspired life, both on and offline.

1:00 – 1:30 PM

Conference Session Live Stream

C Space Storyteller: Amazon Music

LOCATION ARIA level 2 Mariposa Stage

A New Era of Music: HD Streaming - Amazon Music’s North American head of label relations, Andre Stapleton, will lead a discussion speaking to the importance of delivering music the way artists recorded it via lossless audio on the newly launched Amazon Music HD.

2:30 – 3:15 PM

Conference Session Live Stream

C Space Storyteller: Technology Driving Agency Evolution

LOCATION ARIA level 2 Mariposa Stage

Technology's effect on media and communications has changed the agency landscape. To set the next trend, storytelling pros will discuss new ways to connect brands to their audiences through technology.

Thursday, January 9

9:30 – 10:15 AM

Conference Session Live Stream

C Space Storyteller: Edelman

LOCATION ARIA level 2 Mariposa Stage

In Brands We Trust: Do consumers today trust brands to do what is right with their products, their customers and their societal impact? Join a discussion with leading marketers about how brands can earn trust with an increasingly skeptical consumer base.

2:30 – 3:15 PM

Conference Session Live Stream

C Space Storyteller: Politics and the Media

LOCATION ARIA level 2 Mariposa Stage

Should brands take a stance in the political debate? What effect does the increased use of technology play in building a brand position, message communication and audience engagement in the political debate? Hear a discussion on the intersection of marketing, tech and politics.

All CES conference sessions are seated on a first-come, first-served basis.
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