Conference Track

CES Sports Zone

Everyone is getting in on the game with it comes to the cutting-edge evolution of sports technology. Visionaries, athletes, and industry experts will explore the landscape of sports innovation and the emerging trends in eSports, immersive media, next-generation sponsorship, smart venues, and the quantified athlete.

Tuesday, January 8

10:30 – 11:00 AM

Conference Session Live Stream

Research Presentation: Tracking Trends in Sports Technology

LOCATION ARIA Level 3 Primrose Ballroom 2-3

Looking at driving forces behind sports innovation, we’ve identified trends that span industries. Don’t miss sports technology insights in CES Sports Zone’s key trends: Quantified Athlete, Next-Generation Sponsorship, Smart Venue, Immersive Media, Fan Engagement and esports.

11:15 – 12:00 PM

Conference Session Live Stream

The 21st Century Athlete

LOCATION ARIA Level 3 Primrose Ballroom 2-3

Today’s athletes are “always on”, having to find time to manage their personal brand across multiple platforms while supporting brand campaigns of their sponsors. What is the secret formula for athletes and their brand partners to be a successful match?

1:15 – 2:00 PM

Conference Session Live Stream

New Sponsorship Partnerships Redesigning Fan Engagement

LOCATION ARIA Level 3 Primrose Ballroom 2-3

New hardware and technology is allowing teams and leagues to generate new revenue sources and drive higher fan engagement. Showing real examples, these panelists will walk us through how groundbreaking new partnerships are changing the sports marketing landscape.

2:00 – 2:45 PM

Conference Session Live Stream

The Connected Athlete: Building Better Athletes

LOCATION ARIA Level 3 Primrose Ballroom 2-3

Elite athletes have access to the best sports scientists, technology and coaches to measure their movement, track their performance data and guide their improvement. Learn how athletes and coaches are unlocking potential, and how sports technology innovators place athletic potential in reach of athletes at all levels.

3:00 – 3:45 PM

Conference Session Live Stream

The Smart Venue

LOCATION ARIA Level 3 Primrose Ballroom 2-3

The smart venue is paving the way for new partnerships, while revolutionizing the fan experience. Discover how sports and entertainment venues are using technology to engage with their audiences. From integrated stadiums to brand optimization and immersive experiences, this is just the beginning.

Wednesday, January 9

9:00 – 9:30 AM

Conference Session Live Stream

Research Presentation: Tracking Trends in Sports Technology

LOCATION ARIA Level 3 Primrose Ballroom 2-3

Looking at driving forces behind sports innovation, we’ve identified trends that span industries. Don’t miss sports technology insights in CES Sports Zone’s key trends: Quantified Athlete, Next-Generation Sponsorship, Smart Venue, Immersive Media, Fan Engagement and esports.

10:15 – 11:00 AM

Conference Session Live Stream

Immersive Media

LOCATION ARIA Level 3 Primrose Ballroom 2-3

Mixed reality and immersive media changing how we consume sports. Creating new ways for fans to interact and experience the game like never before, cutting-edge visionaries will address what’s here and what’s next.

11:15 – 12:00 PM

Conference Session Live Stream

The Technology of Sports and Fan Experiences

LOCATION ARIA Level 3 Primrose Ballroom 2-3

With more than 380 million fans worldwide, esports has emerged as the hot ticket. This session will discuss the forces driving explosive growth, content that resonates and how the industry is leveraging technology to meet fans on their turf.

1:00 – 1:30 PM

Conference Session Live Stream

The Next Era of Sports Media

LOCATION ARIA Level 3 Primrose Ballroom 2-3

Premium live sports remain dominant in driving fan engagement and attracting investments from media companies. In this keynote conversation, Turner President David Levy will discuss the competition for those passionate fans while looking ahead at the future of sports media.

All CES conference sessions are seated on a first-come, first-served basis.
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