CES Sports Zone Live Stream

The 21st Century Athlete

Today’s athletes are “always on”, having to find time to manage their personal brand across multiple platforms while supporting brand campaigns of their sponsors. What is the secret formula for athletes and their brand partners to be a successful match?

Tuesday, January 8

11:15 – 12:00 PM

LOCATION ARIA Level 3 Primrose Ballroom 2-3

All CES conference sessions are seated on a first-come, first-served basis.