Conference Track

CMO Insights

Chief marketing officers are doubling as tech experts, utilizing new platforms to engage and retain consumers and to raise their brand’s positions. CMOs of leading brands across multiple industries discuss the top platforms they plan to engage in 2019 and why.

Monday, January 7

1:00 – 2:00 PM

Conference Session Live Stream

Technology's Impact on Brand Strategy

LOCATION ARIA Level 3 Primrose Ballroom 2-3

The CMO Insights half-day kicks off with CMOs of leading brands across multiple industries explore technology’s impact on their marketing and brand strategies.

2:15 – 3:15 PM

Conference Session

Activision Blizzard Esports Leagues On Brand Partnerships

LOCATION ARIA Level 3 Primrose Ballroom 2-3

Overwatch and Call of Duty World are two of the most successful esports leagues in the world . CMO of Activision Blizzard Esports Leagues, Daniel Cherry, leads a discussion with top brand partners, discussing how global brand marketers are leveraging the rapidly growing esports space.

3:30 – 4:30 PM

Conference Session Live Stream

Future Focus: With Forbes’ Most Influential CMOs

LOCATION ARIA Level 3 Primrose Ballroom 2-3

Leaders from Forbes’ list of the World’s Most Influential CMOs join editor Jenny Rooney in conversation to explore growth priorities, game-changing technologies, engaging customers and building brands and businesses. They’ll discuss trends and the challenges keeping them up at night.

All CES conference sessions are seated on a first-come, first-served basis.
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