Conference Track

Digital Hollywood

Television is now a 24/7 phenomenon. AR/VR/MR technology is headed for smartphone and theme park greatness. Influencer marketing is re-branding the advertising industry. All this and more is served up at the ever-popular Digital Hollywood, led by the most influential players in the entertainment space. Get a front row seat for the event that'll have everyone talking!

Price: $400

Monday, January 7

9:00 – 10:00 AM

Conference Session

AR/VR/MR Think Tank: Top Technology and Entertainment Companies

LOCATION LVCC North Hall N258

The AR/VR/MR industries are now positioned as the next innovation to redefine the smartphone, mobile and computing industries. From visual communications, news, retail data and vertical specialties to immersive cinematic experiences, this is the next market positioned to take off.

9:00 – 10:00 AM

Conference Session

The Power of Influence: Accelerating Brand Value

LOCATION LVCC North Hall N253

Some influencers are specialists in food, beauty, travel, games or entertainment. And through social media, some have 10K followers, some 250,000 followers, and some might be superstars with millions. Welcome to the new world of media, brand marketing and advertising.

10:15 – 11:15 AM

Conference Session

Gaming: The Killer AR/VR/MR App

LOCATION LVCC North Hall N258

Games ARE the immersive market opportunity. The breakthrough of Pokemon Go, single player VR immersive experience, gaming platforms—from smartphone and console to the gaming arcade and room-scale VR—games are a dominant force of the future.

10:15 – 11:15 AM

Conference Session

The Future of Brand Partnerships and Influencer Marketing

LOCATION LVCC North Hall N253

In a world of social and 24/7 media, the relationship between consumer and brand has been forever altered. Star power has been usurped by influencer marketing. Major brands are implementing all-media strategies integrating social and influencer content and advertising concepts.

11:30 – 12:30 PM

Conference Session

VR/AR/MR Everywhere: Hospitality, Arcades and Theme Parks

LOCATION LVCC North Hall N258

VR/AR/MR is an explosive advertising, entertainment and immersive market representing tremendous commercial success. It’s about AR in the streets of your city to larger-than-life immersive experiences in theme parks and arcades. XR is the essential Hollywood tent-pole brand extension.

11:30 – 12:30 PM

Conference Session

Transforming Contextual Advertising and Media

LOCATION LVCC North Hall N253

Media and the information they deliver are increasingly contextual. Some refine messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is plowing ahead. It is a fascinating mix of analytics, content, media and advertising.

1:00 – 2:00 PM

Conference Session

AR/VR/MR as a Branding Strategy

LOCATION LVCC North Hall N258

The advertising and VR/AR/MR industry was a partnership waiting to happen. The immersive experience on all platforms— smartphones, tablets, headsets and the vast array of major brand XR experiences—may be the best relationship between brand and consumer ever devised.

1:00 – 2:00 PM

Conference Session

The Future of TV: From Primetime to Multi-Platforms

LOCATION LVCC North Hall N253

Television 3.0 is here. Somewhere between Netflix, Amazon, the Internet TV App, cable and viewer platforms resides the future of what was once known as television. How media, advertising and technology companies position themselves around "the set” is the question.

2:15 – 3:15 PM

Conference Session

The Immersive Media Leadership Think Tank: AR/VR/MR

LOCATION LVCC North Hall N258

The immersive experience expands as the boundaries of the technology platforms grow—smartphone/tablet, computer, TV/film/games and theme park environments. The future is being invented in front of our eyes, forever changing and redefining communications, entertainment, social media and advertising.

2:15 – 3:15 PM

Conference Session

Internet TV and OTT: Programming Everywhere

LOCATION LVCC North Hall N253

The proliferation of TV technologies is pushing video to an unlimited audience. The television industry has merged into mega-conglomerates and invested billions of dollars in additional programming. This is a new golden age for TV programming and 24/7 viewing.

3:30 – 4:30 PM

Conference Session

The Augmented Reality Experience

LOCATION LVCC North Hall N258

As mobile and smartphone technology emerges, each release indicates advances in the AR and MR experience. Photographic innovation, texting, data exploration and more are headed into the AR/MR universe. Get ready for AR/MR as your favorite technology innovation.

3:30 – 4:30 PM

Conference Session

Social Media Transforms Marketing

LOCATION LVCC North Hall N253

Dependence on the smartphone is the bottom line of marketing. It’s about personal communication and deep-dive advertising. Social media is not only at the forefront of today’s headlines, but it also defines how most industries strategically evaluate their future.

All CES conference sessions are seated on a first-come, first-served basis.
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