Conference Track

NextGen Audiences: Podcasts & Esports

In just a few years, the podcasting and eSports industries have launched new superstar talent, built massive global audiences, and have become indispensable avenues for brands to reach elusive consumers. Industry experts discuss the rapid evolution of these thriving industries.

Tuesday, January 8

1:00 – 2:00 PM

Conference Session

Breaking Through: Building Podcast Franchises

LOCATION ARIA Level 1 Joshua 9

How do you launch a new franchise with over 600,000 podcasts competing for audiences and go on to become a hit in tv, publishing and live events? Experts talk about how some successful podcasts broke through to become franchises.

2:15 – 3:15 PM

Conference Session

All About the (Podcast) Money

LOCATION ARIA Level 1 Joshua 9

Movies taught us, “build it and they will come,” and the explosive growth in the podcast industry has proven big audiences attract big dollars. Learn how today’s top podcasts are monetizing fanbases and the business models of the future.

3:30 – 4:30 PM

Conference Session

eSports: The New Playground for Marketers

LOCATION ARIA Level 1 Joshua 9

Brand marketers discuss how to leverage the growing eSports fanaticism to reach a young, elusive global audience. Learn how brands are approaching the eSports world, what is working today and where these eSports/brand partnerships will go in the future.

All CES conference sessions are seated on a first-come, first-served basis.
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