Raffaella Camera

Global Head of Innovation & Market Strategy, XR, Accenture

Raffaella Camera is part of the Accenture Extended Reality (XR) practice and serves as Global Head of Innovation & Market Strategy. Ms. Camera ideates and shapes virtual reality and augmented reality (VR/AR) solutions and offerings for Accenture globally. Directs the strategy for the creation of XR experiences, manages direct sales and oversees indirect sales through the development of assets such as case studies and demos. Manages key strategic ecosystem partnerships to develop the overall XR market. Directs the external messaging and positioning of the Accenture XR practice. Ms. Camera brings 20 years of experience in growing and promoting businesses in the digital ecosystem and direct experience in AR, VR, live video, social and ecommerce. As a business development, strategy, partnership and account management leader, she has helped grow advertising agencies and strategic corporate divisions of digital, entertainment, advertising, ecommerce and emerging technology companies. Ms. Camera has won multiple awards in advertising and emerging technology, including VR FEST’s “Best VR Commercial/Branded Entertainment”; IDG’s DEMOgod Award for “Best AR Retail Shopping”; as well as Communication Arts and Webby awards. She was one of the three finalists for AR & VR World Summit 2019 “AR & VR Innovator Award”.

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