Jacob Atalla

Vice President of Innovation & Sustainability, KB Home

Jacob Atalla is Vice President of Innovation and Sustainability at KB Home, where he leads KB Home’s initiatives to make every home it builds more environmentally friendly and smart. Educated as an architect, Jacob has over 35 years’ experience with technology and green building. He draws on this deep expertise to create innovative solutions for building energy- and water-efficient homes. Jacob worked on the 2019 KB Home ProjeKt, a sustainable and smart concept home for today, tomorrow and the future. It brings the ideas of the wellness economy home, reimagining it as a “health hub” at the center of our lives and our health and well-being. The learnings from this concept home have already guided KB Home by introducing newer smart technologies to our production homes. Other recent projects include the expansion of KB Home’s line of net-zero energy homes; building nearly 140,000 ENERGY STAR certified homes, and 10,000 homes with solar PV; building the most WaterSense® labeled homes in the nation; and building more than 150 LEED Platinum certified homes. Jacob serves on the board of directors for Residential Energy Services Network (RESNET). He also serves on the technical committee for Leading Builders of America, and the advisory board of TecHome Builder.

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