Alicia Hatch

Digital CMO, Deloitte

Alicia Hatch has spent the past 20 years pushing the boundaries in marketing for Fortune 500 brands. As Deloitte Digital CMO, Alicia guides an increasingly diverse and connected web of data, technology and more than 10,000 employees while delivering quantifiable results for clients. This year, Hatch’s work at Deloitte Digital landed her on the cover of Adweek after being named to the publication’s annual 50 list, which honors the most indispensable leaders in media, marketing and tech. Before Deloitte Digital, Hatch built a leading digital agency, Banyan Branch, which innovated on the use of social media data to power digital marketing. Before Banyan Branch, she was a senior business development manager at Microsoft, where she participated in the business development strategy of the XBOX and the Halo video game franchise. Banyan Branch was acquired by Deloitte in 2013. Hatch started her career working on disease control in West Africa for the World Health Organization. It was during this time that she first recognized the importance of understanding collective connections and perceptions within communities, a learning that would jumpstart her career in business strategy and marketing.

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