Brendan Witcher

VP, Principal Analyst, Forrester Research

Brendan is a Forrester expert in the digital engagement space, and a noted authority on technology developments that affect both online and offline commerce industries. In his research, Brendan covers personalization, omnichannel, customer experience management, engagement strategies, and conversion optimization, He spends most of his time consulting with companies that are at the forefront of dealing with digital disruption. In addition to keynoting industry events and advising executive teams on digital strategy, Brendan is sought after for comments and insights by industry media such as Bloomberg, CNBC, NPR, PBS, The Economist, The Wall Street Journal, Time, and USA Today. Before joining Forrester, Brendan amassed 25 years of retail experience. During that time, he held multiple leadership positions with Guitar Center and Harry & David, including roles in strategic planning, eCommerce operations, digital marketing, business analytics, customer insights, and CRM.

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