Casey Albertson

President, PatientBond

As President of PatientBond Casey is responsible for business development. PatientBond is a cloud based targeted healthcare engagement platform leveraging psychographics and dynamic digital communications to amplify results for hospitals, health plans, pharma companies and physician groups.  PatientBond has delivered significant improvement among patients in variety if clinical settings, and in marketing applications such as acquisition and loyalty of patients.    In 2012, Casey co-developed c2b solutions, the nation’s leading psychographic healthcare marketing firm. c2b and the psychographic model were acquired by PatientBond in December 2017.    Prior to PatientBond, Casey spent 28 years at the Procter & Gamble Company in a variety of Sales and Marketing leadership roles. Casey led the MDVIP Sales team (Physician Retainer Model), he developed PBM and retail pharmacy platforms with retail partners, and led the Pharma Account Management organization. He developed an Industry first Medical Risk Contracting strategy for the Rx product Actonel, and his account managers received top industry customer rankings, continually rated in the top tier of Pharma. In a marketing capacity, he co-developed and led the P&G Health Care Consumer Institute® (HCI) a health care customer marketing group. This work and its place in business is the foundation for the PatientBond focus on psychographics.   Casey has a B.B.A. degree in Marketing from Iowa State University.

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