Crystal Rutland

CEO, Particle Design

Crystal Rutland has enjoyed a 15 year career in technology at the forefront of digital products and services, working with companies as diverse as Intel, Amazon, Samsung, Jaguar Land Rover, Dreamworks and Virgin Hyperloop One. Her focus is on empathy as a powerful design tool, backed by deep insight into UX research and technology. She spent eight years as CEO of a UX design studio, Empirical, which she co-founded in 2009, before forming Particle Design in 2017. At Particle Design, she and her team consult for the world’s leading brands on their emerging tech with a special focus on transportation, connected world and artificial intelligence. Crystal can be found online on Medium or at

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