Dr. Ariella Lehrer

President, HitPoint Studios

Ariella Lehrer, Ph.D., President, HitPoint Studios: A well-known game industry veteran, Ariella has dedicated her career to creating unique interactive experiences that seek to expand the market for new technologies. Her growing portfolio of products has consistently engaged new customers, in particular women and children, for more than three decades. Lehrer currently serves as President of HitPoint Studios, a talented team of 25 engineers, designers, and artists in Western Massachusetts. HitPoint works with clients such as Microsoft, Google, Disney and Electronic Arts to build engaging apps, solve complex technical problems, and maximize the potential of new technologies such as Augmented Reality. Lehrer has a PhD. in Cognitive Psychology from Claremont Graduate University and writes about interactive design and technology on her blog, www.ariellalehrer.com.

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