Ira Rubenstein

Chief Digital and Marketing Officer, PBS Digital

Ira Rubenstein, Chief Digital and Marketing Officer, PBS: As Chief Digital and Marketing Officer, Ira Rubenstein leads digital consumer experiences and marketing for PBS. In this role, Mr. Rubenstein focuses on continuing PBS’ digital evolution through the development, implementation and scaling of world-class digital services and marketing content strategies. He also oversees the business intelligence group and leads comprehensive marketing programs to acquire, retain and engage audiences across platforms for the benefit of member stations. Mr. Rubenstein joined PBS in 2014 as Senior Vice President and General Manager, PBS Digital, and led the expansion of PBS’ general audience and children’s content to mobile devices, over-the-top (OTT) services and other digital platforms. His accomplishments include an updated PBS.org, which yielded dramatic growth in traffic to station websites and online station donations.

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