Laura Froelich

Senior Director, Head of U.S. Content Partnerships, Twitter

Laura leads U.S. Content Partnerships at Twitter, bringing exceptional content from Sports, News and Entertainment publishers to the most valuable audiences when they’re most receptive, while driving reach and revenue for these strategic partners and Twitter. Prior to joining Twitter in February 2014, she spent five years at CBS Interactive devising product marketing and monetization strategies for premium sports content including NCAA March Madness, NFL and college football, The Masters, PGA Tour golf, as well as the suite of fantasy games from CBSSports.com. Her efforts led to multiple years of record-setting revenues for the properties. Prior to CBS, Laura focused her career in sales and marketing at such notable publishers as CNET, Ziff-Davis, and Condé Nast. Laura is a graduate of Brown University where she received a BA in International Relations. Follow her on Twitter at @laurafrofro.

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