Sybil Grieb

North America Head of Influencer Strategy, Edelman

Drawing on over 14 years of experience as a digital media executive Sybil Grieb serves as Head of Influencer Marketing for North America across Edelman and UEG: Edelman is the largest privately owned Communications Marketing Firm in the world, with 65 offices around the globe. She oversees all influencer teams, creating top quality integrated influencer programs for clients, leveraging all tiers of talent, from micro-influencers to top-tier creators, and has built collaborations across teams to amplify influencer content across owned, earned and paid media. Prior to joining Edelman, Sybil was Head of Digital Influencer and Brand Integrations at William Morris Endeavor, creating custom campaigns for brands and agencies across social media. Sybil launched her digital career at ZAM Network (now Tencent) from 2005-2010 where she built and ran both the Ad Sales and Ad Operations teams, increasing advertising revenue 400% globally.

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