Kubota
Kubota made a powerful impact at CES 2025, showcasing groundbreaking technologies designed to revolutionize the agriculture, construction, and residential industries.
Innovating for a Smarter, Sustainable Future
Kubota made a powerful impact at CES® 2025, showcasing groundbreaking technologies designed to revolutionize the agriculture, construction, and residential industries. With the theme "Smart Innovation for You," Kubota’s exhibit demonstrated its commitment to tackling global food, water, and environmental challenges through cutting-edge automation, AI, and sustainability-driven solutions.
Brett McMickell, CTO, Kubota North AmericaWe are looking for partners to help us solve these challenges. We cannot do it alone. CES brings all of the technology leaders together so you can really have a great conversation… in order to accelerate bringing those solutions to our customers.
A Booth That Delivered
Visitors to the Kubota booth experienced first-hand how innovation is shaping the future of farming, construction, and residential property maintenance. From AI-powered agricultural robots to zero-emission machinery, Kubota’s showcase was nothing short of impressive. Among the highlights:
KATR – Award-Winning All-Terrain Vehicle
Winner of the CES 2025 Best of Innovation in Industrial Equipment and Machinery, KATR’s articulating legs provide stability on rough terrain, making it ideal for agriculture, construction, and disaster response.
A Range of Offerings that Deliver Customer Choice
The Agri Concept 2.0 EV shifts seamlessly between manual and autonomous modes, while the Smart Plant Imager, Smart Robotic Pruner, and Smart Autonomous Sprayer optimize harvesting, pruning, and pest control. FLASH provides real-time harvest insights, and the Smart Autonomous Mower streamlines lawn care. In construction, the Electric Mini Excavator KX038-4e delivers zero-emission power, and the Hydrogen Generator, co-developed with Denyo, offers clean, quiet energy. Kubota is driving the future of smart, sustainable solutions.
Todd Stucke, President, Kubota Tractor CorporationWe want to transform our company into selling solutions. Providing solutions is what CES is about… We will keep coming back. It’s a must-see global show, that you can’t miss.
Innovation That Turns Heads
Kubota’s presence at CES 2025 reinforced its leadership in smart automation and sustainability. With KATR’s CES Innovation Award recognition, Kubota is shaping the future of agriculture, construction, and environmental technology.
- 550M+ media impressions were garnered in North America alone
- 16K+ CES attendees visited the Kubota booth
- CES 2025 Best of Innovation in Industrial Equipment and Machinery
- Kubota’s exhibit was a finalist on two industry trade Top 20 lists for “Best in Show” nominations
CES 2025 wasn’t just a showcase—it was a statement. Kubota is driving the future with technology that works for people and the planet.
Stay connected with Kubota and witness the future unfold.
