CES Unveiled in Amsterdam
CES Unveiled Amsterdam Media Kit
CES hosts several preview events worldwide for media, industry attendees and exhibitors, that showcase the latest products and trends leading up to the annual CES in Las Vegas.
CES Unveiled in Amsterdam brings together key leaders within the tech industry, including influential media, senior-level executives, policy decision-makers and prominent tech industry influencers.
Executives
Gary Shapiro
CEO, Consumer Technology Association (CTA)®
Gary Shapiro is an acclaimed author, lobbyist, and CEO of the Consumer Technology Association (CTA)® which represents over 1300 consumer technology companies and owns and produces CES® — The Global Stage for Innovation.
A Georgetown Law graduate, Shapiro began his career as an associate at the Squire Sanders law firm. After an extended tenure in law, he began working on Capitol Hill as an assistant to a prominent member of the U.S. Congress. Later in his life, Gary would use this combined law and legal experience to be named one of The Hill’s top lobbyists numerous times throughout his career (2015-2022). As his experience in law and politics progressed, he became more aligned with the world of technology, which eventually brought him into the fold of the Consumer Technology Association in 1982.
Shapiro has evolved the idea of the workplace over his 40-year tenure leading the organization. Directing a staff of 150 employees alongside thousands of industry volunteers, he built a forward-thinking successful business focused on the further development and integration of technology in all industries of the world. Under his leadership, CTA has won numerous awards for its healthy workplace, family friendly employment practices, and environmentally friendly exhibition practices.
Shapiro is a New York Times bestselling author of “Ninja Future: Secrets to Success in the New World of Innovation” (HarperCollins, 2019), “Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses” (HarperCollins, 2013) and “The Comeback: How Innovation will Restore the American Dream” (Beaufort, 2011). His fourth book, “Pivot or Die: How Leaders Thrive When Everything Changes,” will be published by HarperCollins in October 2024. Through these books, numerous television appearances, and as a columnist whose more than 1200 opinion pieces have appeared in publications such as The Wall Street Journal, The New York Times and The Washington Post, Shapiro has helped direct policymakers and business leaders on the importance of innovation and technology in the U.S. economy.
Shapiro is active in policy, thought leadership, government, and community development alongside his position at CTA. He currently sits on the Northern Virginia Technology Council, CEO Update Roundtable, Council of Manufacturing Associations Board, and more. A subject of regular praise, Shapiro was once called a “mastermind” for his initiative in helping to create the Industry Cooperative for Ozone Layer Protection. His mind for an evolving workplace and consumer while staying environmentally conscious has paved a roadmap for bipartisan law and policy makers to follow in making a more innovative world.
Gary Shapiro holds a JD from the Georgetown University Law Center and a BA in economics and psychology from Binghamton University. He is happily married and lives in Michigan.
John T. Kelley
Vice President and Show Director, CES
As Vice President and Show Director for CES at the Consumer Technology Association (CTA)®, Kelley oversees many elements of CES including event Operations, International Programs and Conferences.
Prior to serving in this role, he served as the Senior Director of International Programs and oversaw many of international focused initiatives for CTA and CES. Since joining CTA in 2008, Kelley played an instrumental role in growing the global presence at CES which saw consistent year over year growth.
In 2014, he helped launch CES Asia which convened in Shanghai, China from 2015-2019. Kelley served as the Show Director for the event which quickly grew into one of the most influential tech events in China and lived in China for a portion of this time. In 2013, Kelley was named Dealerscope’s 40 under 40 for the consumer electronics industry.
Prior to joining CTA, Kelley worked at the National Association of Home Builders (NAHB) where he was responsible for international activities for the International Builders’ Show (IBS) and helped launch multiple regional tradeshows.