Samsung Ambient Assistant is an advanced AI voice assistant powered by a Large Language Model (LLM) on your Samsung TV.

Ambient Assistant can be activated by voice command or through the TV’s motion sensor – even when your TV's off. Once activated, a display appears on the screen full of information about your day and connected devices.

Ambient Assistant responds to questions in a human-like tone and manner thanks to LLM AI technology. It has deep knowledge of Samsung products, so it can intelligently help you learn about and set up your display and make the most of specific features.