This LG service recognizes specific user voices and recommends content tailored specifically for them. Past voice recognition features treated all users in the home in the same way resulting in search results based on all users in the home. This new service is able to identify different users by voice and analyzes the search history of that specific user for a more relevant results based on the user's presets and usage history. In offers (1) Personalized recommendations; (2) Customized content and services for each service; (3) Personalization even when multiple people use the TV & ease of account switching.