E-shade finder is an AI technology that allows consumers to help shop for their perfect match of foundation. In stores, beauty advisors can use a spectrometer to find shades, but if consumers can’t visit a store, how do they know their right foundation shade?

Available on any smartphone, E-Shade finder uses a patented 360-degree selfie technology and AI powered skin tone diagnostic algorithm that works in any lighting to give the user their precise skin tone match. The patented AI algorithm detects up to 22,500 unique skin tones.