360 Audio for TV is Samsung’s latest innovation in the TV audio front, seamlessly connecting Samsung Buds to deliver an immersive spatial audio experience. Drawing from consumer insights, 360 Audio for TV is made for those seeking a three-dimensional sound, especially when watching movies and playing games where immersive audio is central to the experience. The feature offers a multi-channel surround effect with Head Tracking option, allowing users to perceive sound directionally as they move their heads. Powered by Samsung Scalable Codec (SSC), 360 Audio provides ultra-low latency and real-time processing for an unparalleled TV audio experience.