holoride takes transforms everyday journeys into immersive in-vehicle experiences by combining navigational and car data with XR. The technology syncs content with the vehicle’s motion, position, and map data in real-time and allows for VR devices to be used within moving vehicles. To enable its motion, location, and traffic-aware experiences, holoride has developed a tech stack consisting of four core components: Vehicle Localization, holoride app & experiences, Elastic SDK, and the holoride platform. For passengers, it’s a new form of in-car entertainment, for partners and key industries it’s a completely new market – for both target groups and revenues.