The iCUE LINK ecosystem utilizes patent-pending technology within all its products, using a single cable standard to make building a PC simpler, faster, and cleaner than ever before. iCUE LINK products plug directly into each other using a universal connector, forming a series of devices that connect to the System Hub with a single cable. The ecosystem spans a growing range of products including fans, coolers, and custom cooling components, enabling a more intelligent and cohesive system built without the unsightly mess of cables and PWM/RGB splitters that previously plagued PC builders.