The user experience (UX) for the LG’s unique Transparent Screen uses the openness of that screen technology to provide an UX that creates a sense of depth and space. The UX is designed to create an aesthetic and exclusive premium experience that perfectly complements the uniqueness of the screen technology itself. The ability to use the TV as a transparent Screen or to activate its motorized contrast enhancing layer, which transforms the screen to deliver an immersive black screen, makes the user experience both physically and virtually diverse.