Hisense’s Concept Vehicle simulates a vehicle environment using advanced laser projection technology. The holographic AR HUD transforms the windshield into an information hub, displaying vehicle data and road information, while the headlight projection system adds entertainment value by projecting images on walls for entertainment viewing and road safety information on demand. The entry light’s high-resolution projection can be used for brand logos or as a greeting for consumers. Additionally, the projection on the side and rear windows allow the vehicle glass to display high-definition images - becoming a medium for consumers to obtain information and view entertainment in the car.