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  Tyler Suiters :08

  Hey everybody! We’re the Consumer Technology Association, I'm Tyler Suiters. We are the owners and producers of CES, the largest and the most influential tech event on the planet. Of course, CES is underway right now as we speak in Las Vegas. And our show runs through Friday, January 11 and we are helping you to CES ready by bringing you each day this week a fresh media Roundtable. These are our conversation something of an annual tradition for us here at CES with journalists who are covering CES 2019 and in a number of cases have covered the show for years and years. And the general topic here in these conversations, how CES is framing. The year ahead and technology innovations will see, the trends we expect throughout the tech sector. So today from the show floor at CES 2019 Media Roundtable, Day Three here in Las Vegas.

   

  Tyler Suiters 1:09

  Producers of CES, and you are attending the largest, the most influential tech event on the planet and we're very glad you're here. Today, some insight for you from media experts, the reporters, the editors, the tech insiders, who covering 2019 show, but also many CES shows in the past. We’re going to talk about what they've seen that's caught their eye, the innovative platform technologies that they see really changing the game and what's ahead in their minds in terms of the big hits for 2019 and beyond. Introducing our panelists in order first is Dana Wollman who was Editor-in-chief with Engadget. Next, Nick Mokey, who was managing editor, as well. Matt Swider is Senior Editor with TechRadar, and Dean Takahashi, is longtime veteran correspondent with VentureBeat. Everybody welcome, thank you. Thanks for the time. Glad you're here. Everybody get comfortable, it's a real casual conversation. I'm going to back myself out of it as much as possible. Dean we’ll give you the honors to start since you're batting cleanup on walking on stage. What has caught your eye so far? One thing 10 things? Tell us.

   

  Dean Takahashi 2:28 

  I tried out the Procter and Gamble “Opte” product, which scans your skin, and then looks for the blemishes, finds them and basically spray paints or inkjet prints a bunch of treatment on to the skin and hide your blemishes. This can last for a whole day and it actually worked. I got a pretty big dark spot on my face here and when they scanned over it, it disappeared. So that was pretty cool.

   

  Tyler Suiters 3:03 

  Exellent. Matt, what about you? What's caught your eye?

   

  Matt Swider 3:05 

  Well I think that's really neat. I did something similar, it tried to age made by 20 years. It either doesn't work well with beards or I look exactly the same, so I hit the jackpot there.

   

  Tyler Suiters 3:17 

  Yeah, what a curse you have to bear, you’re unageable.

   

  Matt Swider 3:20 

  Yeah, I'm kind of loving it, I think I you know, I'm going to tell that around the office and be like, this is what I looked like in 20 years. But the thing I really liked is, you know, I go around to some of the smaller booths and see who is looking to catch the eye of Apple or Google or a big company. And I found one gem that was a smart, not a smoke detector, but a fire detector - so it detects temperature. And you're really, I didn't know this, not supposed to put a smoke alarm near a washer and dryer and things that catch fire because they would they would melt, then you wouldn't hear the tone. Well, this person has developed a fire alarm that you put it in your washer dryer, you put it in your something that's going to burn up a Christmas tree, and it you know, transponds that signal to another speaker. It's a small company, but the CEO told me if Apple or Google cut a check to him, you know, he's willing to sell and he owns the patents. And I was like, wow, this is like a really great find, and it could save your life. Because you know, you put it near the baby's crib or you put it in your injury. They even have a tree ornament, you know, and if that thing catches fire, it still sounds and alarm somewhere else. So, I found that to be really neat. I was like, you know, the big highlight of my show.

   

  Tyler Suiters 4:36 

  So, Nick first apology, I forgot to mention Nick is managing editor with Digital Trends. So, I skipped right over that. Apologies. Nick, what about you? What are you excited about that you've seen this year?

   

  Nick Mokey 4:48 

  I am a total sucker for the car stuff. So, I spent a lot of time in North all this year. I think one of the big trends that I saw that's a lot of fun is everybody is in love with the idea of like the self-driving living room. Everybody's building these cube cars or concepts of cube cars where, you know, you're seated in like a lounge like arrangement and there's like screens in there, a couple different ones. It's interesting because all the designers are going kind of crazy with the idea of when you take the steering wheel of the car, what else can you do with it? And everybody's trying to set their own version of it apart with something different. KIA is trying to read your emotions when you sit down and adjust the mood in the car to suit whether you're stressed or relaxed or you know whatever the case may be. But I think in terms of in that Hall in terms of sheer awe factor the Bell Nexus, the robot taxi, the flying taxi.

   

  Dana Wollman 5:41 

  It’s bigger in person than you think it's going to be.

   

  Nick Mokey 5:44 

  It absolutely is. And I don't know if you saw it when they demonstrate the rotors tilting, but it's really amazing like that the scale of that thing to even see that in the CES Hall is really impressive.

   

  Tyler Suiters 5:57 

  I agree with that. The nature of it, the size of it, and the optics of it are fairly stunning. Dana, thank you for your patience. Your turn, please.

   

  Dana Wollman 6:05 

  So, I actually also had a vehicle of sorts in mind. One of the things that's really stuck with me throughout the show is that Hyundai first responder concept.

   

  Tyler Suiters 6:13 

  The Elevate

   

  Dana Wollman 6:14 

  Yeah, I call it the grasshopper with there are those four tall legs were can go in theory where cars can't go, and I don't want to get too breathless just because it there aren't there isn't a working concept right now. So, we haven't seen it in action. But at a big show like this where we're here for so long and seeing so many things. I just really love being surprised, even if what we're seeing is so far in the future and it's not even working yet. I just really love being surprised at the show.

   

  Tyler Suiters 6:39 

  What struck me about that, perhaps done in the animated demo, but in the small-scale demo that Sunday did is it. I've seen this technology before. And it was in The Empire Strikes Back in 1980. Right. It's the AT-AT Walker, right. But it strikes a chord that what was so fantastical and beyond our reach only 40 years ago is now close to reality. So, we went in in general categories. Dean, you were digital health to some degree with your product. Matt, you were in the smart home, yeah, that connectivity sector. Nick, self-driving vehicles to some to some degree and it sounds like you're a bit there as well on self-driving. So, these are just large scale. But let's continue on that theme. And I'll start with you. Now, Dana, what is the one platform technology that you see is standing out this year?

   

  Dana Wollman 7:31 

  I think definitely Apple stealing the show and sort of becoming the unofficial star of the show without actually having an official presence here. I mean, I kind of had a slight hint of it ahead of the show, but I didn't know the extent of it. Just how many TVs would have iTunes and how many devices and TVs would have home kit. So that has been a surprise to me just to see, feel Apple's presence at this particular show.

   

  Tyler Suiters 7:57 

  How much of that is around the conversation that Apple started with privacy and security?

   

  Dana Wollman 8:05 

  Oh, how much of Apple's presence? Certainly, that kicked it off right with the ad and now I think the conversation is shifted to their upcoming presumably streaming service and how many people they're trying to reach through various devices.

   

  Tyler Suiters 8:18 

  Okay, Nick platform technology?

   

  Nick Mokey 8:20 

  Yeah, in terms of a platform technology, I think I would actually keep it in the automotive space and go with cellular vehicle to everything, or B to X technology, which I know is that really geeky choice. But one of the things that I one of the reasons that I would pick that is that Ford made a big announcement this year, that they're going to build that technology into every car that they build by 2022. So, this is something that for a long time. So, to back up for a second sell their vehicle to everything is a technology that allows cars to not only talk to other cars, but also talk to highway infrastructure. So, your car can talk to you a pedestrian crossing or can talk to a stoplight. This something that's been very sci fi for a long time, there's been a lot of like battles over which standard to back. And I think this year cellular vehicle to everything really popped out. We have a big commitment from a major automaker that that it's going to be rolling out by 2022. And that's really important for that technology, because it's not worth anything if there aren't enough cars on the road to talk to you. Right and Ford is committing to every single model, not just its premium models, but 2022. So, I wouldn't be surprised if we see in the year had more automakers also backing the same, the same standard and you know, within a few years here that they'll actually be something that we can buy.

   

  Tyler Suiters 9:32 

  So, Nick, quick follow up question does that then mean that 5G is an integral platform tech to enable V2X and V2V.

   

  Nick Mokey 9:42 

  It'll certainly help things with the V2X. But the interesting part is I don't think that that technology needs to wait on 5G because they actually have you know demos of this working today. It is cellular technology, but it doesn't require 5G, 5G would enhance it, but it's not a prerequisite. So, I think that's exciting because the 5G rollout will take a while. And so, you know, as we're waiting for that, I'd hate to see this technology hung up waiting for all of the 5G towers and whatnot.

   

  Tyler Suiters 10:07 

  Right, right. Fair point. Matt, what do you say, platform technology or theme this year?

   

  Matt Swider 10:13 

  I'm going to rival Dana's choice and say, Google and Google Assistant.

   

  Dana Wollman 10:18 

  Also important here at the show.

   

  Matt Swider 10:19 

  Yeah, yeah, it's, they had probably the best booth as well. And they actually have for anybody who's not here a Disney-esque ride. It's a mix between Carousel of Progress. And it's a small world. And it's not a thrill ride, but it takes you through and it's very self-deprecating. They know what they're doing that they're aware of how humorous this could be. And, you know, it really explores the update to Google Assistant, their AI platform, and you know, the fact that it has auto punctuation is going to make your life a little bit easier. It was explained to me that it has a bias. So if you are looking up something about the Cherry River, which I didn't know what that was, until it was explained to me, you look up something else about it as well, it's going to know not to spell it like cherry, like the fruit. So I thought that was a really interesting house incorporating something, you know, that that you've typed in before, even if it's a while ago, and it's going to learn what you need to you what you want to know, in the future. Also, the other aspect that just is going to break ground, and I feel like it's going to shrink the earth a little bit is the real time translation. When you're visiting a foreign country and you don't know, you know, the language, it can be very intimidating. So, and we do that to travel a lot to see tech and we're in you know, either China or Europe. And if you don't speak the language, you know, this could really change things for the entire world. So, and it worked pretty well, it didn't, it didn't understand my very broken Spanish, but

   

  Tyler Suiters 11:50 

  Fair enough, it could be user error, possibly.

   

  Matt Swider 11:53 

  And that's how it was explained to me that since I'm not a native speaker, it's really meant for native speakers who are not trying to fake their way through the language.

   

  Dean Takahasi 12:00 

  How many of those did you find there? I saw at least one. How many universal translators sort of thing?

   

  Matt Swider 12:06 

  So that was the one that I checked out, it was the Google Assistant, and it's currently they don't have a timeline for smartphones is, that's when I think it really takes off. But they have it for the Google Home hub, and all the Google Home products, all the speakers out there. So you know, if you go to a concierge desk, and you're looking to check in and you say “donde esta el bano, which is where's the bathroom, and you're in a rush, it'll translate that to the person and they can speak English to you and you can learn it. That's the one bit of Spanish that I remember from high school, my teacher, my seventh-grade teacher told me not to forget that one. I succeeded, but it couldn't understand it. And in my context

   

  Tyler Suiters 12:44 

  That’s a pretty utilitarian phrase and effective.

   

  Matt Swider 12:47 

  That's, that's the one I know in all languages, so.

   

  Tyler Suiters 12:50 

  So, Dean, please.

   

  Dean Takahashi 12:52 

  So, I think I would mention three things related to power as very interesting are foundational, I think USB-c, for example, enables just, you know, you can get rid of all your power adapters, right and use the Universal Power Adapter. You could now use a battery pack connected to USB-c to charge your laptop and that's been such a royal pain in the butt here at CES for a long time.

   

  Dean Takahashi 13:24 

  So, I think, you know, the augmented reality glasses that the glasses can get a lot thinner now. And they can actually be wearable like very clear. It’s going back to your smartphone, or a computer in your pocket.

   

  Tyler Suiters 13:41 

  I mean, read I'm sorry, to interrupt Dean. But does the look, the visual for the nonware matter to you? Is that a critical element of it that it looks like you're..

   

  Dean Takahashi 13:50 

  To lighten up those glasses, they're way too heavy right now like the magically but it's just insanely heavy.

   

  Tyler Suiters 13:56 

  So, move closer to actual glasses, right?

   

  Dean Takahashi 13:58 

  Yeah, much closer. DigiLens is an example of one of those that have that and Enderal is another augmented reality glasses company that did the same thing with the USB-c wires down here, your phone. And then I think zero mass water out there in the central tent, uses the solar energy combined with air to make water in a panel that is just like a solar panel. And it doesn't even have to be collected and connected to electricity, right? It just and the CEO of the company said he can make 600 bottles of water for his family now of four so they don't have to use any other water in their house, right. And they're just starting to deploy this on a mass scale. And that's just amazing.

   

  Dean Takahashi 14:48 

  And then the matrix industries is making this thing called the power watch 2. That never has to be charged is the wearable watch that uses body heat power and then solar power, the combination of the two gets enough energy now so that they can actually have a very bright display. It has real graphics, kind of like an Apple Watch. And you never have to charge it. And I think that that trend of just you know, like energy conservation, energy harvesting is going to be an amazing thing. There's companies like Cypress Semiconductor that are really behind the energy harvesting trend for devices like the Internet of Things. And so I think that that will also be very foundational.

   

  Tyler Suiters 15:34 

  Right, somewhat under the heading of resilience too, which is something new to CES. One of the key themes that I've seen is the idea of artificial intelligence here at CES 2019. And I think each of you touched on it in some way, shape or form. Open question to the team here. Where is AI right now? And I want to break that into twos. One is today, in terms of adaptability and acceptability. Two, go as far as into future is you want? Everyone is leaping to answer that question.

   

  Matt Swider 16:06 

  I think what's interesting about CES is that we're always learning about products. But now it feels that I just dawned on me that they're learning about us more than we are learning about them, I just, I'd found that fascinating. It's, you know, currently, it's in headphones, and they're going to, you know, learn the type of music and how you want to listen to that music and the volume and so forth. That's interesting. But I fully expect that to expand into, you know, a minority report type of, you know, you walk into a room, and everything's set to how you want it to be set. So, we're getting there. And you know, it's about those personal preferences that are already set, whether it's on your phone or through, you know, a tablet, but I expect that to be expanded the smartphone a lot more. And I think the one area they need to do a lot better on is the ease of use, my parents are in their 70s. And I tried to set up an Amazon Alexa, Echo speaker for them, I said through my phone, I wanted to get them into the you know, transferred over to them, and to have their account get on there. And you can't, so I had to delete everything and do it to my parents’ phone, which was, you know, they don't have as good of a phone as I do that, I upgrade every year. So that's the reason I want to do it through my phone. But I just found that to be intimidating for them because the setup process is a little more daunting than actually using the device in the end. And I think that's one of the key areas is ease of use of these products that these companies can get a lot of makeup a lot of ground on.

   

  Tyler Suiters 17:29 

  Incidentally had the same process with my folks who are in their 70s at Christmas time. And they had the same thing at a brand-new smart speaker. And the setup went well when my brother and I helped them along your way. And now they're talking to it more than they talk to each other, which I think is a plus. Dana, please.

   

  Dana Wollman 17:45 

  This is top of mind just because I was leading a panel yesterday on transportation here at CES. But I've been thinking a lot about the transfer of data between vehicles and local governments, for everything from the cars, knowing how long it's going to take to get to the next green light and keep hitting the green lights. And then meanwhile, there's another startup here that is working on sending trauma information to third first responders when there's an accident. Right. So, I've been thinking a lot about that during the show the trade of data between the private and the public sector and specifically between transportation companies and local authorities and thinking of the tradeoffs there. To what extent is it for good? And to what extent might it feel intrusive at times. So, I've been thinking a lot about all those questions here at the show.

   
   

  Nick Mokey 18:33 

  Just to follow up on that I had a chance to when I see a demo of the seller vehicle to everything technology in Colorado, which is one of the first cities that's actually adopted that in their infrastructure. And they had this big command center that looks like something out of a movie. And it has a sort of it's at the Colorado DoT and I'm sorry, it's in Denver I just said Colorado but they have this command center that is very kind of dystopian looking, because there's a map with a bunch of dots all over it the represent cars on the road that are communicating back to the D o t with the cellular technology. And they haven't really decided yet whether you'll be able to turn that off when they start introducing this into cars. And most automakers have kind of indicated quietly that they probably won't let you turn it off. Because it's kind of a safety feature in a way, right? Because if your car is not talking to other cars, it's kind of like if you were to just switch off the transponder in a plane and try to land you know?

   

  Tyler Suiters 19:33 

  Well and it diminishes the value of the overall data, right?

   

  Nick Mokey 19:35 

  Absolutely, yes. So, there is a lot of a lot to be gained from your car talking to local government and the DoT can get a lot of great data on that. I mean, they can use the accelerometer in your car to find potholes. I mean, there's all sorts of options opened up but there is that like privacy concern to that you are a dot whether you want to be or not.

   

  Dana Wollman 19:51 

  Right, and some unresolved questions of whose call is that at the end of the day?

   

  Dean Takahashi 19:56 

  Yeah, just kind of related to that. I saw the demonstrations of the in-cabin sensing that's going on in cars now. And so not only are they trying to sort of sense everything going on outside and whether there are pedestrians or hazards or other cars that they have to watch for it with all that AI processing in the car going on there. But they're also looking inside the cabin and sensing. You know, how's the driver? Is the driver drowsy? Right. I think that's okay, too. That's good thing to detect. Is it a driver distracted? Yes. Probably good thing to detect as well. You know, will you stop the driver from driving if the driver is holding the phone? A phone? Right? That's, you know, that's, that's a little command and control, top down. And then they're also sensing the emotion of the driver, like Panasonic mentioned this. And that's kind of weirded me out. Oh, yeah. Like, it's like, okay, you know, if I'm really in a state of road rage, maybe they do want to stop from driving, right? But if I’m just, you know, just cut out, you know, emotional about something, what I can do is they're going to report me to my insurance company and say, yeah, this this person is not fit the drive, you know, so you know, it just really weird you out. When they're detecting things inside the car about the state, you know, your state in and state of your passengers as well. Are they regain a record this information or they just simply, you know, going to use it to operate the car, the self-driving car.

   

  Tyler Suiters 21:30 

  Right, just more reactive. So, one more topic for the entire group here. And Dean, you're the one who initially touched on it, but digital health here is advancing so quickly. And it's it at times you have to look forward at CES because it's b2c and also very much b2b right will be the end and receivers on that. What have you seen in the digital health space? Or that expands to health and beauty and fitness overall, that caught your eye and really has your attention? Or at least Did you thinking about what's to come? Then

   

  Dana Wollman 22:03 

  I think to for me, so there was the Omron wearable blood pressure monitor, it's sort of a blood pressure cuff that's built into your wrist worn your wristwatch. So that was interesting to us. And we also saw the D free bladder monitor for maybe the elderly or other people with certain conditions. And we just appreciate it the idea of this device helping people restore a little bit of dignity to themselves. And maybe if they're using fewer adult diapers also, maybe it's a little more environmentally friendly as well. So that was that was interesting to us as well.

   

  Tyler Suiters 22:42 

  Any takers? Matt, please?

   

  Matt Swider 22:44 

  Yeah, there's one, one thing I checked out. And another thing that's similar and even more futuristic, that I am going to check out after this. First one is oral-b is making an AI toothbrush. So, I am going to leave the AI to brush my teeth. And basically what it does is, instead of counting down to like, Oh, you should have you know all four quadrants with equal time, it'll actually detect, you know, you are not brushing in this quadrant, you're not brushing in that quadrant, you know, and it'll tell you, hey, you're you're you know, this is your dominant quadrant that you're brushing, and you know, and you skip, you know, the lower level, you know, of your teeth, that's really interesting, there's a company that's going to take his name escapes me that there's something that's going to take it to another level, and that you almost have dentures that you put in your mouth. And you squeeze some toothpaste on there, and it's supposed to brush your teeth in, I think it's 10 seconds,

   

  Dana Wollman 23:41  

  I have questions about that, does it take longer to set up and it takes to work?

   

  Matt Swider 23:46 

  that's true, I am, I'm going to test that out. And, and hopefully have clean teeth afterward, after having lunch. So I just find that to be super fascinating, because not even in the US. But other countries where you know that you know, the brushing your teeth is a tough task, or you know it, you know, adult developed countries, that's really where I see this taking off. And it's going to be cheap and easy. Apparently, we'll have to test that out, because that's part of our jobs. But I'm really fascinated by that in the digital health space. Because, you know, it's not just, you know, smart scales and fitness trackers these days. It's everything and I kind of like, you know, companies that do that kind of like nest that that explores something that's not, you know, very tech friendly, and they kind of, you know, take that and, you know, give it a tech angle. So, I really appreciate that about, you know, the show and seeing that stuff.

   

  Tyler Suiters 24:42 

  Yeah, interesting. Dean, you were leaning in, sir?

   

  Dean Takahashi 24:44 

  Yeah, I was actually using this VAR, VR imaging, fall detection technology that's based on radar and radio waves detection. And it’s really clever product. And they say is noninvasive, because it's not a camera, right? You just stick it on your wall in a house and I put it in the home of my, you know, 85 year old mother. And I got in the first 24 hours, they got about 12 false alarms, right? And so, it's actually telling us a lot about like how it has to be refined, I think right? You know, so they had to be the first day didn't quite tell me that I had that I should have put it in the bathroom. Instead of that it was going to cover a three meter by three-meter radius. And, and so I thought it was going to actually cover her whole studio apartment, right, but it didn't. And so they actually say they can change the range that they can cover it. So now they're reducing some of these false alarms that way, but they did say that, you know, most of the fall is occur in a bathroom. And so that's the key place you want to cover, but you don't want to put a camera in there, because the camera can only cover a certain range as well, or whatever it sees. And who wants a camera in their bathroom. But this kind of technology, you know, could be the solution. It just has to be I think, refined a bit.

   

  Tyler Suiters 26:09 

  Final question for the group is we're running low on time here at the CTA stage. Another theme that I've seen again and again this year is that every company is or needs to be a technology company. Right? So one at a time, what is the one company exhibiting here or presence you've seen? That's outside the digital tech sector that surprises you the most? Nick, I'll start with you.

   

  Nick Mokey 26:34 

  Sure. I think one of the biggest surprises for me was actually Harley Davidson. Because if you think of Harley as a company, they are as old school as it comes, right? That's the entire thing that they sell is their legacy. And they announced the Live Wire here, which is something they've shown for a couple years now. But they actually announced the 2014 model year for this electric motorcycle. It's finally coming out in 2019. And I think that that opened my eyes a lot. Because again, going back to every company is a technology company who would have thought that Harley, who's even their traditional motorcycles use very old technology, that they would be leaning into electric motorcycles. And not only showing concepts which, anybody can do, but actually releasing one this year that you will be able to buy in 2019. So that was a big a big shock to me.

   

  Tyler Suiters

  Excellent. Dana, you jumping in?

   

  Dana Wollman 27:23 

  Yeah, I think the biggest surprise for me was the impossible burger, just in that most of the time here at CES tech is the product. In this case, tech is the means to the end, which is also important. It's this lab grown burger that is super convincing as a meat substitute. But it's not necessarily something you think of as a tech company. And I think in part because we're not used to thinking of tech as the means here. We're thinking of tech as the thing.

   

  Tyler Suiters  27:48 

  Yeah, yeah. Did you get to sample some of the food? Absolutely. Yes. Did you What did you try?

   

  Dana Wollman 27:53 

  I had a White Castle slider and I wouldn't have known I was eating a veggie burger had someone not told me.

   

  Tyler Suiters  28:00 

  What do you say, Matt?
   

  Matt Swider 28:02 

  I would say some of the normal fitness companies, especially this time of year, it's always good to check them out. I get my workout right away. And there was there were two companies Bowflex, which is really interesting. You expect the gym to be devoid of tech a lot of times or have very simple tech to it. When you go to the gym, it has something that you know, doesn't have a USB, you know, outlet to it.

   

  Tyler Suiters 28:28 

  general approach to the gym is may lift heavy stuff.

   

  Matt Swider 28:31 

  Yes, yes. It's very simple. If it has some lights on there, they blink they'd be and that's it. But now they're getting more connected these days. And you stick a tablet in there, and you can, you know, track your progress. And then the future they said, I think this is where the real innovation is. compete against friends. So, I think that's really interesting. I have a water bottle that tells me you know; I need to drink more water. And I brought it with me to see Yes. Because I had to compete against my sister, my dad, my sister husband. So that's interesting. The other one in that sector is also they had a there was a boxing demonstration. So, they had a bag that you are pummeling, right accounts, your punches, and I'll say I did 1000 punches, but it was probably a lot lower than that. It just felt like that. That was one of the first things I checked out. I'll next year, I'll wait till like at the end of the conference because that tired me out.

   
    

  Dean Takahashi 29:25 

  I liked the Procter and Gamble, right here for the first time in their 182 year history. And it showed five really cool products like the Gillette heated razor, the blemish remover that I mentioned, as an advisor to the smart toothbrush. And, you know, it reminded me of that Carnival Cruise keynote a couple of years ago, yes, two years ago, they had the wearable that you could order a drink and somebody would bring it to you because they knew where you were on the ship. Right. And I like how that you know, these existing big companies can use it and sort of bring technology into their existing products and that technology just fade into the woodwork. Right? It's still the same kind of product, but just you know, like, a smart razor something. It's just better.

   

  Tyler Suiters 30:15 

  Yeah, I would just throw one out echoes what you said, Dana, that is technologies a means to an end, John Deere, an iconic American company along the lines of what you were saying deed about Procter and Gamble that around more than a century. And here they are showing off self-driving vehicle technology and AI enabled agriculture equipment, right. And we probably won't ever be driving that or riding on it ourselves. But we're going to benefit on that somewhere down the future. We could go for probably three hours especially since we're all finally sitting down at CES. But I want to thank our entire panel. Dana Wollman is editor in chief at Engadget. Nick Molkey, managing editor at Digital Trends, Matt Swider senior editor at Tech radar. Look at the headphones. He has the only pair left apparently. And Dean Takahashi, who is lead writer at VentureBeat. Thank you all for joining us and enjoy what's left of ces 2019. Thank You.

   

  Tyler Suiters 31:12 

  Okay, now you still have time to be CES ready, and we're here to help. You can download the CES app, you can build your personal agenda, highlight your favorite exhibitors and speakers, you can also sync in time across all your devices. And new this year, you can connect to your LinkedIn accounts and see which connections of yours are also in Las Vegas at CES. The show runs through this Friday, January 11. Here in Las Vegas. The information you need is at CES dot tick. As always, none of this is possible without our podcasting stars producer Tina Anthony, and engineer John Lindsey, you all are the best in the business. Thanks so much for being with us here at CES. I'm Tyler Suiters. Let's talk again soon.