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Consumer Technology Association Hosts CES Virtual Press Conference

December 13, 2024

  • Tianna Lewis

The final official media event on the road to CES 2025 delivered key announcements and insights for the world’s most powerful tech event

In case you missed it, yesterday, the Consumer Technology Association (CTA)® hosted the CES® Virtual Press Conference, providing media an exclusive preview of what’s to come at the world’s most powerful tech event. With CES 2025 just weeks away, the press conference covered announcements, themes, and logistical information to help media plan their trip to Las Vegas in January.

“The CES Virtual Press Conference is an incredible opportunity to connect with media worldwide and offer a glimpse into the innovations and trends shaping CES 2025,” said Kinsey Fabrizio, President, CTA. “We can’t wait to welcome everyone to Las Vegas in January and showcase the future of technology.” 

During the press conference, CTA announced Waymo co-CEO Tekedra N. Mawakana will keynote the CES 2025 Leaders in Technology (LIT) Dinner on Wednesday, January 8. Ed Ludlow, co-host of Bloomberg Technology, will interview Mawakana about Waymo’s role in sustainable transportation, roadway safety, and the future of mobility. This exclusive, invitation-only event brings together technology industry luminaries, including policymakers, technologists, media, and entrepreneurs. 

CTA also announced a partnership with the Council of Fashion Designers of America, Inc. (CFDA), a not-for-profit trade association founded in 1962 with a membership of 428 of America’s foremost womenswear, menswear, jewelry, and accessory designers. At CES 2025, CFDA CEO Steven Kolb will join APL founders, Adam Goldston and Ryan Goldston, to discuss how merging tech and fashion revolutionizes performance footwear and redefines style. The session titled “Stepping Into Innovation: The Founders Behind APL and Building A Luxury Brand” takes place on Wednesday, January 8 at the Venetian. 

“We’re thrilled to partner with the Council of Fashion Designers of America (CFDA) to spotlight the powerful convergence of fashion and technology at CES,” said John T. Kelley, vice president and CES show director. “This partnership reflects how technology is driving innovation across every industry, from revolutionizing design and production processes to reshaping consumer experiences.” 

The Virtual Press Conference is available for viewing. Highlights include:

Fabrizio and Kelley share what to expect at CES 2025.  

[01:49] The Virtual Press Conference starts with an introduction to CES 2025. CES 2025 showcases cutting-edge trends such as AI, digital health and wellness, mobility, and more.

[02:49] Explore innovations from emerging startups and established industry leaders, including Amazon, AMD, Disney, John Deere, LG, Netflix, Samsung, Siemens, and Waymo. 

[03:35] Learn what’s new at the show. 

[05:17] Hear more about industry leaders at the show, including the lineup of keynote speakers:

  • Julie Sweet, Chair and CEO of Accenture 
  • Ed Bastian, CEO of Delta Airlines 
  • Jensen Huang, Founder and CEO of NVIDIA 
  • Yuki Kusumi, Group CEO of Panasonic Holdings Corporation 
  • Jennifer Witz, CEO of SiriusXM 
  • Martin Lundstedt, President and CEO of The Volvo Group 
  • Tekedra Mawakana, co-CEO of Waymo  

[08:02] Media Days on January 5 and 6 at Mandalay Bay features press conferences and CES Unveiled provides media with an exclusive first look at emerging trends and the chance to connect with exhibitors. 

Melissa Harrison, vice president, marketing and communications, CTA presents a breakdown of CES venue changes and what technology you can see in each hall. 

[08:40] Renovations at the Las Vegas Convention Center (LVCC) changes entrances and pedestrian flow in some areas. While there won’t be any active construction during CES, attendees should plan extra time to navigate. 

[09:10] A guide of the technology in each area of the show, including enterprise in North Hall, mobility in West Hall, and immersive entertainment in Central Hall. South Hall returns with tech and accessories! New spaces include the CES Creator Space in Central Hall Lobby at LVCC and the Central Plaza Attendee Lounge. C Space® at ARIA is a hub for the CMO community, while the Venetian features an upgraded Digital Health floor and Eureka Park for startups. 

[12:40] The press conference concludes with a Q&A session with Fabrizio and Kelley.

Register to witness breakthrough innovations, engage with industry leaders, and explore the future of technology at CES 2025 from January 7-10.   


About CES®:
CES is the most powerful tech event in the world – the proving ground for breakthrough technologies and global innovators. This is where the world's biggest brands do business and meet new partners, and the sharpest innovators hit the stage. Owned and produced by the Consumer Technology Association (CTA)®, CES features every aspect of the tech sector. CES 2025 takes place Jan. 7-10, 2025, in Las Vegas. Learn more at CES.tech and follow CES on social.  

About Consumer Technology Association (CTA)®:
As North America’s largest technology trade association, CTA is the tech sector. Our members are the world’s leading innovators – from startups to global brands – helping support more than 18 million American jobs. CTA owns and produces CES® – the most powerful tech event in the world. Find us at CTA.tech. Follow us @CTAtech.

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