Schedule
Explore your options to connect, learn and be inspired at CES.
All times for in-person sessions and live streams are Pacific Standard Time.
2025 Schedule
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Accordion
Mon, Jan 06
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10:00 AM-10:40 AM
LVCC, West Level 2, W232
CES 2025 Trends to Watch, presented by CTA
Right before CES opens its doors, preview the next big things and disruptive innovations that will redefine our industry in 2025. Â
Conference Track
Research Summit
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11:00 AM-11:40 AM
LVCC, West Level 2, W232
Safeguarding Innovation: How Standards Create a Safer World, presented by ULSE
Top minds in technology and safety science research will discuss new insights on the role standards play in protecting consumers, innovation, and emerging tech.
Conference Track
Research Summit
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1:00 PM-1:30 PM
ARIA, Level 2, Mariposa 5
Gaming and Franchises: The Future of Gaming IP
A look at how the biggest IP brands in gaming were built and how this IP will expand into new territories.Â
Conference Track
Gaming -
1:00 PM-1:40 PM
LVCC, West Level 2, W232
Breaking through the EV Demand Plateau with AI and Data Analytics, presented by EY
EV demand is hitting a plateau and the consumer mindset around EVs is evolving. Does data analytics hold the key to unlocking EV demand?Â
Conference Track
Research Summit
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2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
Gamevertising: Immersive Brand Experiences in Gaming
Explore how brands craft impactful in-game sponsorships, gamified campaigns, and product placements to engage gamers and build authentic connections.
Conference Track
Gaming -
2:00 PM-2:40 PM
LVCC, West Level 2, W232
The Trusted Resource on the EV Future, presented by Cox Automotive
From car buying and ownership to battery lifecycle management, Cox Automotive leads a discussion on the path to a more sustainable future.
Conference Track
Research Summit
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3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
Generational Shifts: The Evolution of Gaming
Gen Z and Gen Alpha now dominate the gamer population. Discover how they are reshaping game development and culture.
Conference Track
Gaming -
3:00 PM-3:40 PM
LVCC, West Level 2, W232
Engines of Innovation: How QQQ Defines Tomorrow’s Tech, presented by Nasdaq and Invesco QQQ
Join Nasdaq, Invesco QQQ, and members of the Nasdaq-100 in a discussion about the technologies shaping tomorrow and how Nasdaq-100 companies are driving these innovations.
Conference Track
Research Summit
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6:20 PM-7:30 PM
Mandalay Bay, Level 1, Michelob ULTRA Arena
NVIDIA Keynote
NVIDIA Founder and CEO Jensen Huang’s keynote will demonstrate the power of ideas, technology, and conviction to drive innovation and impact in business and society. Learn more.
Event Type: Keynote
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Tue, Jan 07
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8:30 AM-10:00 AM
Venetian, Level 5, Palazzo Ballroom
CTA State of the Industry Address and Panasonic Holdings Keynote
Yuki Kusumi, Group CEO, Panasonic Holdings Corporation, will introduce new initiatives that focus on innovative technologies to enhance the sustainability of society.
Event Type: Keynote
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9:00 AM-9:40 AM
LVCC, West Level 2, W232
Tech Trends 2025: Explore What’s New & Next in Emerging Technology, presented by Deloitte
AI is here to stay, but what other trends should you know today to impact tomorrow? Join us as we dive into what’s next in enterprise tech, spatial computing, and more.Â
Conference Track
Research Summit
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10:00 AM-10:40 AM
LVCC, West Level 2, W232
AI at the Edge: How AI is Moving from Cloud to Device, presented by Omdia
GenAI has transformed the data center, but at a cost in power, latency, and connectivity. Will in-device AI transform consumer electronics?
Conference Track
Research Summit -
10:00 AM-10:40 AM
ARIA, Level 2, Mariposa 5
Amazon Ads: The Playbook for Timeless Brand Strategy
How can brands keep up with change without losing their charm? Discover strategies for remaining timeless and adaptable.
Conference Track
C Space Storytellers
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11:00 AM-11:40 AM
LVCC, West Level 2, W232
GenAI in the Driver's Seat: Innovation or Expensive Gimmick?, presented by BCG
Join BCG and industry leaders as they explore GenAI's potential in automotive, tackling key challenges in implementation and scalability.Â
Conference Track
Research Summit
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1:00 PM-1:40 PM
LVCC, West Level 2, W232
AI For All, How to Power AI with Enterprise AI Ready Data, presented by EY
Current fragmentation of data and insights makes it difficult to unlock full AI adoption, but some companies are integrating AI into core business operations to deliver transformative outcomes.Â
Conference Track
Research Summit -
1:00 PM-1:40 PM
ARIA, Level 2, Mariposa 5
Meta: Creative Alchemy: Data-driven Formulas to Boost Marketing Effectiveness
Creative optimization helps brands identify effective strategies to maximize ad spend. Explore how analytics fuels creative decision-making and performance with Meta and DoorDash.
Conference Track
C Space Storytellers
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2:00 PM-2:40 PM
LVCC, West Level 2, W232
Declaration of Autonomy: Is Trust the Limit of AI’s Possibilities?, presented by Accenture
Accenture's 25th Annual Technology Vision explores what happens when AI is everywhere, acting autonomously in a trust-scarce society.
Conference Track
Research Summit -
2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
Omnicom: Calling in Every Consumer: Creating Inclusion Through Tech Innovations
Consumers want their needs and experiences reflected in brand products. This panel will discuss the importance of collaboration when creating inclusive tech.Â
Conference Track
C Space Storytellers
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3:00 PM-3:40 PM
LVCC, West Level 2, W232
Navigating the Consumer Tech Landscape: Insights to Drive Growth, presented by Circana
Circana leverages retail tech data and analytics to analyze key 2024 trends and reveal strategies for maximizing success in 2025.Â
Conference Track
Research Summit -
3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
CMB/ESPN: Tangled Up in Sports: Navigating the Media Web
Join ESPN & CMB for valuable insights into the relationship between sports fans and the media, and what it means for the future of media technology and experiences.
Conference Track
C Space Storytellers
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4:55 PM-6:00 PM
Sphere, , Pedestrian Bridge from the Venetian
Delta Keynote Experience
Delta CEO Ed Bastian will host a keynote experience at Sphere. This immersive address will highlight Delta’s vision for using technology to enrich the human experience. Learn more.
Event Type: Keynote
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Wed, Jan 08
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9:00 AM-9:40 AM
LVCC, West Level 2, W232
TV’s New Easy Button: Simplifying for the Next Era in Media
Amidst a fragmented TV ecosystem, what does the future look like? Join Comcast and industry leaders to hear why simplification is key to preserving the premium TV experience.
Conference Track
Great Minds
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10:00 AM-10:30 AM
LVCC, West Level 2, W232
The Era of AI is Here
The global technology supercycle of AI is here. Join us to hear how AI is redefining experiences, revolutionizing business models, and driving industry growth.
Conference Track
Great Minds -
10:00 AM-10:40 AM
ARIA, Level 2, Mariposa 5
Havas/TRIPTK: The GLP-1 Revolution in Culture and Consumption
Join health and culture experts to unpack the seismic impact of GLP-1 innovation – how drugs like Ozempic and Wegovy are impacting health, lifestyle, and behavior.
Conference Track
C Space Storytellers
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11:00 AM-11:40 AM
LVCC, West Level 2, W232
The New Era of the Automotive Ecosystem
The automotive sector is undergoing a digital transformation. This shift includes unconventional partners, creating a more integrated and innovative environment.
Conference Track
Great Minds -
11:00 AM-11:40 AM
ARIA, Level 2, Mariposa 5
Microsoft Advertising: Get in the Game: The Future of Entertainment & Media
As gaming's reach and influence grows, so do the opportunities for brands to reach a highly engaged and valuable audience in an immersive and interactive environment.
Conference Track
C Space Storytellers
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1:00 PM-1:40 PM
LVCC, West Level 2, W232
Inclusive Investing: Driving Detroit's Entrepreneurial Growth
Discover how inclusive investing and philanthropy fuel Detroit's entrepreneurial ecosystem and empower women.
Conference Track
Great Minds -
1:00 PM-1:40 PM
ARIA, Level 2, Mariposa 5
Integral Ad Science: Performance & Brand Equity in the New Media Landscape
Advertisers explore ways to enhance performance and strengthen brand equity, while moving beyond outdated strategies in today’s rapidly evolving media landscape.
Conference Track
C Space Storytellers
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2:00 PM-2:40 PM
ARIA, Level 2, Mariposa 5
EY: Augmented Intelligence and the future of the Customer Experience at Keurig Dr. Pepper
We will explore how Keurig Dr Pepper (KDP) is using AI to deepen their connection with an already loyal consumer base and how EY and KDP are reinventing their customer loyalty programs.
Conference Track
C Space Storytellers
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3:00 PM-3:30 PM
LVCC, West Level 2, W232
Shaping a New Era of Ingenuity: The Power of Inclusive Innovation
This session explores how inclusivity drives bold innovation, fosters growth, and creates resilient opportunities through reinvention.
Conference Track
Great Minds -
3:00 PM-3:40 PM
ARIA, Level 2, Mariposa 5
XR Extreme Reach: The Future of Representation: Technology Meets Humanity in Advertising
Discover how real-time AI metrics help brands measure and boost authentic representation in ads, driving trust, audience resonance, and greater marketing ROI.
Conference Track
C Space Storytellers
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3:30 PM-4:00 PM
LVCC, West Level 2, W232
The Power of Community in a Connected World
Join Dan Clancy, CEO of Twitch, in a discussion on how content creation and livestreaming can build thriving communities and shape the future of brand strategy.
Conference Track
Great Minds
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Thu, Jan 09
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9:00 AM-9:40 AM
ARIA, Level 2, Mariposa 5
AI & Creativity: Navigating the New Frontier in Advertising
Examine how AI is being used to shape innovative marketing strategies while challenging and enhancing the human touch.
Conference Track
CMO Insights
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10:00 AM-10:40 AM
LVCC, West Level 2, W232
Revolutionizing Customer Engagement
Content and Entertainment Home Entertainment and Office Hardware Marketing and Advertising StreamingDelve into the future of marketing and advertising where immersive, tech-enabled experiences are reshaping creativity and fostering deeper brand-to-consumer connections.
Conference Track
Great Minds -
10:00 AM-10:40 AM
ARIA, Level 2, Mariposa 5
Adapting to Change: Demographic Shifts in Advertising Strategy
Discover how demographic shifts are reshaping advertising strategies. Explore new approaches to engage diverse audiences and connect meaningfully with evolving consumer needs.
Conference Track
CMO Insights
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11:00 AM-11:40 AM
ARIA, Level 2, Mariposa 5
Personalizing Advertising: Leveraging Data and Analytics
Learn how advertisers can harness data and analytics to create personalized campaigns. Discover strategies to tailor messages and improve customer engagement effectively.
Conference Track
CMO Insights -
11:00 AM-11:40 AM
LVCC, West Level 2, W232
Mission-Driven Innovation: Solving Humanity’s Biggest Challenges
Leaders from the most powerful purpose-driven brands discuss how technology, AI and data are creating groundbreaking solutions for humanity’s most critical problems.
Conference Track
Great Minds
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1:00 PM-1:40 PM
LVCC, West Level 2, W232
Artemis II: Pioneering NASA's Return to Human Exploration of the Moon
NASA leaders of Artemis II discuss the infrastructure needed to process, launch, and recover this mission as part of the campaign to return astronauts to lunar exploration.
Conference Track
Great Minds
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2:00 PM-2:40 PM
LVCC, West Level 2, W232
Challenges & Solutions in the Energy Transition
Emerging technologies both drive and address the challenges of the energy transition, shaping a sustainable future while overcoming technical and scalability barriers.
Conference Track
Great Minds
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3:00 PM-3:40 PM
LVCC, West Level 2, W232
Revolutionizing Luxury: Sustainability and Innovation in Fashion
Explore how an expressive luxury brand is innovating for sustainability and adapting to Gen Z's evolving values through a powerful strategic collaboration, while catalyzing fashion's climate response.
Conference Track
Great Minds
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4:00 PM-4:40 PM
LVCC, West Level 2, W232
Game Changers: Transforming the Live Venue Experience
Discover the technologies revolutionizing live events, enhancing engagement, and creating a seamless and immersive fan experience.
Conference Track
Great Minds
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