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Conference Session

Data Gold or Ethical Minefield. Mind Your Next Step

Thursday, January 9

16:00 - 16:40

LVCC, West Level 2, W219

Marketing and Advertising

Discover how to personalize messaging across screens without compromising and navigating the fine line between personalization and privacy!

Conference Track IPG: The New Gold Rush: Are AI-fueled Machines Transforming Connections?

All CES conference sessions are seated on a first-come, first-served basis.

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Related Sessions

1:00 PM-1:40 PM

LVCC, West Level 2, W219

Mine the Data Gold Rush and Capitalize on a Media Network of Screens

Marketing and Advertising

Learn how to curate rich data ownership and media partners that amplify people connections generating larger & more diverse revenue streams.

Conference Track
IPG: The New Gold Rush: Are AI-fueled Machines Transforming Connections?
2:00 PM-2:40 PM

LVCC, West Level 2, W219

From Data to Dollars with AI-Driven Personalization

Marketing and Advertising

Leverage machines to unlock dynamic, personalized people messaging. Unleash AI’s tech power to convert prospects and ignite brand advocacy!

Conference Track
IPG: The New Gold Rush: Are AI-fueled Machines Transforming Connections?
3:00 PM-3:40 PM

LVCC, West Level 2, W219

Soldering a Marketing Circuit Board: Componentry Decisions

Artificial Intelligence Marketing and Advertising

An AI-powered singular Cloud or Best-of-Breed solutions? Thought leaders recommend stacks that deliver personalized omnichannel experiences.

Conference Track
IPG: The New Gold Rush: Are AI-fueled Machines Transforming Connections?